# Ayush Nair Ayush Nair is a remote worker on Himalayas, Programmatic Manager at GroupM, based in Ireland. Source: https://himalayas.app/@ayushnair ```text Programmatic account manager at GroupM who improved campaign performance by 35% through cross-channel optimisation. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Ireland | | Authorized to work in | Ireland | | Salary expectations | 40k+ EUR | | Job categories | Programmatic Manager, Media Account Manager, Account Manager, Digital Media Manager, Programmatic Advertising Manager | | Skills | DV360, Google Marketing Platform, Campaign Manager 360 (CM360), The Trade Desk, Google Ads, Meta Ads, Google Ad Manager, CTV Advertising, YouTube Advertising, Programmatic DOOH Operations, Programmatic Account Management, Digital Media Management, Client Servicing, Campaign Management, Programmatic Strategy, Audience Strategy, Audience Segmentation, Budget allocation, Campaign Optimization, performance reporting, Quarterly Business Review, Financial Reconciliations, Quality Assurance, Process Governance, Brand Safety, Frequency Planning, A B Testing | ## About ```text At GroupM (WPP Media), I owned end-to-end programmatic account management for an enterprise client, shaping quarterly investment roadmaps and presenting performance reviews to senior stakeholders. I improved campaign performance by 35% through cross-channel optimisation. At Merkle Sokrati (Dentsu Aegis Network), I developed a full-funnel growth strategy for Tata Cliq using DV360 and Google Marketing Platform, achieving a 30% uplift in brand consideration and 27% growth in organic traffic. I also executed Tata Cliq Luxury's first Programmatic DOOH campaign via DV360, delivering a 43% uplift in brand awareness. Earlier, as Operations & Marketing Executive at The Climber – MyCaptain, I drove B2C client acquisition through targeted campaigns and outreach partnerships. I hold an MSc in Digital Marketing from the University of Galway and am Google Display & Video 360 certified. ``` ## Experience ### Programmatic Manager [GroupM](https://himalayas.app/companies/group-m-nexus). Aug 2022 - Jul 2024 ```text Owned end-to-end programmatic account management and client servicing for a key enterprise client on DV360, leading sessions, shaping quarterly investment roadmaps, and presenting performance reviews to senior stakeholders. Achieved 98% effective reach and improved campaign performance by 35% through cross-channel optimisation. ``` Skills: DV360, Programmatic-Advertising, Account-Management, Client-Servicing, Budget-allocation, Data-Informed-Pitching, Channel-Optimization, CPM, CTR, CPV, REACH, Frequency, QA, Process-Governance, Cross-Functional-Collaboration ### Programmatic Manager [GroupM (WPP Media)](https://himalayas.app/companies/group-m-nexus). Aug 2022 - Jul 2024 ```text Owned end-to-end programmatic account management for a key enterprise client on DV360, leading strategy sessions and performance reviews. Achieved 98% effective reach and improved campaign performance by 35% through cross-channel optimisation. ``` Skills: Account-Management, Client-Servicing, Financial-Accuracy, Reconciliations, Process-Governance, CPM, CTR, CPV, ROAS, DV360, GAM, Google-Marketing-Platform, Campaign-Manager-360-(CM360), The-Trade-Desk, Meta-Ads, CTV, YouTube, Programmatic-Advertising, Campaign-Management, Financial-Reconciliations, QA, Cross-Functional-Collaboration, Audience-Strategy, Brand-Safety, Frequency-Planning, CPC-CPM-CPV-CPCV-optimization, performance-reporting, GA4, A-B-Testing ### Senior Business Analyst – Branding Merkle Sokrati. Dec 2020 - May 2022 ```text Acted as primary client-facing account lead across multiple enterprise accounts, leading strategy sessions, Quarterly Business Reviews, and budget allocation across DV360, Google Ads, and Meta. Grew programmatic share of wallet and delivered a 30% uplift in brand consideration for Tata Cliq. ``` Skills: DV360, Google-Ads, Meta-Ads, Programmatic-Strategy, Account-Management, Customer-Relationship-Management, Budget-allocation, Data-Analysis, Business-Case-Development, DOOH, Brand-Awareness ### Senior Business Analyst – Branding [Merkle Sokrati (Dentsu Aegis Network)](https://himalayas.app/companies/merkle). Dec 2020 - May 2022 ```text Acted as primary client-facing account lead for multiple enterprise accounts, leading strategy sessions and Quarterly Business Reviews. Grew programmatic share of wallet and delivered a 30% uplift in brand consideration for Tata Cliq, plus a 43% uplift in brand awareness for Tata Cliq Luxury's first Programmatic DOOH campaign. ``` Skills: Meta, Client-Servicing, Quarterly-Business-Review, Budget-allocation, Business-cases, Full-funnel-strategy, Programmatic-DOOH-Operations, Deal-Negotiation, Brand-Awareness, Influence-Key-Stakeholders, DV360, Google-Marketing-Platform, Google-Ads, Meta-Ads, Programmatic-Advertising, Account-Management, Strategy, Data-Analysis, Business-Case-Development, DOOH, Campaign-Management, Stakeholder-Management ### Operations & Marketing Executive The Climber – MyCaptain. Jul 2020 - Nov 2020 ```text Drove B2C client acquisition through targeted campaigns and outreach partnerships, developing skills in commercial storytelling, client communication, and account coordination. ``` Skills: Outreach, B2C-Marketing, Client-Acquisition, Campaign-Management, Communication-Skills, Account-Coordination ## Education ### University of Galway MSc, Digital Marketing. 2024 - 2025 ```text Pursuing an MSc in Digital Marketing, covering digital marketing strategy, digital metrics and analytics, social media marketing, strategic brand management, and inbound marketing and content creation. ``` ### University of Galway Master of Science, Digital Marketing. 2024 - 2025 ```text Pursuing an MSc in Digital Marketing, covering digital marketing strategy, analytics, social media, and brand management. ``` ### SRM Institute of Science and Technology Bachelor of Technology, Electronics and Communication Engineering. 2016 - 2020 ```text Completed a B.Tech in Electronics and Communication Engineering. ``` ### SRM Institute of Science and Technology B.Tech, Electronics and Communication Engineering. 2016 - 2020 ```text Completed a B.Tech in Electronics and Communication Engineering from 2016 to 2020. ``` ## Tech stack - Google Ads To contact Ayush, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Silvia Mazzotti](https://himalayas.app/@silviamazzotti): Programmatic Account Manager, Google - [Liam Boyd](https://himalayas.app/@liamboyd): Creative Producer, Banjoman Commercials - [Alejandra Rosales](https://himalayas.app/@alejandrarosales2): Performance Marketing Specialist, Iinovavita - [Aniruddha Mungekar](https://himalayas.app/@aniruddhamungekar): Digital Marketing Specialist, Paperblanks Ltd. - [Ihor Kramskyi](https://himalayas.app/@ihorkramskyi): Accelerated Growth Consultant, Google Ads, Google - [Abhijit Mohanty](https://himalayas.app/@abhijitmohanty): Media Buyer & Client Advisor, PSquared Digital - [Colin Stoddart](https://himalayas.app/@colinstoddart): Chief Marketing Officer, UCD Professional Academy - [juan kelly](https://himalayas.app/@juankelly): Agency Partner Manager, Accenture Limited - [Javier de Madrid](https://himalayas.app/@javi): Technical Account Manager, Evolution - [Vinoth Kumar](https://himalayas.app/@vinothkumar9): Associate Manager (Level 2) – Technical Account Manager, Inscape | Dentsu Aegis Network (Paragon)