# Bernardo Santos

Bernardo Santos is a remote worker on Himalayas, Tracking & Measurement Consultant at TrackWithBer, based in Brazil.

Source: https://himalayas.app/@bernardosantos3

```text
Tracking & measurement specialist. Server-side GTM, GA4, Meta CAPI, Google Ads conversions. Remote from Brazil, independent contractor.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 30k+ USD |
| Job categories | Tracking Analytics Specialist, Marketing Analyst |
| Skills | Server Side Tracking, Google Tag Manager, GA4, Meta Conversions API, Conversion Tracking, Event Tracking, Event Deduplication, First Party Tracking, Consent Mode V2, Data Layer Specifications, Audit Tracking, Attribution Analysis, Google Enhanced Conversions, Offline Conversions, UET |
| LinkedIn | https://linkedin.com/in/bernardo-santos-tracker |

## What I'm looking for

```text
Independent contractor roles in tracking and measurement: server-side GTM, GA4, Meta CAPI, Google Ads conversions, tracking audits. Remote from Brazil (UTC-3), flexible hours, US overlap is fine. Available to start right away.
```

## About

```text
I'm a tracking and measurement specialist with 6 years in digital marketing. Most of my work today is building and fixing tracking setups so analytics and ad platforms receive data that teams can trust.

What I do:

- Server-side tracking with Google Tag Manager (web and server containers) on Stape

- GA4 setup: events, conversions, custom dimensions, cross-domain, Consent Mode v2

- Meta Pixel and Conversions API (CAPI) with event deduplication

- Google Ads enhanced and offline conversions, plus Microsoft Ads, LinkedIn, TikTok Events API, Pinterest, Snapchat and Reddit

- Tracking audits with a written report and an implementation plan

- Purchase and lead tracking on Shopify, WordPress, Stripe checkout and React / Next.js apps (working with the dev team)

I came from paid media. At an agency I managed 30+ client accounts at the same time and $200K+ in monthly spend. So I know how a broken or duplicated event affects campaign results, not only the report.

One example: a health and wellness client had the Meta pixel blocked, so they could not run conversion campaigns. I moved Meta tracking to a server-only CAPI setup with controlled payloads, and they could launch the campaigns that were stuck.

I'm Top Rated on Upwork with 100% Job Success Score. I live in São Paulo, Brazil (UTC-3), work as independent contractor and I'm used to async work with US clients.
```

## Experience

### Tracking & Measurement Consultant (current)

TrackWithBer. Aug 2023 - Present

```text
Design and implement server-side tracking with Google Tag Manager, Stape, GA4, and Meta Conversions API, including first-party data collection and event deduplication. Built tracking for US healthcare and telehealth businesses with data controls to limit exposure of Protected Health Information.
```

Skills: Google-Tag-Manager, Stape, GA4, Meta-Conversions-API, Server-Side-Tracking, Event-Deduplication, First-Party-Data, Shopify, WordPress, React, Stripe, Webhooks, CRM-Integration

### Performance Media Manager

Marketing Agency (confidential). Jan 2022 - Sep 2025

```text
Managed paid media for 30+ client accounts with $200K+ in monthly ad spend across 70+ niches. Planned and optimized Google Ads and Meta Ads campaigns for lead generation and sales in healthcare, education, SaaS, and e-commerce.
```

Skills: Google-Ads, Meta-Ads, GA4, Google-Tag-Manager, Conversion-Tracking, Attribution-Analysis, Campaign-Optimization

### Digital Marketing Analyst

Early-stage Startup. Jun 2020 - Dec 2021

```text
Ran Google Search, Meta Ads, and Display campaigns focused on lead acquisition. Integrated CRM workflows with marketing tools and started the GA4 migration, improving tracking implementation.
```

Skills: Google-Ads, Meta-Ads, Display-Advertising, CRM-Integration, GA4, Tracking-Implementation

## Education

### FATEC-SP (Faculdade de Tecnologia de São Paulo)

Bachelor's degree, Business Administration. 2016 - 2019

```text
Bachelor's degree in Business Administration from FATEC-SP, completed in 2019.
```

## Tech stack

- Google Tag Manager
- Shopify
- Next.js
- Google Analytics
- React
- HubSpot
- Stripe
- WordPress
- Zapier
- Google Ads
- Make
- RD Station
- Looker Studio
- Meta Ads Manager

To contact Bernardo, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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