# Ashish Tripathi

Ashish Tripathi is a remote worker on Himalayas, Founder / Product Builder at Breathfine, based in India.

Source: https://himalayas.app/@ashishtripathi

```text
I build and scale consumer products, from 0→1 launches to retention and revenue growth.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 3932k+ INR |
| Job categories | Product Manager, Product Lead, Product Owner, Growth Product Manager, Product Marketing Manager, Founder |
| Skills | Product Management, Product Strategy, Product Roadmapping, Product Lifecycle Management, Go To Market Strategy, D2C, Social Commerce, Mobile Apps, SaaS, consumer behavior, Experimentation, A B Testing, MVP Development, Funnel Optimization, Conversion Rate Optimization, Customer Retention, Lifecycle and Retention, Data Analysis, Analytics, User Research, User Journey Design, Customer Experience, Product Discovery, Feature Definition, Product Requirements, Technical Specifications, Sprint Planning, Agile Product Development, Design Thinking, Wireframing, Persona Development, Product Pricing, Rapid Prototyping, AI assisted Development, Prompt Engineering, Code Generation, Debugging, ChatGpt, Claude, GitHub, Python, React, React Native, Redux, NodeJS, Express, HTML, CSS, SQL, NoSQL, Jira, Figma, Hotjar, Mixpanel, Microsoft Clarity, Amplitude, Slack, Google Analytics, AWS, CleverTap, Twilio, Firebase, E KYC, User Authentication, Payment Gateways, Notifications, Instant Messaging, Content Monetization, Referral Programs |
| Website | https://breathfine.com |

## What I'm looking for

```text
I’m looking to lead consumer product strategy and execution, building 0→1 and scaled products where experimentation, customer experience, retention, revenue growth, and hands-on AI-enabled product development matter.
```

## About

```text
At Grasper Global, I lead product strategy across Skillmatics, Nintara Baby, Sticki Rolls, Stratego, and Gouda Games for India and US markets. I launched four D2C brands from 0→1 and delivered a 27.78% CVR increase, 6.46% AOV increase, and 16.26% revenue uplift for Skillmatics India.

I’ve built consumer, social-commerce, mobile, and SaaS products end to end, including founding Swaeco and independently launching Breathfine. I combine product strategy, experimentation, analytics, UX, and hands-on AI-assisted development to improve customer journeys, retention, and profitability.
```

## Experience

### Founder / Product Builder (current)

Breathfine. Aug 2026 - Present

```text
Conceptualised, designed, built, and launched Breathfine, a consumer wellness PWA providing guided breathing sessions. Owned the complete 0→1 lifecycle across product strategy, UX, development, and go-to-market.
```

Skills: Product-Strategy, UX-Design, PWA-Development, AI-assisted-Development, ChatGpt, Claude, GitHub, Analytics, QA

### Product Lead (current)

Grasper Global. Feb 2024 - Present

```text
Owns product vision, roadmap, and strategy across multiple D2C brands for India and US markets. Launched 4 D2C brands from 0→1 and drove key performance metrics including +27.78% CVR and +16.26% revenue uplift.
```

Skills: Product-Strategy, Roadmapping, Experimentation, Data-Analysis, Customer-Retention, Conversion-Rate-Optimization, A-B-Testing, Jira, Figma, Mixpanel, Amplitude, CleverTap, Firebase, AWS

### Founder/Product Manager

Swaeco. Nov 2019 - Dec 2023

```text
Led ideation, technical development, and go-to-market strategy for a socio-e-commerce platform. Owned end-to-end product delivery and scaled adoption, growing app installations by 150% MoM.
```

Skills: Product-Management, Agile, A-B-Testing, MVP-Development, User-Retention, GTM-Strategy, Data-Analysis, Kano, Impact-Effort-Matrix

### Senior Associate Product

Perniaspopupshop. Oct 2018 - Aug 2019

```text
Idealised, designed, and launched the Shop the Look product feature strategy, increasing sales by 10.8%. Implemented the company's End of Season Sale and planned a Loyalty program roadmap to maximise customer retention.
```

Skills: Product-Strategy, Feature-Launch, Loyalty-Programs, Market-Analysis, User-Journey-Mapping

### Product Marketing Specialist

Amdigit. Sep 2017 - Oct 2018

```text
Optimised customer onboarding by implementing Digital KYC, decreasing churn by 10% and increasing NPS by 25. Conceptualised an upselling strategy to increase monthly billings by 1.25%.
```

Skills: Customer-Onboarding, E-KYC, Upselling, Churn-Reduction, NPS-Improvement, Data-Analysis

### Business Development Executive

RedRock Digimark. Jul 2016 - Jul 2017

```text
Formulated and implemented business development and customer acquisition strategies across the Delhi NCR region. Analysed market trends and planned digital marketing strategies to acquire new customers.
```

Skills: Business-Development, Customer-Acquisition, Market-Analysis, Digital-Marketing

## Education

### Dr A.P.J. Abdul Kalam Technical University

Bachelor of Technology, Chemical Engineering. 2012 - 2016

```text
Bachelor of Technology in Chemical Engineering from Dr A.P.J. Abdul Kalam Technical University, completed in 2016.
```

### Coursera

Certification, Product Management and Data Science

```text
Completed multiple certifications in Agile, digital product management, digital marketing, and data science.
```

## Tech stack

- GitHub
- React Native
- Node.js
- Google Analytics
- Mixpanel
- Figma
- Slack
- Jira
- React
- Python
- Amplitude
- Firebase
- Redux
- Twilio
- SQL
- Hotjar
- Microsoft Clarity
- ChatGPT
- Express

To contact Ashish, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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