# Andrew Balerdi

Andrew Balerdi is a remote worker on Himalayas, Head of Technology at VetStream Ltd, based in United Kingdom.

Source: https://himalayas.app/@andrewbalerdi

```text
Head of Technology at VetStream Ltd, launched Vetlexicon+AI to over 1,000 users and built its customer-management API.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United Kingdom |
| Authorized to work in | United Kingdom |
| Salary expectations | 85k+ GBP |
| Job categories | AI Enablement Specialist |
| Skills | AI Enablement, AI Strategy, AI Adoption, AI Product Delivery, Responsible AI Governance, RAG, AI Evaluation, AI Training, Training program development, Product Management, Product Roadmapping, API Integration, API Development, Automation Workflow Design, Digital Transformation |
| LinkedIn | https://linkedin.com/in/balerdi |

## About

```text
At VetStream Ltd, I led AI integration and built digital tools for veterinary professionals. I launched Vetlexicon+AI from beta, coordinating a developer and seven clinical reviewers; it reached over 1,000 users and 80 paying users within the first weeks.

I jointly designed the AI RAG architecture and built the ecommerce and customer-management API from scratch. I also trained colleagues to use AI for data processing, content generation and document analysis, and created learning pathways for Claude.
```

## Experience

### Head of Technology

VetStream Ltd. Sep 2024 - Sep 2026

```text
Led AI integration and digital product development for veterinary professionals, including launching Vetlexicon+AI and building ecommerce and customer-management APIs.
```

Skills: AI-Adoption, AI-Strategy, Product-Management, API-Integration, MongoDB, Pinecone, Render, Python, WordPress, Stripe, Frontegg, GoHighLevel, HubSpot, Vercel, Agile, Training, Workshop-Design

### Growth Director

Reflect Digital. Oct 2023 - Apr 2024

```text
Drove business growth through strategic vision, storytelling, and workshops, winning major client pitches and delivering insight workshops for RSPCA and Christian Aid.
```

Skills: Digital-Transformation, Workshop-Delivery, Content-Strategy, Brand-storytelling, Client-Pitches, Email-Marketing, Social-Media-Strategy

### Marketing Manager

Schwa. Aug 2022 - Aug 2023

```text
Enhanced digital visibility and engagement through strategic content initiatives, growing LinkedIn following and improving website visibility.
```

Skills: Content-Strategy, SEO, Email-Marketing, LinkedIn-Growth, Data-Driven-Marketing, Conference-Management, Sales-Support

### Head of Marketing and E-Commerce

GMPriority Pharma. Jul 2021 - Aug 2022

```text
Built and scaled digital marketing and e-commerce functions, rebranding lipolife.co.uk and growing revenue from £0 to £20k monthly.
```

Skills: Ecommerce, Rebranding, SEO, Email-Marketing, Automation, Budgeting, Team-Management, Reporting

### CEO / Founder

The Good Marketing Co.. Jun 2017 - Jul 2021

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Built and led a brand marketing agency focused on health and wellbeing sectors, generating £12M+ for clients and winning Transform Awards.
```

Skills: Brand-Strategy, Digital-Marketing, Client-Management, Campaign-Management, Healthcare-Marketing, Team-Leadership

### Head of Marketing

Duofertility. Aug 2016 - May 2017

```text
Designed and executed brand marketing strategies, supervised rebranding, and increased subscriptions through digital initiatives and team development.
```

Skills: Brand-Marketing, Rebranding, CRM, Marketing-Automation, team-training, Budget-Management, Digital-Strategy, Affiliate-Marketing

### Head of Digital and Brand Strategy

PROCO. Sep 2014 - Aug 2016

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Managed digital and brand strategy, leading teams in delivering marketing projects and implementing agile development processes.
```

Skills: Digital-Strategy, Brand-Strategy, Team-Management, Agile, Jira, Basecamp, Multi-channel-Campaigns, Market-Research

### Head of Development & Client Strategy

21:12 Communications. Aug 2013 - Sep 2014

```text
Led development and client strategy, overseeing digital campaigns and team performance.
```

Skills: Team-Leadership, Digital-Campaigns, Client-Strategy, Banner-Ads, Campaign-Management

## Education

### Digital Marketing Institute

Professional Diploma, Digital Marketing. 2017 - 2017

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Professional Diploma in Digital Marketing.
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### Udemy

Course Completion, Web Design. 2016 - 2016

```text
Complete Web Design course.
```

### Silicon Valley Digital Marketing

Certification, Social Media Marketing. 2015 - 2015

```text
Social Media Marketing certification.
```

### Chartered Institute of Marketing (CIM)

Intermediate Certificate, Copywriting. 2012 - 2012

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Intermediate Copywriting Skills for Business & Websites.
```

### De Montfort University

Bachelor of Arts (Hons), English with Theatre Studies. Grade: 2:1

```text
Bachelor of Arts (Hons) in English with Theatre Studies, achieved a 2:1 classification.
```

### Google

Google Partner Certification, SEO & Analytics

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SEO & Analytics Google Partner certification.
```

## Tech stack

- MongoDB
- Google Analytics
- Slack
- Jira
- Python
- HubSpot
- Stripe
- Basecamp
- WordPress
- Vercel
- Frontegg
- Render
- Pinecone
- Retrieval-Augmented Generation (RAG)

To contact Andrew, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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