# Andrey Vyshinskiy

Andrey Vyshinskiy is a remote worker on Himalayas, Senior Marketing Automation Manager at ShipBob, based in United States.

Source: https://himalayas.app/@andreyvyshinskiy

```text
Marketing automation specialist at ShipBob managing HubSpot-Salesforce lifecycle operations and optimizing targeted email programs.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 150k+ USD |
| Job categories | Marketing Automation Manager, Lifecycle Marketing Manager, Marketing Operations Manager, Email Marketing Manager, Marketing Program Specialist, Demand Generation Specialist, Marketing Campaign Manager |
| Skills | Marketing Automation, Lifecycle Marketing, Marketing Operations, HubSpot, Salesforce Sales Cloud, Lead Scoring, Lead Routing, Audience Segmentation, Marketing Attribution, Campaign Reporting, CRM Management, Database Management, Systems Integrations, MarTech Implementation, Data Mapping |
| LinkedIn | https://linkedin.com/in/andreyvyshinskiy |

## About

```text
At ShipBob, I own HubSpot-Salesforce lifecycle operations across scoring, routing, attribution, segmentation, consent, and sales handoff. I analyze performance and routing data to identify gaps and optimization opportunities.

I manage audience segmentation and database-quality strategy, and oversee enrichment and verification processes using Clearbit, ZoomInfo, Clay, Store Leads, and Emailable. Through testing and audience optimization, I help maintain targeted email-program benchmarks of 40%+ open rates and 10%+ click-through rates.

Previously at LiveVox, I managed integrated B2B demand programs and implemented HubSpot-to-Salesforce campaign tracking. I helped scale monthly email volume from approximately 30,000 to 200,000 sends while improving open and click-through rates and reducing unsubscribes.
```

## Experience

### Senior Marketing Automation Manager (current)

ShipBob. Jul 2024 - Present

```text
Owns HubSpot-Salesforce lifecycle operations and leads audience segmentation and database-quality strategy. Analyzes routing, opportunity, campaign, and email-performance data to identify optimization opportunities.
```

Skills: HubSpot, Salesforce, Clearbit, ZoomInfo, Clay, Storeleads, Emailable, Data-Analysis, Audience-Segmentation, Lifecycle-Marketing, Marketing-Automation, Email-Marketing, Lead-Scoring, Lead-Routing, Attribution, Database-Management, Data-Enrichment, Data-Quality, Workflow-QA, Cross-Functional-Communication

### Marketing Automation Manager

ShipBob. Jul 2021 - Jul 2024

```text
Built and executed automation programs across demand generation, nurture, lifecycle, email, forms, webinars, events, and partner campaigns. Created workflows for lead scoring, routing, segmentation, campaign membership, follow-up, and audience management.
```

Skills: HubSpot, Salesforce, HTML, Email-Marketing, Marketing-Automation, Lead-Scoring, Lead-Routing, Segmentation, Campaign-Management, Workflow-QA, Integration, Cross-Functional-Collaboration

### Marketing Program Specialist

LiveVox. Apr 2018 - Jun 2021

```text
Managed integrated B2B demand programs across email, marketing automation, digital channels, CRM, and lead management. Scaled monthly email volume from approximately 30,000 to 200,000 sends and improved open rates by 8.5% and click-through rates by 5.5% while reducing unsubscribe rates by 7.5%.
```

Skills: HubSpot, Salesforce, Email-Marketing, Marketing-Automation, Segmentation, A-B-Testing, Multivariate-Testing, Data-Hygiene, Campaign-Tracking, Demand-Generation, Lead-Management

### Senior Demand Generation Specialist

Piazza Technologies. Jun 2017 - Mar 2018

```text
Drove enterprise demand generation through marketing automation, audience segmentation, and funnel-performance analysis.
```

Skills: Marketing-Automation, Audience-Segmentation, Funnel-Analysis, Demand-Generation

### Email Marketing Manager

[Scribd](https://himalayas.app/companies/scribd). Sep 2016 - Feb 2017

```text
Owned lifecycle email programs spanning acquisition, onboarding, engagement, and retention, with responsibility for segmentation, testing, QA, and deployment.
```

Skills: Email-Marketing, Lifecycle-Marketing, Segmentation, Testing, QA, Deployment

### Marketing Campaign Manager

[Lever](https://himalayas.app/companies/lever). Mar 2016 - Oct 2016

```text
Managed full-funnel HubSpot campaigns and nurture programs, aligning execution and reporting with Sales.
```

Skills: HubSpot, Campaign-Management, Nurture-Programs, Sales-Alignment, Reporting

### Email Marketing Specialist

Zenfolio. Sep 2015 - Feb 2016

```text
Owned lifecycle, promotional, and behavioral-trigger email execution from segmentation and QA through deployment, monitoring, and testing.
```

Skills: Email-Marketing, Lifecycle-Marketing, Segmentation, QA, Deployment, Monitoring, Testing

### Marketing Operations Specialist

Marketo. Apr 2015 - Jun 2015

```text
Built Marketo demand-generation programs across nurture, lead scoring, segmentation, Salesforce reporting, and database quality.
```

Skills: Marketo, Demand-Generation, Nurture, Lead-Scoring, Segmentation, Salesforce, Reporting, Data-Quality

### Demand Generation Marketing Programs Specialist

Webroot. Apr 2013 - Nov 2014

```text
Managed and optimized B2B email programs across segmentation, triggered campaigns, testing, reporting, and performance analysis.
```

Skills: Email-Marketing, Segmentation, Event-Triggered-Campaigns, Testing, Reporting, Performance-Analysis

### Marketing Coordinator

Kony Solutions. Jan 2012 - Apr 2013

```text
Supported the marketing foundation across campaign operations, CRM administration, lead generation, collateral, and events.
```

Skills: Campaign-Operations, CRM-Administration, Lead-Generation, Collateral, Events

## Education

### San Francisco State University

Bachelor of Science, Business - Marketing. 2008 - 2011

```text
Earned a Bachelor of Science in Business with a concentration in Marketing from San Francisco State University from 2008 to 2011.
```

## Tech stack

- Salesforce Sales Cloud
- HubSpot
- Eloqua
- Marketo
- Clearbit
- ZoomInfo
- Clay

To contact Andrey, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Shavon Knight](https://himalayas.app/@shavonknight): Manager, Customer Lifecycle & Product Engagement, Glidepath CX
- [Kaitlyn Nelson](https://himalayas.app/@kaitlynnelson): Senior Marketing Operations Manager, Expedia Group
- [Elizabeth Bonin](https://himalayas.app/@elizabethbonin): Founder, Marketing Operations, Cooper Street Marketing
- [anu adeboje](https://himalayas.app/@anuadeboje): Growth & Marketing Analyst, Usercentrics
- [Josh Hovde](https://himalayas.app/@joshhovde): Lead Generation Web Producer, All Star Directories
- [Emaan Elahi](https://himalayas.app/@emaanelahi): Marketing Manager, Move for Hunger
- [Elizabeth Ogundipe](https://himalayas.app/@elizabethogundipe): Freelance Email Marketing & CRM Specialist, Multiple Clients
- [Veena User](https://himalayas.app/@veenauser1): Sr. Email Automation Marketing Analyst, LendingClub
- [David Dias](https://himalayas.app/@daviddias10): Email Marketing Manager, Magid
- [Kevin Ko](https://himalayas.app/@kevinko1): Marketing Operations Manager, Digital Asset