# André User

André User is a remote worker on Himalayas, Performance & SEO Marketing Specialist at Guerin - Car Rental Solutions & Enterprise, based in Portugal.

Source: https://himalayas.app/@andruser7

```text
Performance Marketing Specialist at GUERIN, optimizing paid media and SEO while driving rental demand.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Portugal |
| Authorized to work in | Portugal |
| Salary expectations | 40k+ EUR |
| Job categories | Performance Marketing Specialist, PPC Specialist, SEO Marketing Specialist |
| Skills | Performance Marketing, Paid Media, Google Ads, Campaign Optimization, User Acquisition, SEO, Google Analytics, GA4, Looker, A B Testing, Data Analysis, Reporting, Google Sheets, Meta Ads, Google Search |
| LinkedIn | https://linkedin.com/in/andrefelizol |

## About

```text
At GUERIN - CAR RENTAL SOLUTIONS & ENTERPRISE, I own paid media strategy across Google Search, Display, Performance Max, and Meta Ads. I develop a full-funnel media plan and build GA4 and Looker Studio dashboards to track website performance.

As a PPC Specialist Freelancer at ELEV8MEDIA, I managed campaigns for four clients in the U.S., overseeing more than $8K per month in ad spend. My campaign optimization drove a 47% average increase in conversions, while ad creation and copy testing improved average CTR by 40%.

At COGNIZANT, I conducted quality audits for the Google Ads CSA Project and coached agents, contributing to up to 20% improvement in performance indicators. My background also includes a Post Graduation in Traffic Acquisition and Management from IPAM.
```

## Experience

### Performance & SEO Marketing Specialist (current)

Guerin - Car Rental Solutions & Enterprise. Jul 2026 - Present

```text
Owns paid media strategy and execution across Google Search, Display, Performance Max, and Meta Ads, developing a full-funnel media plan with a ~€30K/month budget framework. Builds performance reports and dashboards in GA4 and Looker Studio to track website performance and translate raw data into actionable insights.
```

Skills: Google-Ads, Google-Analytics, Looker, Meta-Ads, Performance-Max, Search, Display, Full-funnel-strategy, Budget-Management, Reporting, Data-Analysis

### Quality Analyst - Google Ads CSA Project

[Cognizant](https://himalayas.app/companies/cognizant). Feb 2024 - May 2026

```text
Conducted structured performance audits across Google Ads campaigns, ensuring full alignment with internal quality criteria to maintain compliance and campaign integrity. Led targeted coaching sessions for agents, identifying performance gaps and implementing tailored feedback frameworks to drive up to 20% improvement in agent performance indicators, and delivered high-accuracy quality audits cont
```

Skills: Google-Ads, Quality-Audits, Compliance, Coaching, Performance-Improvement, Data-Analysis, Reporting

### PPC Specialist Freelancer

Elev8media. Apr 2025 - Sep 2025

```text
Managed end-to-end paid media campaigns for 4 clients (dentists, clinics, and health centers) across the U.S., overseeing $8K+/month in ad spend and optimizing full-funnel strategy and keyword targeting to drive a 47% average increase in conversions. Led personalized ad creation and copy testing, refining audience segmentation and messaging to achieve a 40% improvement in average CTR, and executed
```

Skills: Google-Ads, Campaign-Optimization, Keyword-Targeting, A-B-Testing, Ad-Copy-Testing, Audience-Segmentation, Budget-Management, CTR-Improvement, Cost-Per-Conversion

## Education

### IPAM

Post Graduation, Traffic Acquisition and Management. 2024 - 2025

```text
Post Graduation in Traffic Acquisition and Management from IPAM, from September 2024 to May 2025.
```

### EDIT - Disruptive Digital Education

Digital Marketing and Strategy, Digital Marketing and Strategy. 2023 - 2024

```text
Digital Marketing and Strategy program from EDIT - Disruptive Digital Education, from September 2023 to February 2024.
```

### University of Beira Interior

Bachelor Degree, Communication Sciences. 2009 - 2012

```text
Bachelor Degree in Communication Sciences from the University of Beira Interior, from September 2009 to June 2012.
```

## Tech stack

- Looker
- Google Analytics
- Google Sheets
- Google Ads
- Looker Studio

To contact André, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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