# Bea Ibarra

Bea Ibarra is a remote worker on Himalayas, Data Analytics Manager at Trusting Social, based in Philippines.

Source: https://himalayas.app/@beaibarra

```text
Data Analytics Manager at Trusting Social who built the BigQuery reporting foundation and customer measurement systems for a consumer fintech.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Philippines |
| Authorized to work in | Philippines |
| Salary expectations | 155k+ PHP |
| Job categories | Data Analyst, Equity Analytics Associate, Credit and Portfolio Analyst |
| Skills | Data Analysis, KPI Design, Funnel Analysis, Conversion analysis, Cohort Analysis, Customer Segmentation, Experimentation, Market Analysis, Digital Measurement, Google Analytics, Google Tag Manager, UTM tracking, Event Tracking, Attribution, SQL |
| LinkedIn | https://linkedin.com/in/katrina-beatrice-ibarra-73442190 |

## About

```text
At Trusting Social, I developed the BigQuery data models, reconciliation checks, and executive dashboards that became a trusted source for revenue and performance figures. I also established customer-journey tracking and identified tagging errors that had attributed paid traffic to organic.

My analysis of the onboarding funnel identified a step responsible for over half of observed drop-off, informing A/B tests across agent scripts and onboarding experiences. I also built partner-level P&L models and customer segments to support commercial and credit decisions.

At Kumu, I built the paying-user RFM segmentation framework adopted company-wide and analyzed monetization experiments. Earlier, I worked on equity analytics production at MSCI and credit forecasting and automation at Citibank.
```

## Experience

### Data Analytics Manager (current)

Trusting Social. May 2023 - Present

```text
Established digital measurement and analytics infrastructure, analyzed conversion funnels, and developed data models and executive dashboards. Led commercial modeling and customer segmentation initiatives.
```

Skills: SQL, BigQuery, Google-Analytics, Google-Tag-Manager, Looker, Holistics, A-B-Testing, Experimentation, Data-Pipelines, Dashboarding, Segmentation, Attribution, Reconciliations

### Data Analyst

Kumu. Feb 2022 - Apr 2023

```text
Conducted retention and RFM segmentation analysis, designed and analyzed A/B tests on monetization campaigns, and improved payment-event accuracy by 50%.
```

Skills: SQL, BigQuery, Looker, A-B-Testing, Experimentation, RFM-Segmentation, Retention-Analysis, Data-Quality, Reporting

### Equity Analytics Associate

[MSCI](https://himalayas.app/companies/msci-inc). Apr 2019 - Feb 2022

```text
Managed daily production monitoring for equity factor models, performed QA on output reports, and led a machine-learning QA initiative that cut effort by 86%.
```

Skills: SQL, Python, Machine-Learning, Data-Analysis, Process-Automation, Quality-Assurance, Production-Monitoring

### Credit & Portfolio Analyst

[Citibank](https://himalayas.app/companies/citi). Feb 2017 - Apr 2019

```text
Produced credit forecasts and risk metrics for Asian industrial companies at high accuracy, and co-led an AI and automation initiative that cut manual effort by 55-60%.
```

Skills: SQL, Financial-Analysis, Forecasting, Risk-Metrics, Automation, AI, Data-Analysis

## Education

### SMU Executive Development

Data Science & Analytics for Strategic Decisions, Data Science & Analytics. 2023 - 2023

```text
Completed the Data Science & Analytics for Strategic Decisions program.
```

### Enderun Colleges

Bachelor of Science in Business Administration, Financial Management. 2012 - 2016. Grade: Cum Laude

Activities and societies: Honors Program

```text
Pursued a BSBA in Financial Management, graduating Cum Laude and completing the Honors Program.
```

### CFA Institute

CFA Program Level I, Finance

```text
Passed the CFA Program Level I examination.
```

### CFA Institute

Certificate in Finance & Technology (CFT) Level I, Finance & Technology

```text
Earned the Certificate in Finance & Technology (CFT) Level I.
```

## Tech stack

- Google Tag Manager
- Holistics
- Google Analytics
- SQL
- Looker Studio
- Google Apps Script

To contact Bea, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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