# Ashley Fernandes Ashley Fernandes is a remote worker on Himalayas, Digital Growth Strategist at Digital Natives, based in India. Source: https://himalayas.app/@ashleyfernandes ```text Digital Growth Strategist at Digital Natives who grew Enago Academy to 600,000+ monthly page views. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | India | | Authorized to work in | India | | Salary expectations | 210k+ INR | | Job categories | Digital Growth Strategist, Content Strategist, Growth Marketing Manager, Marketing Operations Manager | | Skills | Digital Growth Strategy, Content Marketing, SEO, Conversion Rate Optimization, Growth Hacking, Go To Market Planning, Email Marketing, Lead Generation, Community Building, Community Strategy, Marketing Automation, Thought Leadership, Data Driven Decision Making, OKR Management, KPI Management | | LinkedIn | https://linkedin.com/in/ashley-fernandes-00b3b8108 | ## About ```text At Digital Natives, I lead growth strategy and operations for 27+ global client portfolios. For 14+ clients, I executed SEO, content marketing, and conversion optimisation strategies that accelerated traffic, leads, and conversions by 3X while reducing customer acquisition costs. At Crimson Interactive, I helped grow Enago Academy from 12,000 to over 600,000 monthly page views and its email subscribers from 10,000 to over 130,000. My science communication and EdTech background informs my data-first approach to content-led growth. ``` ## Experience ### Digital Growth Strategist (current) Digital Natives. Aug 2023 - Present ```text Leading growth strategy and operations for 27+ global client portfolios across Singapore, Canada, China, the UAE, and the UK. Architected data-driven growth strategies achieving 3X acceleration in traffic, leads, and conversions. ``` Skills: SEO, Content-Marketing, CRO, Google-Analytics, Hotjar, Lucky-Orange, A-B-Testing, Team-Leadership, GTM-Planning ### Operations Lead Bloom360 Marketing LLP. Feb 2022 - Feb 2024 ```text Scaled agency operations and community growth strategies for Web3 and blockchain clients. Cut project delivery timelines by 35% and grew Telegram membership by over 40,000. ``` Skills: Web3, Community-Building, Telegram, Twitter-X, Content-Strategy, Process-Optimization, Team-Leadership ### Content Strategist Axadra Ventures / SEOReseller. Jan 2023 - Oct 2023 ```text Scaled SEO-driven content strategies for a portfolio of 85+ blogs and affiliate websites. Led rebranding initiative for over 100 websites, achieving first-page Google rankings for 27 sites within 2 months. ``` Skills: SEO, Content-Strategy, Keyword-Research, Content-Gap-Analysis, AI-Tools, ChatGpt, Jasper, WordPress ### Team Lead, Enago Academy Crimson Interactive Pvt. Ltd.. Apr 2019 - Jan 2022 ```text Led content strategy, marketing, and product expansion for a multilingual EdTech platform. Scaled monthly website traffic from 12,000 to over 600,000 page views and grew email subscribers 13X. ``` Skills: SEO, Email-Marketing, Google-Analytics, Hotjar, Lucky-Orange, Content-Strategy, Webinars, Product-Management ### Content Expert Crimson Interactive Pvt. Ltd.. Jul 2017 - Apr 2019 ```text Developed and executed content programmes across 9 websites in 5 languages, contributing to significant traffic growth. Collaborated with product and marketing teams to design conversion-optimised landing pages. ``` Skills: SEO, Content-Strategy, Landing-Page-Optimization, Lead-Magnets, Multilingual-Content ### Associate Content Expert Crimson Interactive Pvt. Ltd.. Aug 2016 - Jul 2017 ```text Created and optimised SEO-driven content for academic and researcher audiences, building foundational content infrastructure across multiple product verticals. ``` Skills: SEO, Content-Creation, Academic-Writing ### Junior Faculty and Content Developer Indiavidual Learning Pvt. Ltd. / Embibe. Mar 2015 - Jul 2016 ```text Redesigned curriculum for grades 8-12, creating over 5,000 learning modules. Developed over 130 mock tests with video solutions for national entrance exams. ``` Skills: Curriculum-Design, Edtech, Content-Development, JEE, NEET, Student-Counselling ### Laboratory Assistant, Dept. of Microbiology Bhavan's College. Sep 2012 - Jan 2015 ```text Assisted in laboratory operations and microbiology experiments. ``` ### Visiting Lecturer in Zoology S.S. & L.S. Patkar College. Jan 2013 - Apr 2014 ```text Delivered lectures in zoology to undergraduate students. ``` ### Customer Service Sales Executive Wipro BPO. Oct 2005 - Feb 2007 ```text Provided customer service and sales support. ``` ## Education ### University of Mumbai Master of Science, Zoology. 2010 - 2012 ```text Master of Science in Zoology from the University of Mumbai, completed in 2012. ``` ### University of Mumbai Bachelor of Science, Zoology. 2007 - 2010 ```text Bachelor of Science in Zoology from the University of Mumbai, completed in 2010. ``` ## Tech stack - Mailchimp - Google Analytics - Google Search Console - Adobe Photoshop - HubSpot - WordPress - Ahrefs - SEMrush - Lucky Orange - Canva - Hotjar - Thinkific - ChatGPT - Articulate 360 - Claude To contact Ashley, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Robin Yadav](https://himalayas.app/@robinyadav): Senior Content Strategist, Publicis Sapient - [Vyom Mishra](https://himalayas.app/@vyommishra): SEO Manager, Line Financial - [Richa Malik](https://himalayas.app/@richamalik): Senior Manager Growth & Content Marketing, Droom - [Deepak Yadav](https://himalayas.app/@deepaksgt): Head of Growth, Cal ID - [Saksham Verma](https://himalayas.app/@sakshamverma9): Al Marketing Manager, Rich Ventures Marketing - [Abdul Moiz](https://himalayas.app/@abdulmoiz16): Fractional Head of Growth, Studio Panchatantra - [KARAN SINGH](https://himalayas.app/@karansingh14): Digital Marketing Manager, Digixito - [Priyanka Das](https://himalayas.app/@priyankadas7): Growth Manager, TGHC - [Naina Parasher](https://himalayas.app/@nainaparasher): Manager – Marketing (Content & CLM), Axis Asset Management Co. Ltd. - [Vikas Sharma](https://himalayas.app/@vikassharma24): Digital Marketing Manager / Implementation Manager, Sri Aurobindo Society Auro Scholar