# Avinash Kumar

Avinash Kumar is a remote worker on Himalayas, Assistant Manager – Digital Marketing at Career Launcher (CL Educate Ltd.), based in India.

Source: https://himalayas.app/@avinash22kumar

```text
Digital performance marketing manager at Career Launcher who manages ₹90 L–₹1 Cr+ in annual ad spend at 4–5x ROAS.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 1500k+ INR |
| Job categories | Digital Marketing Manager, Performance Marketing Manager, Paid Media Manager, Growth Marketing Manager |
| Skills | Performance Marketing, Paid Media Strategy, Media Planning, Budget allocation, Google Ads, Meta Ads, Amazon Ads, ChatGPT Ads, Microsoft Ads, Conversion Rate Optimization, A B Testing, Funnel Optimization, Technical SEO, SEO, Google Tag Manager |
| Portfolio | https://avinash-kumar-cv.lovable.app |
| LinkedIn | https://linkedin.com/in/just22avi |

## About

```text
At Career Launcher (CL Educate Ltd.), I manage ₹90 L–₹1 Cr+ in annual ad spend across Google Ads, Meta Ads and Amazon Ads, delivering 4–5x ROAS. I also doubled monthly product sales in three months through campaign restructuring, retargeting and pixel optimization.

I grew organic traffic from 3k to 5k+ monthly visitors by addressing technical SEO issues and building SEO content and CRO-focused landing pages. I implemented Google Tag Manager conversion tracking and custom event tagging to improve lead-to-sale attribution accuracy.

I also work on the technical stack behind campaigns, including Shopify and WooCommerce enhancements and marketing automation. At Career Launcher, I standardized campaign execution and reporting for a team of five associates by mentoring them and introducing shared processes.
```

## Experience

### Assistant Manager – Digital Marketing (current)

Career Launcher (CL Educate Ltd.). Sep 2022 - Present

```text
Delivered 4–5x ROAS on ₹90 L–₹1 Cr+ annual ad spend across Google Ads, Meta Ads and Amazon Ads. Doubled monthly product sales in 3 months and grew organic traffic from 3k to 5k+ monthly visitors.
```

Skills: Google-Ads, Meta-Ads, Amazon-Ads, A-B-Testing, Google-Tag-Manager, GA4, Shopify, WooCommerce, Klaviyo, Interakt, NeoDove-CRM, Technical-SEO, CRO, Team-Leadership

### Digital Marketing Manager

Xroyaltech Pvt. Ltd.. Nov 2021 - Sep 2022

```text
Doubled ROAS by running A/B-tested funnel, landing page and creative improvements across paid channels. Improved lead generation efficiency for US clients by designing integrated SEO and paid media strategies.
```

Skills: A-B-Testing, Funnel-Optimization, SEO, Paid-Media, Shopify, WooCommerce, WordPress, Jira, Slack

### Sr. Digital Marketing Executive

Admedia Digital Labs Pvt. Ltd.. Feb 2018 - Oct 2021

```text
Delivered 2x ROAS improvement on US-client PPC accounts by optimizing audiences and bidding and A/B testing conversion funnels. Grew organic performance alongside paid by implementing backend SEO improvements and a structured content strategy.
```

Skills: PPC, Audience-Targeting, A-B-Testing, SEO, Content-Strategy, Reporting, Jira, Slack

### SEO Executive Intern

eSign Web Services LLP. Jun 2017 - Sep 2017

```text
Supported site visibility improvements through on-page optimization, technical SEO audits and site performance analysis.
```

Skills: On-Page-SEO, Technical-SEO, Site-Performance-Analytics

## Education

### Jindal Global Business School

Master of Business Administration, Marketing

```text
Currently pursuing an MBA in Marketing with an expected completion in December 2027.
```

### Fairfield Institute of Management & Technology

Bachelor of Computer Applications, Computers & Web Technologies. 2014 - 2018

```text
Completed a Bachelor of Computer Applications with a focus on software and web technologies from 2014 to 2018.
```

### Innobuzz

Certification, SEO & Online Marketing

```text
Completed certification in SEO and Online Marketing.
```

### Network Bulls

CCNA Training, Routing and Switching

```text
Completed CCNA training in Routing and Switching.
```

## Tech stack

- Google Tag Manager
- Google Docs
- Shopify
- WooCommerce
- Google Analytics
- Google Search Console
- Slack
- Jira
- HTML5
- HubSpot
- WordPress
- SEMrush
- Google Sheets
- Microsoft Excel
- Zapier
- Wix
- Interakt
- Google Ads
- Klaviyo
- Make
- Microsoft Word
- Google Merchant Center
- Brevo

To contact Avinash, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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