# arif basheer arif basheer is a remote worker on Himalayas, Performance Marketing Specialist at Technoville Consultants Pvt. Ltd, based in India. Source: https://himalayas.app/@arifbasheer ```text I scale e-commerce and lead generation campaigns through Meta and Google Ads, driving 3.5x–4x+ ROAS. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | India | | Authorized to work in | India | | Salary expectations | 30k+ USD | | Job categories | Performance Marketing Specialist, Google Ads Specialist, Digital Marketing Specialist, Media Buyer | | Skills | Performance Marketing, Paid Advertising, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, Google Shopping, Google Analytics, GA4, Google Tag Manager, Microsoft Clarity, Shopify, Google Merchant Center, Conversion Rate Optimization, Funnel Optimization, Media Planning, A B Testing, Audience Targeting, Budget allocation, ROAS optimization, CPA Optimization, Marketing Automation, Email Marketing, WhatsApp Marketing, Keyword Research, SEO, Social Media, Data Analysis, Ad Copywriting, UX, Lead Generation, E commerce Marketing | ## What I'm looking for ```text I'm looking to drive measurable growth through Meta and Google Ads, combining full-funnel media strategy, experimentation, CRO, and data-led optimization for e-commerce or lead-generation businesses. ``` ## About ```text I've managed $55,000+ in monthly Meta and Google Ads spend for six e-commerce, lead generation, and brand-awareness clients at Technoville Consultants. I build end-to-end media plans spanning strategy, budgets, audience targeting, creative direction, reporting, and optimization. My work uses data analysis, A/B testing, and CRO to improve ROAS and CPA outcomes. At Wildship Enterprises, I launched and scaled Svastika.in's Google Ads account from scratch to 18L+ monthly spend while sustaining 4x+ average ROAS. I also helped improve its Shopify landing-page conversion rate from 1% to 2.5% through testing, UX recommendations, and funnel optimization. I've supported international YouTube campaigns across the USA, Australia, and Vietnam, helping clients reach 100K+ subscriber milestones. Earlier, I built a 10,000+ customer base and generated 5Cr+ in sales through field marketing and relationship building. ``` ## Experience ### Performance Marketing Specialist (current) Technoville Consultants Pvt. Ltd. Jan 2025 - Present ```text Manage $55,000+ monthly ad spend across Meta and Google Ads for 6 clients, achieving 3.5x+ ROAS for e-commerce and maintaining healthy CPA targets for lead generation. Design and execute end-to-end media plans, conduct data analysis, A/B testing, and CRO, and deliver monthly performance reports. ``` Skills: Meta-Ads, Google-Ads, Media-Planning, Budget-allocation, Audience-Targeting, Creative-Direction, Data-Analysis, A-B-Testing, CRO, performance-reporting ### Senior Google Ads Specialist Wildship Enterprises Pvt. Ltd. Jan 2024 - Jan 2025 ```text Launched and scaled Google Ads account for Svastika.in from scratch, growing ad spend to 18L+ per month at 4x+ average ROAS. Owned full-funnel campaign management, improved Shopify landing page conversion rate from 1% to 2.5% via A/B testing and UX recommendations, and acted as a key growth driver for the startup. ``` Skills: Google-Ads, Campaign-Management, Strategy, Targeting, Budget-allocation, Ad-Copy, Optimization, Shopify, A-B-Testing, UX, Funnel-Optimization ### Google Ads Executive Promodome Digital. Jan 2023 - Jan 2024 ```text Managed YouTube ad campaigns for international clients (USA, Australia, Vietnam) focused on subscriber and follower growth. Helped multiple clients achieve YouTube Silver Play Button (100K+ subscribers) milestones through targeted paid campaigns, optimizing to minimize CPV and maximize reach. ``` Skills: YouTube-Ads, Campaign-Optimization, CPV, Audience-Targeting, Ad-Formats ### Digital Marketing Intern Emkter. Feb 2023 - Feb 2023 ```text Assisted in running Google Ads and Meta Ads campaigns, achieving an average ROAS of 2.5+. Supported keyword research, campaign optimization, and ad performance analysis, gaining broad experience in SEO and social media. ``` Skills: Google-Ads, Meta-Ads, Keyword-Research, Campaign-Optimization, Ad-Performance-Analysis, SEO, Social-Media ### Sales & Marketing Executive Vestige Marketing Pvt. Ltd. Jan 2018 - Jan 2022 ```text Built a consumer base of 10,000+ customers and drove 5Cr+ in sales over 4 years through field marketing and relationship building. Conducted product knowledge and network-building training sessions, mentoring team members to hit targets. ``` Skills: Field-Marketing, Relationship-Building, Training, Mentorship, Sales ## Education ### LNMU University Bachelor of Arts, Political Science. 2014 - 2018 ```text Bachelor of Arts in Political Science from LNMU University, Darbhanga, from 2014 to 2018. ``` ## Tech stack - Facebook Ads - Google Tag Manager - Shopify - Google Analytics - Google Ads - Microsoft Clarity - Google Merchant Center To contact arif, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Prasad Gurav](https://himalayas.app/@prasadgurav): Performance Marketing Manager, PrimeSpot Retail Pvt. Ltd. - [Sara Khan](https://himalayas.app/@sarakhan4): Freelance Performance Marketing Consultant, Renivet.com - [Abhilash Namboodiri](https://himalayas.app/@abhilashnamboodiri): Digital Marketing Specialist, Redsol Pte Ltd - [Aditya Mehrotra](https://himalayas.app/@adityamehrotra): Paid Media Specialist, GoWebbo & Co. - [Mayur Dhaplapur](https://himalayas.app/@mayurdhaplapur): Paid Media Analyst, Stan Ventures - [Ratnam User](https://himalayas.app/@ratnamuser): Independent Performance Marketing Projects, Independent Projects - [Deesha Jain](https://himalayas.app/@deeshajain): Junior Google Ads Executive, WebIndia Design - [Avinash Kumar](https://himalayas.app/@avinashkumar29): Meta Marketing Pro (Performance Marketing), Concentrix Malaysia - [rajan bajpai](https://himalayas.app/@rajanbajpai): Associate Manager (Performance Marketing), Viral Mint - [Arif Basheer](https://himalayas.app/@arifbasheer1): Performance Marketing Specialist, Technoville Consultants Pvt. Ltd