# Ayush Bhattacharya

Ayush Bhattacharya is a remote worker on Himalayas, Product Marketing (CRM & Lifecycle) at Blitz Growth, based in India.

Source: https://himalayas.app/@ayushbhattacharya

```text
CRM and lifecycle marketer at Blitz Growth who built its PostHog email programme and fixed tracking that dropped real signups.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 1542k+ INR |
| Job categories | Lifecycle Marketing Specialist, Product Marketing Specialist, Retention Marketing Specialist, Growth Marketing Specialist |
| Skills | CRM Marketing, Lifecycle Marketing, Retention Marketing, Marketing Automation, Customer Segmentation, Personalization, Reactivation, Customer Journey Design, A B Testing, Email Marketing, Push Notifications, In App Messaging, Funnel Analysis, Cohort Analysis, Conversion analysis |

## About

```text
At Blitz Growth, I built the lifecycle email programme from scratch on PostHog, with behaviour-triggered workflows across the user journey. I also found bot inflation in engagement reporting and fixed a silent trigger condition that had been dropping real signups from the welcome email.

At Joyride Games, I built a friend-online push campaign that prompted players to join friends in the game. In a 7-day test against a 15% holdout, it drove 2 to 3 more games per player and a 40% CTR, the app's highest.

I’ve also worked across Live Ops, behavioural segmentation, reactivation and marketing automation. I’m hands-on with funnel and cohort analysis, and used AI coding agents to deliver an influencer-matching agent with verified creator shortlists.
```

## Experience

### Product Marketing (CRM & Lifecycle) (current)

Blitz Growth. Jan 2026 - Present

```text
Built the lifecycle email programme from scratch on PostHog, owning copy, templates, triggers, timing, QA and release. Found ~2x bot inflation in reported email engagement and set up bot-filtered reporting, correcting open rate from 59% to 29% and click rate from 18% to 8%.
```

Skills: PostHog, HubSpot, Meta-Lead-Ads, Email-Marketing, Lifecycle-Marketing, CRM, Marketing-Automation, A-B-Testing, SQL, AI-assisted-Development

### Engagement Specialist (CRM & Retention)

Joyride Games. Dec 2023 - Jan 2026

```text
Built a behaviour-triggered friend-online push that prompted players to join friends in the game, showing 2 to 3 more games per player with a 40% CTR. Ran Live Ops campaigns and managed influencer/KOL partnerships to drive repeat play and monetisation.
```

Skills: Mo-Engage, Firebase, Push-Notifications, In-App-Messaging, A-B-Testing, Segmentation, LiveOps, Influencer-Marketing, Campaign-Management

### Social Media Marketing Intern

Jaivik Sattva Organic

```text
Built content campaigns that grew followers ~30% and lifted engagement ~50%, generating qualified leads.
```

Skills: Social-Media-Marketing, Content-Campaigns, Lead-Generation

### Marketing & SEO Intern

WeShare

```text
Grew reach and engagement by 10% across social media and wrote SEO content.
```

Skills: Social-Media-Marketing, SEO, Content-Writing

### Digital Marketing & SEO Intern

Asti Infotech

```text
Built the social media presence from scratch, with a top-performing Reel exceeding 3K views, and improved website traffic through SEO and SEMrush-led content optimisation.
```

Skills: Digital-Marketing, SEO, SEMrush, Social-Media-Marketing, Content-Optimization

## Education

### HubSpot

Email Marketing Certification, Email Marketing. 2025 - 2025

```text
Completed the Email Marketing certification from HubSpot in 2025.
```

### LinkedIn

Data Analytics Certification, Data Analytics. 2025 - 2025

```text
Completed the Data Analytics certification from LinkedIn in 2025.
```

### Christ University, Bangalore

Master of Arts, Advertising and Corporate Communications. 2022 - 2024

```text
Pursued a Master of Arts in Advertising and Corporate Communications from Christ University, Bangalore, from 2022 to 2024.
```

### Google

Fundamentals of Digital Marketing Certification, Digital Marketing. 2023 - 2023

```text
Completed the Fundamentals of Digital Marketing certification from Google in 2023.
```

### SEMrush

Keyword Research Certification, Keyword Research. 2023 - 2023

```text
Completed the Keyword Research certification from SEMrush in 2023.
```

### Bangalore University

Bachelor of Arts, Journalism, English, and Psychology. 2019 - 2022

```text
Completed a Bachelor of Arts in Journalism, English, and Psychology from Bangalore University from 2019 to 2022.
```

## Tech stack

- Rust
- HubSpot
- Firebase
- SEMrush
- SQL
- Solidity
- PostHog

To contact Ayush, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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