# Anupriya Khare

Anupriya Khare is a remote worker on Himalayas, Independent E-commerce & Fashion Strategy Consultant at Self Employed, based in India.

Source: https://himalayas.app/@anupriyakhare

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E-commerce and category management consultant advising fashion brands on marketplace strategy, pricing, and assortment growth.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 1959k+ INR |
| Job categories | Ecommerce Category Manager, Category Manager, ECommerce Manager, Marketplace Manager |
| Skills | Category Management, E commerce Strategy, P&L management, Marketplace Growth, Vendor Management, Pricing Strategy, Margin Optimization, Demand Forecasting, Inventory Planning, Digital Merchandising, Conversion Rate Optimization, Seller Onboarding, Assortment Planning, Trade Marketing, Promotions planning |
| LinkedIn | https://linkedin.com/in/anupriya-k-1a058719 |

## About

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I advise emerging D2C brands on marketplace strategy, pricing, assortment planning, and vendor onboarding. My current consulting work also includes category growth frameworks and dashboards for evaluating conversion and marketplace performance.

At Paytm Mall, I managed the P&L for electronics brands including Samsung, Apple, and Amazon Kindle. I delivered 37% YoY category growth while maintaining 95% NMV efficiency, and launched a refurbished mobile vertical that achieved ₹2.5 Cr GMV in its first phase.

Earlier at Paytm Mall, I grew apparel sellers by 55% YoY and kids and toys sellers by 43% YoY. At Elitify, I improved conversion rates by 30% through data-led merchandising and product presentation.
```

## Experience

### Independent E-commerce & Fashion Strategy Consultant (current)

Self Employed. Aug 2022 - Present

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Conduct market research and category analysis for global fashion and lifestyle e-commerce sectors. Advise emerging D2C brands on marketplace strategy, pricing, assortment planning, and vendor onboarding.
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Skills: Market-Research, Category-Analysis, E-commerce-Strategy, Pricing-Strategy, Assortment-Planning, Vendor-Onboarding, Data-Dashboards, Performance-Modeling, Conversion-Metrics, Market-Trends, Digital-Merchandising

### Category Manager (Assistant Manager) – Mobiles, Tablets and Consumer Electronics

Paytm Mall. Nov 2017 - Jul 2022

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Owned category P&L for leading brands including Samsung, Apple, and Amazon Kindle. Delivered 37% YoY category growth while maintaining 95% NMV efficiency and launched refurbished mobile vertical achieving ₹2.5 Cr GMV.
```

Skills: Category-Management, P-L-Ownership, Pricing-Strategy, Demand-Forecasting, SQL, Data-Analysis, Vendor-Management, Promotional-Campaigns, Inventory-Planning, Marketplace-Operations, Cross-functional-Leadership

### Junior Manager – Seller Growth (Apparel, Footwear, Kids and Toys Categories)

Paytm Mall. Jan 2016 - Nov 2017

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Led marketplace seller growth strategy across lifestyle categories. Achieved 55% YoY growth in apparel sellers and 43% YoY growth in kids and toys sellers.
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Skills: Seller-Growth, Vendor-Onboarding, Assortment-Planning, Supply-Chain-Coordination, Digital-Merchandising, Cross-Category-Promotions, GMV-Growth, Seller-Performance-Reviews

### Merchandiser and Buyer – Luxury Fashion E-commerce

Elitify. Jun 2014 - Dec 2015

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Managed luxury fashion assortment planning and international supplier sourcing. Improved conversion rates by 30% through data-led digital merchandising and optimized product presentation.
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Skills: Assortment-Planning, Supplier-Sourcing, Digital-Merchandising, Conversion-Rate-Optimization, Promotional-Campaigns, Visual-Merchandising, Product-Presentations

### Management Trainee – E-commerce and Retail Strategy

[Adidas Group (Reebok Division)](https://himalayas.app/companies/adidas). Jan 2014 - Apr 2014

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Conducted research on emerging digital commerce trends within the sports and fitness industry. Supported vendor engagement programs and assisted in marketing campaign planning.
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Skills: Digital-Research, Supplier-Engagement, Campaign-Planning, Retail-Strategy

## Education

### National Institute of Fashion Technology

Master of Fashion Management, Fashion Management

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Master of Fashion Management with a focus on retail and e-commerce, completed in 2014.
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### Amity University

Bachelor of Arts, English Literature

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Bachelor of Arts in English Literature, completed in 2012.
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## Tech stack

- Google Analytics
- SQL
- Power BI

To contact Anupriya, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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