# Axel Castillo

Axel Castillo is a remote worker on Himalayas, SEO Specialist at On Purpose Media, based in Nicaragua.

Source: https://himalayas.app/@axelcastillo

```text
SEO Specialist at On Purpose Media who moved HVAC keywords into the local top three and grew organic traffic 20%+.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Nicaragua |
| Authorized to work in | Nicaragua |
| Salary expectations | 30k+ USD |
| Job categories | SEO Specialist, SEO Analyst, Local SEO Specialist |
| Skills | SEO, Local SEO, Google Business Profile Optimization, Technical SEO, On Page SEO, Keyword Research, SEO Audits, Content Strategy, Site Planning, Citation Building, Link Building, Competitive Analysis, Schema Markup, Conversion Tracking, Google Search Console |
| LinkedIn | https://linkedin.com/in/axelcz19 |

## About

```text
At On Purpose Media, I was the sole SEO specialist for most of my tenure, managing organic and local SEO for 25 home-services clients. I moved local grid rankings from average positions 8–10 into the top three for HVAC keywords and reached top-three organic positions.

I also grew organic traffic 20%+ within three months of redesigns, and increased Google Business Profile interactions by up to 50% year over year for established clients and up to 200% for new ones. My work included technical audits, site plans, content orders, and conversion tracking.

At Consultwebs, I performed monthly on-page optimization for law firm websites, improving rankings from page five to the top three. I also handled local SEO, citations, technical fixes, publishing, reporting, and content strategy, and trained new SEO analysts.

As a freelance SEO Specialist, I create strategies and quarterly roadmaps for e-commerce and service businesses, run on-page and local optimizations, and consult on competitive SEO. I use tools including SEMrush, Screaming Frog, Google Search Console, and Google Analytics.
```

## Experience

### SEO Specialist

On Purpose Media. Nov 2025 - Nov 2026

```text
Managed organic and local SEO for 25 home-services clients, directed white-label partner on content and GBP posts, and improved site performance and local rankings.
```

Skills: SEO, Local-SEO, Google-Business-Profile, Screaming-Frog, GSC, SEMrush, Bing-Webmaster-Tools, Schema, Content-Strategy, AI-Tools

### SEO Specialist

Constructo Marketing. May 2025 - Nov 2025

```text
Audited client websites, handled on-page and local optimizations, and coordinated with designers and developers to launch SEO-optimized websites.
```

Skills: SEO, Technical-SEO, Local-SEO, AI-Tools, Content-Optimization

### Local SEO Specialist

Contractor Click. Jun 2024 - Oct 2024

```text
Managed SEO for contractor-type small businesses, optimizing Google Business Profiles and websites with AI tools to improve organic and local positioning.
```

Skills: Local-SEO, Google-Business-Profile, AI-Tools

### SEO Analyst

Consultwebs. Nov 2020 - Feb 2024

```text
Performed monthly on-page optimizations for law firm websites, handled local SEO, and delivered reports and roadmaps.
```

Skills: SEO, Local-SEO, On-Page-SEO, Citation-Building, Content-Strategy

### SEO Specialist

Freelance. Jun 2018 - Oct 2020

```text
Created SEO strategies and quarterly roadmaps, ran on-page and local optimizations, and delivered monthly reports with performance insights.
```

Skills: SEO, Keyword-Research, Local-SEO, Google-Analytics, SEMrush, GSC

## Education

### Universidad Nacional de Ingeniería

Bachelor's Degree, Systems Engineering. 2013 - 2023

```text
Pursued a degree in Systems Engineering from 2013 to 2023.
```

## Tech stack

- Google Tag Manager
- Elementor
- Google Search Console
- Google Workspace
- ClickUp
- WordPress
- Ahrefs
- SEMrush
- Wix
- Weebly
- Divi
- Screaming Frog
- Yoast
- ChatGPT
- Claude

To contact Axel, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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