# Beatriz Chiavini Beatriz Chiavini is a remote worker on Himalayas, Co-founder and entrepreneur at Plano & Paladar Consultoria, based in Brazil. Source: https://himalayas.app/@beatrizchiavini ```text Marketing executive and co-founder at PLANO & PALADAR CONSULTORIA, crafting business and marketing plans for food service. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Brazil | | Authorized to work in | Brazil | | Salary expectations | 249k+ BRL | | Job categories | Marketing Manager, Product Manager, Marketing Director, Innovation Manager, Pricing Manager, Marketing Strategist | | Skills | Strategic Marketing, Integrated Marketing, Product Development, Product Management, Innovation Management, Marketing Strategy, Go To Market Strategy, Pricing Strategy, P&L management, Marketing Budget Management, Brand Management, Digital Marketing, Social Media, Paid Media, SEO | | LinkedIn | https://linkedin.com/in/beatriz-kelman | ## About ```text At PLANO & PALADAR CONSULTORIA, I craft detailed business and marketing plans for food service businesses. Before that, at COGNA EDUCAÇÃO | SABER EDUCAÇÃO, I led integrated marketing, product, research, and partnerships, and established an in-house agency for end-to-end campaigns. At COGNA EDUCAÇÃO | SOMOS EDUCAÇÃO, I worked on product, pricing, and innovation for educational systems, textbooks, and digital platforms. I spearheaded the Learning Book project with Google for Education and Lenovo; Plurall became Brazil’s main digital teaching solution during the Covid-19 pandemic. Across roles at B.BLEND, WHIRLPOOL LATIN AMERICA, COCA-COLA FEMSA BRASIL, B2W COMPANHIA GLOBAL DO VAREJO, and MCDONALD'S, I worked on marketing strategy, product launches, partnerships, and customer experience. I hold an Executive MBA from Insper, a Master's in Communication Sciences, and a Bachelor's in Advertising from the University of São Paulo. ``` ## Experience ### Co-founder and entrepreneur (current) Plano & Paladar Consultoria. Sep 2025 - Present ```text Craft detailed business and marketing plans for food service businesses. ``` Skills: Business-Planning, Marketing-Strategy ### Marketing Manager Cogna Educação | Saber Educação. May 2022 - Dec 2024 ```text Implemented and led integrated Marketing, Product, Research & Partnerships areas, managing a team of 14 professionals. Established an in-house agency to optimize end-to-end marketing campaigns. ``` Skills: Marketing-Management, Product-Management, Research, Partnerships, In-House-Agency, Campaign-Management, Budget-Management, ROI, KPIs, OKRs ### Product, Pricing and Innovation Manager Cogna Educação | Somos Educação. Nov 2019 - Dec 2021 ```text Supervised Product & Innovation and Pricing areas with a team of 5 professionals. Led portfolio strategies, pricing, and innovation roadmap for educational systems, textbooks, and digital platforms. ``` Skills: Product-Management, Pricing-Strategy, Innovation, Market-Research, Portfolio-Strategy, Digital-Products, Partnerships ### Product and Innovation Coordinator Cogna Educação | Somos Educação. Mar 2018 - Oct 2019 ```text Managed the publishing houses' portfolio, focusing on optimization and go-to-market strategies. Coordinated product reformulations and integrated marketing campaigns. ``` Skills: Product-Management, Portfolio-Management, Go-To-Market-Strategy, Marketing-Campaigns ### Strategic Marketing Coordinator B.blend (JV Whirlpool and Ambev). May 2015 - Mar 2017 ```text Elaborated long-term strategies for product ecosystem and consumer experience. Drove Strategic Marketing and Innovation projects from planning to execution, and executed partnerships and co-branding projects. ``` Skills: Strategic-Marketing, Innovation, Project-Management, Partnerships, Co-Branding, Customer-Experience, Customer-Journey ### Senior Marketing Analyst, New Business Development Whirlpool Latin America. Apr 2014 - Apr 2015 ```text Led the go-to-market strategy from initial internal briefing to strategic 360° planning, execution, and results report. Responsible for communication guidelines across all consumer experience touchpoints. ``` Skills: Go-To-Market-Strategy, Marketing-Planning, Communication-Strategy, Consumer-Experience ### Marketing Planning Coordinator Coca-Cola FEMSA Brasil. Feb 2013 - Nov 2013 ```text Connected strategy with execution across all stakeholders. Developed the business plan model and managed the strategic marketing calendar across all categories and channels. ``` Skills: Marketing-Planning, Business-Planning, Resource-Optimization, Process-Implementation ### Senior Marketing Analyst, Soft Drinks Category Coca-Cola FEMSA Brasil. Oct 2011 - Jan 2013 ```text Led Mother's Day door-to-door campaign with returnable packaging, involving +20,000 points of sale across three states. Negotiated donation of glass bottles with suppliers in exchange for a community communication campaign. ``` Skills: Campaign-Management, Negotiation, Trade-Marketing ### Marketing Planning Analyst Coca-Cola FEMSA Brasil. Jul 2010 - Sep 2011 ```text Supported marketing planning activities for the company. ``` ### B2B Marketing Trainee B2W Companhia Global do Varejo. May 2010 - Jul 2010 ```text Participated in B2B marketing activities as a trainee. ``` ### Marketing Intern McDonald's. Sep 2007 - Jun 2008 ```text Supported marketing activities as an intern. ``` ## Education ### Google Skillshop Google Analytics Certified, Analytics ```text Google Analytics certification from Google Skillshop, completed in April 2026. ``` ### The CMOs Marketers Advanced Marketing Strategies: ABM, Community and Influence Marketing, Marketing ```text Advanced Marketing Strategies: ABM, Community and Influence Marketing course from The CMOs Marketers, completed in April 2025. ``` ### LAJE | Ana Couto platform The Impact of Branding, Branding ```text The Impact of Branding course from LAJE | Ana Couto platform, completed in March 2025. ``` ### Conversion SEO in the Artificial Intelligence Era, SEO ```text SEO in the Artificial Intelligence Era course from Conversion, completed in August 2025. ``` ### The CMOs Marketers Executive Growth Training, Marketing ```text Executive Growth Training from The CMOs Marketers, completed in February 2025. ``` ### PM3 | Alura Product Management, Product Management ```text Product Management course from PM3 | Alura, completed in January 2023. ``` ### Insper Executive MBA, Business Administration. 2017 - 2018 ```text Executive MBA from Insper, completed from 2017 to 2018. ``` ### University of São Paulo Master's, Communication Sciences. 2010 - 2012 ```text Master's in Communication Sciences from the University of São Paulo, completed from 2010 to 2012. ``` ### IULM University Erasmus Exchange, Exchange Program. 2008 - 2009 ```text Erasmus Exchange Program at IULM University in Milan, from 2008 to 2009. ``` ### University of São Paulo Bachelor's, Advertising. 2005 - 2009 ```text Bachelor's in Advertising from the University of São Paulo, completed from 2005 to 2009. ``` ## Tech stack - Google Analytics To contact Beatriz, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Mateus Lima](https://himalayas.app/@mateusqlima): Shopper Insights Manager, PepsiCo - [Marina Pagliari](https://himalayas.app/@marinapagliari): Product Marketing Manager, Instituto Singular - [Alice Maria de Andrade Capella](https://himalayas.app/@alicemariadeandradec): Marketing Manager and Leader, Samsung Electronics - [Thiago Ferreira Moraes](https://himalayas.app/@thiagoferreiramoraes): Senior Marketing Consultant, LORINZ - [Luis Gustavo Pereira e Souza](https://himalayas.app/@luisgustavopereiraes): Product Consultant, Akross - [Manuela Miró](https://himalayas.app/@manuelamiroh): Regional Marketing Manager, Rede Inspira de Educadores - [Eduardo Staudt](https://himalayas.app/@eduardostaudt): Consultor Executivo de Estratégia de Marketing, A Casa Mundo Tecnologia e Eventos - [Alexandre Caraccio](https://himalayas.app/@alexandrecaraccio): Sales & Marketing Manager, Grupo Almapy - [Rose Lima](https://himalayas.app/@roselima): Marketing & Trade Manager, Omron Healthcare Ltda. - [Victor Temple](https://himalayas.app/@victortemple): Global Marketing Manager, Microsoft Corporation