# BENABDALLAH Ahmed

BENABDALLAH Ahmed is a remote worker on Himalayas, Head of Growth at AT Worthy Technology Inc, based in Tunisia.

Source: https://himalayas.app/@benabdallahahmed

```text
Head of Growth at AT Worthy Technology Inc, scaling paid media and increasing user acquisition 10% and lead generation 30%.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Tunisia |
| Authorized to work in | Tunisia |
| Salary expectations | 84k+ USD |
| Job categories | Performance Marketing, Performance Marketing Manager, Growth Marketing Director |
| Skills | Performance Marketing, Growth Marketing, Paid Media, Google Ads, Meta Ads, TikTokAds, Programmatic Advertising, Affiliate Marketing, Demand Side Platforms (DSPs), Incremental Testing, Marketing Attribution, Media Mix Effectiveness (MER), CAC Analysis, Contribution Margin, Cohort Analysis |
| Website | https://ahmedbendballah.com |
| LinkedIn | https://linkedin.com/in/ahmed-ben-abdallah |
| GitHub | https://github.com/ahmadbenabdallah |

## What I'm looking for

```text
I'm seeking to lead performance marketing for a scaling platform across Europe or the US, where capital allocation meets creative velocity and AI-native execution.
```

## About

```text
At AT Worthy Technology Inc, I own the Google and Meta paid-media engine and allocate budget by marginal return. My work increased user acquisition 10% and lead generation 30%, and I built an incrementality-testing framework to compare platform attribution with backend results.

I also built a creative-testing system for post-ATT acquisition and pioneered TikTok, programmatic, affiliate, and DSP channels using structured testing and clear budget criteria. I lead a cross-functional team of 18 and developed CRM automation and sales enablement frameworks for complex B2B solutions.

Across roles at Baity.tn, Finex.io, and E-Market, I worked on e-commerce and SaaS growth, measurement, and conversion. I’ve also developed AI-powered growth automation and creative-intelligence projects using n8n, Node.js, and LLM APIs.
```

## Experience

### Head of Growth (current)

AT Worthy Technology Inc. Nov 2023 - Present

```text
Owns the full paid media engine across Google and Meta with multi-million-dollar yearly budgets, allocating capital based on marginal return. Architected incrementality testing framework and built creative testing system at scale post-ATT.
```

Skills: Google-Ads, Meta-Ads, Incremental-Testing, MER, CAC-LTV-Optimization, Creative-Testing, UGC, N8n, LLM-Training-Pipelines, Team-Leadership

### Director of Product Marketing

AT Worthy Technology Inc. Mar 2023 - Nov 2023

```text
Escalated lead generation 20% through AI automation and targeted acquisition strategies. Improved booking appointment conversion 27% via A/B testing and user behavior analysis.
```

Skills: AI-Automation, A-B-Testing, User-Behavior-Analysis, Creative-Testing, Product-Marketing, Team-Leadership

### Digital Marketing Trainer & Coach

IDCI Experience. Aug 2020 - Jun 2023

```text
Delivered comprehensive training on digital marketing, including Facebook Ads, Google Ads, Crello, community management, and SEO strategies to 100+ students and professionals. Designed and updated curriculum to reflect latest platform changes.
```

Skills: Facebook-Ads, Google-Ads, SEO, Community-Management, Curriculum-Design, Mentorship

### Digital Marketing Lead

Finex.io. Apr 2022 - Nov 2022

```text
Orchestrated dual-track growth for B2B SaaS ERP and health-tech e-commerce, architected high-conversion funnels with upsell/cross-sell frameworks. Directed multi-channel GTM executions for major product launches.
```

Skills: B2B-Lead-Generation, B2C-Sales, Funnel-Optimization, ROAS-optimization, CRO, ECommerce-Architecture

### CMO

Baity.tn. Mar 2022 - Oct 2022

```text
Slashed CAC 30% with personalized engagement strategies improving retention/LTV. Orchestrated omnichannel growth via GA4, Looker, Facebook Insights for 20% traffic/sales ROI increase.
```

Skills: CAC-Optimization, Retention, LTV, GA4, Looker, Facebook-Analytics, Omni-Channel-Marketing, Team-Leadership

### CMO

E-Market. Oct 2021 - Apr 2022

```text
Functioned as a Growth Hacker, propelling revenue growth 150% through rapid experimentation and rigorous optimization of the end-to-end sales pipeline. Administered a high-velocity marketing budget (6-figures monthly).
```

Skills: Growth-Hacking, Revenue-Growth, Budget-Management, Power-BI, Conversion-Rate-Optimization, CAC-Reduction

### Brand Manager

Lamode.tn. Mar 2021 - Oct 2021

```text
Drove 75% revenue growth in luxury goods categories by optimizing product listings and enhancing the customer journey. Increased website traffic 200% by applying best practices in SEO, CRO, and sales funnel optimization.
```

Skills: SEO, CRO, Sales-Funnel-Optimization, Product-Listing-Optimization, Team-Leadership

### Digital Data Analyst & Auditor

Baity.tn. Feb 2021 - Aug 2021

```text
Architected a full-funnel measurement framework, transforming raw data from Looker, GA4, and Facebook Insights into a strategic growth roadmap. Synthesized complex behavioral data into board-level actionable insights.
```

Skills: Looker, GA4, Facebook-Analytics, Data-Analysis, Measurement-Framework, Growth-Strategy

### Digital Consultant

Deliverified LLC. Jul 2020 - Jun 2021

```text
Managed and optimized Shopify & WordPress dropshipping stores for US/UK markets, enhancing automation and conversion rates through A/B testing, UX/UI improvements, and performance analytics. Created and executed SEO, SEM, and multi-channel marketing strategies.
```

Skills: Shopify, WordPress, A-B-Testing, UI-UX, SEO, SEM, Stripe, E-Commerce-Operations

### IT Manager & Digital Strategist

Deliverified LLC. Apr 2019 - Jun 2020

```text
Optimized all aspects of digital strategy, including benchmarking, SEO/SEA enhancement, and social media marketing. Analyzed market trends, industry developments, and company performance.
```

Skills: Digital-Strategy, SEO, SEA, Social-Media-Marketing, Market-Analysis, Project-Management

### Full Stack Web Developer

Upwork & Freelance. Mar 2018 - Jun 2020

```text
Architected and deployed production-grade LLM pipelines using Node.js and LLM APIs, specializing in prompt engineering for structured output and semantic clustering. Engineered scalable backend systems using MERN stack and microservices architecture.
```

Skills: NodeJS, LLM-APIs, Prompt-Engineering, MERN-Stack, React, Express, Microservices, SQL, PostgreSQL, Figma

### Technical Sales Representative

Spacenet Redeyef. Mar 2017 - Aug 2017

```text
Managed B2B sales pipeline for enterprise connectivity solutions, conducting needs assessments and technical demos. Achieved 120% of quarterly quota through consultative selling approach.
```

Skills: B2B-Sales, Pipeline-Management, Technical-Demos, Consultative-Selling, Relationship-Building

### HelpDesk IT

High Tech M. Apr 2016 - Oct 2016

```text
Provided L1/L2 technical support for 200+ users across hardware, software, and network issues, maintaining 95%+ SLA compliance. Documented troubleshooting procedures and built internal knowledge base reducing repeat ticket volume by 30%.
```

Skills: Technical-Support, Troubleshooting, Documentation, SLA-Compliance, Knowledge-Base

## Education

### HubSpot Academy

Certification, Growth-Driven Design

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Growth-Driven Design Certification.
```

### IBM Skills Network

Certification, Digital Analytics & Regression

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Digital Analytics & Regression certification.
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### Google Digital Academy

Certification, Google Analytics

```text
Advanced Google Analytics certification.
```

### IBM Skills Network

Certification, Business Analytics

```text
Business Analytics for Decision Making certification.
```

### ESEN Manouba

Master M2, Business Intelligence

```text
Master M2 in Business Intelligence, suspended in graduation project.
```

### University of Michigan

Certification, Problem-Solving and Decision-Making

```text
Effective Problem-Solving and Decision-Making certification via Coursera.
```

### ESEN Manouba

Master M1, Business Intelligence

```text
Master M1 in Business Intelligence.
```

### ICSI

Certification, Network Security

```text
CNSS Certified Network Security Specialist certification.
```

### ESEN Manouba

Bachelor, Digital Marketing & Strategies

```text
Bachelor of Digital Marketing & Strategies.
```

### ISIM Monastir

Bachelor, Embedded Systems & Electronics

```text
Bachelor of Embedded Systems & Electronics.
```

## Tech stack

- Blockchain
- Looker
- Cloudflare
- MySQL
- PostgreSQL
- Shopify
- PrestaShop
- WooCommerce
- Node.js
- Mixpanel
- Figma
- Jira
- React
- PHP
- HubSpot
- Mautic
- BullMQ
- Stripe
- Apollo
- Trello
- Gemini
- WordPress
- Vercel
- Git
- LinkedIn Sales Navigator
- SQL
- Google Ads
- N8N
- Instantly
- Retrieval-Augmented Generation (RAG)
- Power BI
- Express
- Claude
- OpenAI

To contact BENABDALLAH, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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