# Banotpal Chakraborty

Banotpal Chakraborty is a remote worker on Himalayas, Interim Lead – Marketing Growth & Experimentation at trivago N.V., based in Netherlands.

Source: https://himalayas.app/@banotpalchakraborty

```text
Marketing leader at trivago who validated EUR 500M in annual marketing investment through experimentation frameworks.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Netherlands |
| Authorized to work in | Netherlands |
| Salary expectations | 78k+ EUR |
| Job categories | Product Marketing Manager, Growth Marketing Manager, Marketing Strategy Manager |
| Skills | Go To Market Strategy, Product Marketing, Growth Marketing, Marketing Strategy, Partner Marketing, B2B SaaS Marketing, Commercial Proposition Design, Product Positioning, Value Proposition Validation, Pricing Strategy, Marketing Experimentation, Incrementality Measurement, CAC LTV Optimization, Marketing Mix Modeling, Conversion Rate Optimization |
| LinkedIn | https://linkedin.com/in/banot |

## What I'm looking for

```text
I'm oriented toward senior product marketing, growth marketing, and marketing strategy leadership roles.
```

## About

```text
At trivago, I led global growth and experimentation across the marketing funnel, validating approximately EUR 500M in annual marketing investment. I built incrementality measurement and CAC/LTV frameworks that replaced last-click attribution with experiment-validated investment cases.

At Leading Courses BV, I owned the go-to-market strategy for a B2B SaaS subscription proposition, scaling ARR from EUR 1.15M to EUR 5M. I also improved retention and customer lifetime value by 25% through new pricing tiers and a referral program.

At Apple, I led partner-facing go-to-market programs, contributing to 40% iPhone market share across Benelux and 20% year-over-year revenue growth in India. Across my work, I’ve focused on commercial propositions, partner ecosystems, and growth grounded in measurement.
```

## Experience

### Interim Lead – Marketing Growth & Experimentation

[trivago N.V.](https://himalayas.app/companies/trivago). May 2026 - Jul 2026

```text
Led global growth and experimentation across trivago's full marketing funnel, validating approximately EUR 500M in annual marketing investment. Owned incrementality measurement and CAC/LTV frameworks, and governed full-funnel A/B and multivariate testing roadmaps.
```

Skills: Marketing-Strategy, Experimentation, A-B-Testing, Multivariate-Testing, Incrementality-Measurement, CAC-LTV-Optimization, Performance-Marketing, Paid-Media, Marketing-Analytics, Attribution-Modeling, Budget-Management, Cross-functional-Leadership

### Senior Manager, Marketing Programs & Strategy

[Apple Inc.](https://himalayas.app/companies/apple). Mar 2025 - Sep 2025

```text
Owned go-to-market strategy and commercial program execution for the Benelux region, contributing to 40% iPhone market share. Led B2B and channel-facing GTM, built CRM personalisation and segmentation strategy that improved conversion by 18%, and drove loyalty and lifecycle program design.
```

Skills: Go-To-Market-Strategy, B2B-Marketing, Channel-Marketing, CRM-Strategy, Personalization, Segmentation, Lifecycle-Marketing, Loyalty-Programs, Online-Store-Operations, Martech, Budget-allocation, Cross-functional-Leadership

### Head of Marketing

Leading Courses BV. Nov 2021 - Dec 2024

```text
Scaled B2B SaaS subscription proposition from EUR 1.15M to EUR 5M ARR over three years, owning end-to-end GTM for a partner ecosystem of 12,000+ golf course operators. Launched new pricing tiers and referral program, drove 30% activation uplift, and led 47% YoY organic growth through SEO and content strategy.
```

Skills: B2B-SaaS, Go-To-Market-Strategy, Pricing-Strategy, Subscription-Models, Partner-Ecosystem, Lifecycle-Marketing, CAC-Reduction, Marketing-Mix-Modeling, SEO, Content-Strategy, Team-Leadership, Budget-Management, Marketing-Operations, OKRs, Sales-Enablement

### Fractional Growth & Product Marketing Lead

Multiple Scaleups. Jan 2019 - Oct 2021

```text
Advised B2B SaaS and B2C scaleups on go-to-market strategy, value proposition validation, and commercial launch planning. Improved SaaS sign-up conversion by 35% through CRO and value-proposition testing, and increased ROAS by 3.2x for a DTC brand through full-funnel performance marketing.
```

Skills: Go-To-Market-Strategy, Product-Marketing, Value-Proposition, CRO, Performance-Marketing, Full-Funnel-Marketing, Marketing-Analytics, Attribution, Experimentation, Marketing-Automation, CRM, Campaign-Management

### Marketing Manager

[Apple Inc.](https://himalayas.app/companies/apple). Jan 2013 - Aug 2018

```text
Led product launch GTM and partner-facing commercial programs for Apple India, contributing to 20% YoY revenue growth. Owned end-to-end execution of partner store launches and product rollouts, and built marketing performance reporting and ROI frameworks.
```

Skills: Product-Launch, Go-To-Market-Strategy, Partner-Marketing, Channel-Marketing, Affordability-Programs, Retail-activation, Marketing-Analytics, Learning-ROI-Frameworks, Brand-Campaign-Localization, Cross-Functional-Collaboration

## Education

### Reforge

Product Marketing Leadership, Experimentation & Testing, Growth Series, Product Marketing

```text
Completed the Product Marketing Leadership, Experimentation & Testing, and Growth Series programs in 2022.
```

### Columbia Business School

Executive Program, Business

```text
Completed an Executive Program at Columbia Business School in 2020.
```

### Ganpat University

B.Tech, Computer Science Engineering

```text
Earned a B.Tech in Computer Science Engineering from Ganpat University in 2009.
```

## Tech stack

- Google Tag Manager
- Segment
- Tableau
- Salesforce
- Customer.io
- Jira
- HubSpot
- Amplitude
- Twilio
- Marketo
- SQL
- Google Ads
- Cursor
- Looker Studio
- Claude
- TikTok

To contact Banotpal, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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