# Ashif Ali

Ashif Ali is a remote worker on Himalayas, Lead Business Architect at Booking.com, based in India.

Source: https://himalayas.app/@ashifali

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Experienced Lead Business Architect specializing in product design and development.
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| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Job categories | Solution Architect Lead, Business Analyst, Product Manager, UX Designer |
| Skills | Six Sigma, Business Analysis, Product Development, Stakeholder Engagement, Data Analysis, Cross Functional Collaboration, Customer Journey |

## What I'm looking for

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I am looking for a role that fosters collaboration, innovation, and continuous learning.
```

## About

```text
I am a Lead Business Architect with over 2 years of experience in product design and development at Infosys, primarily working with Booking.com. My journey has equipped me with a deep understanding of business requirements, ideation workshops, and customer journey improvements. I thrive in handling ambiguity and enjoy collaborating with cross-functional teams to drive design decisions based on stakeholder feedback.

At Booking.com, I have successfully led multiple projects, including the development of a new CRM system using Pega. My role involved engaging with product managers, UX designers, and developers to ensure a seamless product development process. I have learned the importance of investing time in understanding problems before jumping to solutions, which has significantly enhanced my ability to deliver effective results.

Beyond my professional life, I maintain a balance by indulging in hobbies such as building Lego sets and playing video games. These activities not only satisfy my creative side but also keep my problem-solving skills sharp. I am passionate about continuous improvement and always seek opportunities to enhance my skills and contribute to my team's success.
```

## Experience

### Lead Business Architect (current)

Booking.com. Jul 2022 - Present

```text
Successfully drove product development for Booking.com's Pega Systems CRM replacement, collaborating with product managers, UX designers, and Pega Developers. Led ideation, design, and client demos, gathering feedback for product enhancements. Managed complex projects including onboarding Senior Agents, resolving non-reservation customer queries, and integrating affiliate partner flows.
```

Skills: CRM, Product-Development, Stakeholder-Management, UX-Design, Data-Analysis, Business-Analysis

## Tech stack

- Gmail

To contact Ashif, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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