# basit ali awan

basit ali awan is a remote worker on Himalayas, Senior Digital Marketing Strategist | Performance at JFXGlobalTrading, based in Pakistan.

Source: https://himalayas.app/@basitaliawan

```text
I scale e-commerce brands through performance marketing and paid media campaigns.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Pakistan |
| Authorized to work in | Pakistan |
| Job categories | Digital Marketing Strategist, Media Buyer, Performance Marketer, Social Media Manager, Digital Marketing Executive, Digital Marketing Consultant, SEO Specialist, Digital Strategist, Online Marketing Strategist, Digital Media Strategist, Marketing Strategist, Digital Advertising Strategist, Digital Growth Strategist, Senior Digital Marketing Strategist, Digital Marketing Account Strategist, Digital Strategy Consultant |
| Skills | Digital Marketing, Performance Marketing, Media Buying, Google Ads, Google Shopping, Meta Ads, TikTok Marketing, LinkedIn Ads, Google Analytics, Google Tag Manager, Shopify, Facebook Pixel, SEO, Keyword Research, Content Marketing, Social Media Marketing, A B Testing, Conversion Rate Optimization, Landing Page Optimization, Campaign Analysis, Data Studio |

## What I'm looking for

```text
I'm looking to lead performance marketing and paid media campaigns for e-commerce or B2B businesses, using data, creative testing, and conversion optimization to scale revenue profitably.
```

## About

```text
I've driven more than $2M in annual revenue for 15+ e-commerce dropshipping brands through Google Shopping, Search, and Meta advertising at EcomMinds.

As a Senior Media Buyer at JFXGlobalTrading, I orchestrated multi-channel paid media campaigns with monthly budgets above $50K in US, UK, Canadian, and Australian markets. I used dynamic creative optimization, bid management, and Analytics 4 to improve marketing spend efficiency by 45%.

I've generated over $200K in direct bookings for Babaaz Travels & Tours International through paid social, influencer partnerships, and content marketing. My social media strategies grew organic following by 180% and engagement by 65%.

I also consult for e-commerce and dropshipping businesses, building Shopify stores with Facebook Pixel, Google Tag Manager, and conversion tracking. I focus on scaling profitably through campaign testing, landing-page optimization, keyword research, and performance analysis.
```

## Experience

### Senior Digital Marketing Strategist | Performance

JFXGlobalTrading

```text
Orchestrated multi-channel paid media campaigns with monthly budgets exceeding $50K, dynamic creative optimization, and strategic bid management in Tier 1 markets (US, UK, CA, AU). Achieved a 45% improvement in marketing spend efficiency leading to better ROI.
```

Skills: Google-Ads, Meta, TikTok, LinkedIn, Analytics, Bid-Management

## Education

### Aspire College

Bachelor of Computer Science, Computer Science

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Pursued a Bachelor of Computer Science degree at Aspire College.
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### Lahore University of Management Sciences

Master of Business Administration, Business Administration. 2021 - 2024

```text
Completed a Master of Business Administration (MBA) at Lahore University of Management Sciences from May 2021 to August 2024.
```

## Tech stack

- Google Tag Manager
- Data Studio
- Shopify
- Google Analytics
- Facebook Pixel
- Google Ads

To contact basit ali, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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