# Arpit Chhabra

Arpit Chhabra is a remote worker on Himalayas, Founder & Product Builder at Relivefy, based in India.

Source: https://himalayas.app/@arpitchhabra

```text
Marketing leader at Gemini Infotech who launched a D2C gaming brand and drove an 18% revenue lift through lifecycle campaigns.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 60k+ USD |
| Job categories | Marketing Director, Growth Marketing Manager, Product Manager |
| Skills | Marketing Strategy, Go To Market Strategy, Revenue and Monetization, P&L management, Brand Strategy, Lifecycle Marketing, Retention Marketing, CRM Automation, Cohort Analysis, Customer Lifetime Value (CLV) Optimization, Customer Acquisition Cost Optimization, Performance Marketing, Paid Media, Demand Generation, SEO |
| LinkedIn | https://linkedin.com/in/arpit-chhabra-24138974 |

## About

```text
At Gemini Infotech d.o.o., I built the marketing organization and GTM foundations for a D2C cryptocurrency casino brand across US and European markets. Cohort analysis and automated, personalized lifecycle campaigns drove an 18% revenue lift.

I also deployed AI agent workflows across analytics, content, and design, boosting team operational productivity by about 35%. I marketed slot and table game solutions to international casino operators, connecting product capabilities to commercial ROI.

At Games24x7, I led retention, lifecycle, engagement, and loyalty marketing for RummyCircle.com, with accountability for revenue, ARPU, and player liquidity. Behavioral cohort triggers and promotional campaigns helped achieve 110–115% of revenue targets for six consecutive months.

At Reliance Jio, I held P&L ownership for gaming and esports and conceptualized and launched four revenue streams. I later partnered with the CEO at HiCare Services Pvt. Ltd. to scale home cleaning services across six Indian metro markets, and I’m now building Relivefy, an AI-enabled consumer MVP using Next.js and the Gemini API.
```

## Experience

### Founder & Product Builder (current)

Relivefy. Jul 2026 - Present

```text
Built an AI-enabled consumer MVP from concept to launch using Next.js and the Gemini API, turning a digital product vision into a functional web application. Architected end-to-end product flows, user onboarding, and an AI-driven personal recommendation engine.
```

Skills: Next.js, Gemini-API, AI, Product-Development, User-Experience, GTM-Strategy, Content-Marketing

### Chief Marketing Officer

Gemini Infotech d.o.o.. Dec 2025 - Jun 2026

```text
Governed full-funnel performance marketing, SEO, paid media, CRM, and organic channels while managing agency relationships and CAC efficiency. Built the marketing organization from ground zero for a new D2C cryptocurrency casino brand across US and European markets.
```

Skills: Performance-Marketing, SEO, Paid-Media, CRM, Omni-Channel-Marketing, GTM-Strategy, AI-Automation, Cohort-Analysis, Lifecycle-Marketing, SaaS-Monetization

### Associate Director, Marketing

Games24x7. Sep 2022 - Oct 2025

```text
Led retention, lifecycle, engagement, and loyalty marketing for India's premier consumer gaming platform, holding accountability for revenue, ARPU, and player liquidity. Achieved 110-115% of revenue targets for 6 consecutive months through data-backed promotional campaigns and behavioral cohort triggers.
```

Skills: Retention-Marketing, Lifecycle-Marketing, Loyalty-Marketing, Revenue-Management, ARPPU-Optimization, Cohort-Analysis, CRM, Campaign-Management, Cross-functional-Leadership

### Revenue Lead - JioGames

[Reliance Jio](https://himalayas.app/companies/jio-platforms-limited). Apr 2021 - Sep 2022

```text
Held vertical P&L ownership for gaming and esports, building operating frameworks and driving commercial performance across JioGames Ads, esports tournaments, JioWatch, and cloud gaming. Conceptualized and launched 4 new revenue streams, scaling commercial pipelines across B2B advertising and consumer gaming verticals.
```

Skills: P&L-management, Revenue-Strategy, eSports, B2B-Advertising, Sponsorship, Monetization, DAU-MAU-Analysis, NPS, Workflow-Automation

### Marketing Manager

Games24x7. Nov 2018 - Apr 2021

```text
Executed lifecycle campaigns across onboarding, early engagement, reactivation, and VIP loyalty to maximize player retention. Optimized promotional mechanics for flagship tournaments and rewards clubs, improving cross-channel conversion and marketing ROI.
```

Skills: Lifecycle-Marketing, Campaign-Optimization, Retention, Loyalty, Cross-Channel-Marketing, Product-Collaboration, In-App-Messaging, Push-Notifications

### Project Manager

HiCare Services Pvt. Ltd.. May 2016 - Nov 2018

```text
Partnered directly with the CEO to scale HiCare Home Cleaning Services across 6 major Indian metro markets, establishing demand channels and vendor partnerships. Drove 35%+ month-on-month sales growth in the first year of launch through 360° integrated campaigns spanning Google Ads, SMS, email, radio, outdoor branding, and corporate/society activations.
```

Skills: Business-Incubation, 0-1-Launch, Integrated-Marketing, Google-Ads, SMS-Marketing, Email-Marketing, Radio, Outdoor-Marketing, B2B-Sales, team-training

## Education

### K. J. Somaiya Institute of Management Studies & Research

PGDM, Marketing. Grade: CGPA: 3.09/4

```text
Pursued PGDM in Marketing with a CGPA of 3.09/4.
```

### Chandigarh College of Engineering & Technology, Panjab University

B.E., Civil Engineering. Grade: 70.4%

```text
Completed B.E. in Civil Engineering with 70.4%.
```

## Tech stack

- Next.js
- Google Analytics
- Google Ads
- Claude

To contact Arpit, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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