# Andres Acevedo Andres Acevedo is a remote worker on Himalayas, Marketing & GTM Lead at Houston, based in Colombia. Source: https://himalayas.app/@andresacevedo1 ```text Marketing & GTM Lead at HOUSTON, taking an AI agent workspace from launch to 5,000+ users across 50 countries. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Colombia | | Authorized to work in | Colombia | | Salary expectations | 60k+ USD | | Job categories | Product Marketing Manager, Product Marketing Manager, Growth Marketing Manager | | Skills | Go To Market Strategy, Product Marketing, Growth Marketing, Product Launch, Market Entry Strategy, Positioning And Messaging, Pricing And Packaging, Go To Market Partner, Demand Generation, Pipeline Growth, Sales Enablement, Ideal Customer Profile (ICP), Market Segmentation, Product Adoption, Customer Research | | LinkedIn | https://linkedin.com/in/andresacevedor | ## What I'm looking for ```text I'm helping AI and B2B SaaS companies navigate market entry, product launches, and major GTM inflection points. ``` ## About ```text At HOUSTON, I defined the company's first market positioning and GTM thesis, helping take its AI agent workspace from 0 to 5,000+ users across 50 countries in 3 months. I also launched its first partner program and worked directly with the CEO and CTO on ICP, pricing, and sales pipeline strategy. At YALO, I owned global GTM for two 0-to-1 AI products across Latam and other international markets, contributing to $10M+ in ARR pipeline and 120+ qualified enterprise opportunities. Earlier, I built ATOM's product marketing and full-funnel GTM system, reducing CAC by 23% through a partner-led motion. ``` ## Experience ### Marketing & GTM Lead (current) Houston. May 2026 - Present ```text Defined the company's first market positioning and GTM thesis, growing the product from 0 to 5,000+ users across 50 countries in 3 months and building a 900+ company waitlist. Designed and launched the company's first partner program, leading ICP, pricing, and sales pipeline strategy. ``` Skills: GTM-Strategy, Market-Positioning, Growth-Strategy, Partner-Programs, ICP, Pricing, Sales-Pipeline, Influencer-Strategy, Events, Webinars ### Product Marketing Manager Yalo. Jan 2025 - Jul 2026 ```text Owned global GTM end-to-end for two 0-to-1 AI products across Latam and international markets, including ICP, positioning, messaging, pricing, launch, and distribution. Trained and enabled an 8-person sales team and contributed to $10M+ in ARR pipeline and 120+ qualified enterprise opportunities. ``` Skills: Product-Marketing, GTM-Strategy, ICP, Positioning, Messaging, Pricing, Launch, Paid-Media, LinkedIn, Google, PR, Events, SEO, GEO, Sales-Enablement, Role-Play-Sessions, Research ### Product Marketing Manager Atom. Jan 2024 - Jan 2025 ```text Built the product marketing and full-funnel GTM system from the ground up, leading a 5-person team and contributing to $6M in ARR pipeline and 1,800+ mid-market qualified opportunities. Reduced CAC by 23% through a partner-led motion with 13 HubSpot Elite partners and managed Meta and HubSpot partnerships. ``` Skills: Product-Marketing, GTM-Strategy, Funnel, Team-Leadership, Partner-Led-Motion, HubSpot, Meta, Partnerships, Webinars, Events, Public-Speaking ### Growth Marketing Manager Treinta. Jan 2022 - Jan 2023 ```text Led a 10-person marketing team, scaling acquisition to 1.7M+ app downloads through paid media, content, influencers, and TV creative. Led the GTM launch of the company's first hardware product, a POS card reader, selling 2,000+ units in the first 3 months. ``` Skills: Growth-Marketing, Team-Leadership, Paid-Media, Content, Influencer, TV-Commercial-Creative, Product-Launch, GTM, POS, Hardware ### Product Marketing Manager Vozy. Jan 2021 - Jan 2022 ```text Repositioned the company for enterprise Voice AI, leading a full rebrand and launching Voice Biometrics and Speech Analytics with new messaging, GTM strategy, and sales enablement. Drove paid-media lead generation across telecom and financial services. ``` Skills: Product-Marketing, Rebranding, Voice-AI, Voice-Biometrics, Speech-Analytics, GTM-Strategy, Sales-Enablement, Paid-Media, Lead-Generation ### Marketing Specialist L'Oréal Paris. Jan 2020 - Dec 2020 ```text Led the national Garnier launch across TV, digital, creators, and e-commerce. ``` Skills: Marketing, Product-Launch, TV, Digital, Content-Creator, Ecommerce ### Senior Account Manager [Publicis Groupe](https://himalayas.app/companies/publicis-groupe). Jan 2019 - Dec 2019 ```text Led national launch campaign contributing to 12% sell-out growth. ``` Skills: Account-Management, Campaign-Management, Launch, Sell-Out-Growth ## Education ### Maastricht University Bachelor's Degree, International Business and Strategic Marketing ```text Studied International Business and Strategic Marketing. ``` ### Meta Meta Certified Business Strategy, Business Strategy ```text Earned the Meta Certified Business Strategy certification. ``` ### CXL CXL B2B Growth, B2B Growth ```text Completed the CXL B2B Growth certification. ``` ### CXL CXL Product Marketing Mini Degree, Product Marketing ```text Completed the CXL Product Marketing Mini Degree. ``` ### Universidad de los Andes Bachelor's Degree, Business Administration ```text Pursued a degree in Business Administration with a minor in Social Psychology. ``` ## Tech stack - HubSpot To contact Andres, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Cristian Isaza Martelo](https://himalayas.app/@cristianisazamartelo): B2B Growth & Partnerships Manager, Finzo Group - [Maria Clara Rodríguez Silva](https://himalayas.app/@mariaclararodrguezsi): Marketing and Communications Coordinator, Bionexo - [Andres Pintor](https://himalayas.app/@andrespintor): Founder & Creative Strategist, E Commerce Stores - [Laura Carolina Rojas Rubiano](https://himalayas.app/@laurarojas): Marketing Manager, Material Hub - [Christian Rueda](https://himalayas.app/@christianrueda): Head of Marketing (LATAM/US), iData S.A.S. - [Paola Florez](https://himalayas.app/@paolaflorez06): Marketing & Growth Manager, Bloomsters Creative House - [valentina gomez](https://himalayas.app/@valentinagomezb8): Strategy & Business Growth Lead, La Independencia - [Felipe Bonnet](https://himalayas.app/@felipebonnet): Growth Strategy & Brand Manager, Lulo Bank - [Marcela Areiza Jaramillo](https://himalayas.app/@marcelaareizajaramil): Product Marketing Specialist, FormPiper - [Maria Alejandra Morales Botero](https://himalayas.app/@mariaalejandramorale): Growth Specialist, Product GTM 0 to 1, Prey