# Antonella Cañada

Antonella Cañada is a remote worker on Himalayas, B2C Marketing Analyst at Abastible, based in Spain.

Source: https://himalayas.app/@antonellacaada

```text
B2C Marketing Analyst at Abastible who grew a social audience by 2,000+ followers and generated over 12M views.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Spain |
| Authorized to work in | Spain |
| Salary expectations | 20k+ EUR |
| Job categories | Marketing Analyst, Trade Marketing Specialist, Consumer Marketing, Product Marketing Specialist |
| Skills | B2C Marketing, Trade Marketing, Consumer Marketing, Product Marketing, Brand Activation, Product Launch, Market Share Analysis, Portfolio Analysis, Competitive Benchmarking, Pricing Analysis, Point Of Sale Marketing, Budget Management, Category Management, demand planning, Packaging Projects |
| Portfolio | https://antonella.my.canva.site/portafolio-base2 |

## What I'm looking for

```text
I'm a current Master's student available for an internship under a university agreement, with immediate start.
```

## About

```text
At Abastible, I managed brand activations and B2C marketing projects, delivering planned activities on budget. I also grew the social media audience by 2,000+ followers in four months, generating over 12M views.

At Colgate-Palmolive, I analyzed market share drivers and helped grow segment share by 0.3 points in three months. I also supported product launches and trade marketing campaigns, including a Colgate Total Active Prevention campaign delivered from manufacturing to in-store execution in four weeks.
```

## Experience

### B2C Marketing Analyst

Abastible. May 2026 - Sep 2026

```text
Managed brand activations and B2C marketing projects, delivering all planned activities on budget. Grew social media audience by 2,000+ followers in 4 months, generating over 12M views.
```

Skills: Brand-Activation, B2C-Marketing, Social-Media, Portfolio-Analysis, Benchmarking

### Oral Care Brand Assistant

[Colgate-Palmolive](https://himalayas.app/companies/colgate-palmolive). Sep 2025 - Apr 2026

```text
Planned product launches and transitions. Diagnosed market share decline drivers via SOM, SOS and SOE analysis, growing segment share by 0.3 pts in 3 months and sustaining it.
```

Skills: Product-Launch, Market-Share-Analysis, SOM, SOS, SOE, Pricing-Analysis, Category-Management

### Field Operations Intern & Trainee

[Colgate-Palmolive](https://himalayas.app/companies/colgate-palmolive). Jul 2023 - Sep 2025

```text
Launched the Colgate Total Active Prevention campaign with premium materials in 4 weeks, from manufacturing to in-store execution. Developed the Oral Health Center display, rolled out to 5 drugstores and 3 supermarkets, lifting SOS, SOE and SOM.
```

Skills: Trade-Marketing, Campaign-Management, In-Store-Execution, Display-Development, POS-Visibility, Budget-Optimization

### Customer Marketing Intern

Kellogg's. Jan 2024 - Jun 2024

```text
Controlled the budget and led communication with agencies and suppliers. Managed packaging projects for the cereal line and provided end-to-end support in the implementation of brand activities and promotions.
```

Skills: Budget-Management, Agency-Management, Supplier-Management, Packaging, Brand-Activities, Promotion

## Education

### Universitat de Barcelona

Master's Degree, CX, Retail and Ecommerce. 2026 - Present

```text
Pursuing a Master's degree in CX, Retail and Ecommerce, expected to complete in July 2027.
```

### Universidad Casa Grande

Bachelor's Degree, Marketing. 2021 - 2025. Grade: 9.2/10

Activities and societies: Best Bachelor's thesis Award

```text
Earned a Bachelor's degree in Marketing with a GPA of 9.2/10 and received the Best Bachelor's thesis Award.
```

### University of Prince Edward Island

Business Exchange Program, Business. 2024 - 2024. Grade: 9.1/10

Activities and societies: ELAP Scholarship winner

```text
Participated in a Business Exchange Program during the Winter Semester, earning a GPA of 9.1/10 and receiving the ELAP Scholarship.
```

## Tech stack

- Google Analytics
- Google Ads
- Power BI
- SAP Ariba

To contact Antonella, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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