# Andre Kitamura Andre Kitamura is a remote worker on Himalayas, Consultor de Marketing | Marketing Estratégico e Lançamentos at BASF, based in Brazil. Source: https://himalayas.app/@andrekitamura ```text Product Marketing Manager at BASF, shaping Latin American launches with market-specific positioning and value propositions. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Brazil | | Authorized to work in | Brazil | | Salary expectations | 20k+ BRL | | Job categories | Product Marketing Manager, Marketing Manager | | Skills | Product Marketing, Product Positioning, Value Proposition Development, Go To Market Strategy, Product Launch, Market Intelligence, Competitive Analysis, Customer Insights, Market Research, Marketing Strategy, Agribusiness, Portfolio Strategy, Customer Success, Customer Retention, Upselling | | LinkedIn | https://linkedin.com/in/andrekitamura | ## What I'm looking for ```text I’m interested in Product Marketing Management opportunities involving Go-to-Market strategy, product positioning, launch management, market intelligence, and collaboration between global and regional teams. ``` ## About ```text At BASF, I worked on strategic product marketing and launches for the HF portfolio in Latin America, connecting global direction with local market needs. I developed positioning, differentiation, and value propositions for priority products. I translated Go-to-Market strategies for Brazil, Mexico, Argentina, and other regional markets, and helped create a centralized launch information base to make country-level adaptation more agile. At Hubify - Marketing Digital de Performance, I led a Customer Success squad of more than 12 professionals. We reduced churn by more than 80% and increased the value managed by the squad by 20% through customer journey, upsell, and cross-sell strategies. My work has also included market and consumer insights in Australia at koji, performance marketing at Camino.Marketing, and digital trade marketing at Acer do Brasil. I’m interested in Product Marketing Management opportunities involving Go-to-Market strategy, product positioning, launches, market intelligence, and collaboration between global and regional teams. ``` ## Experience ### Consultor de Marketing | Marketing Estratégico e Lançamentos [BASF](https://himalayas.app/companies/basf). Jan 2022 - Sep 2026 ```text Atuação no time de Marketing Estratégico Regional, com foco em Product Marketing e lançamentos estratégicos do portfólio de Hortifrúti (HF) na América Latina. Responsável por posicionamento, diferenciação e construção de propostas de valor para produtos prioritários do pipeline futuro, conectando estratégia global às necessidades dos mercados locais. Principais responsabilidades e projetos: *Dese ``` ### Regional Strategic Marketing [BASF](https://himalayas.app/companies/basf). Jan 2022 - Sep 2026 ```text * Development and execution of long-term marketing strategies for the HF portfolio in Latin America, focusing on expansion, differentiation, and growth. * Acting as a liaison between global and regional teams, translating strategic guidelines into plans adapted to the realities of markets such as Brazil, Mexico, Argentina, and other LATAM countries. * Mapping market trends and rural producer behav ``` ### Líder de Squad | Customer Success Hubify - Marketing Digital de Performance. Jan 2021 - Jan 2022 ```text Liderança de squad multidisciplinar com mais de 12 profissionais, responsável pela operação de Customer Success e pela integração com Marketing e Vendas. Atuação com foco em retenção, expansão da base de clientes, eficiência operacional e geração de valor. Principais responsabilidades: * Liderança e desenvolvimento de um squad com mais de 12 profissionais, com gestão de prioridades, acompanhament ``` ### Squad Leader - Customer Success Hubify - Marketing Digital de Performance. Jan 2021 - Jan 2022 ```text * Structuring integrated processes across CS, Marketing, and Sales, ensuring consistency in the customer journey and contributing to increased LTV and reducing churn. * Developing onboarding and adoption strategies focused on accelerating time-to-value and increasing engagement in the first cycles. * Generating actionable insights from usage behavior data, used to guide marketing campaigns, segmen ``` ### Head de Performance Camino.Marketing. Oct 2020 - Jul 2021 ```text Liderança da área de Performance, com foco em aquisição, conversão e crescimento orientado por dados. Responsável pela estratégia de mídia, estruturação de funil completo, análise de rentabilidade e identificação de oportunidades de escala para diferentes clientes e modelos de negócio. Principais responsabilidades: * Liderança de estratégias de mídia em Google, Meta e LinkedIn, com foco em aquisi ``` ### Head of Performance Camino.Marketing. Oct 2020 - Jul 2021 ```text * Leadership of multidisciplinary paid media teams (Google Ads, Meta, LinkedIn), focusing on ROAS, CAC, LTV, and qualified opportunity generation. * Definition of acquisition, nurturing, and conversion strategies, applying A/B testing, funnel analysis, and data-driven optimizations. * Implementation of performance-oriented methodologies (such as OKRs, sprint reviews, and growth loops), ensuring gr ``` ### Digital Trade Marketing|Customer Relationship Management - Action Acer do Brasil. Sep 2019 - Dec 2019 ```text Atuação em Digital Trade Marketing e CRM, com foco em campanhas de sell-out, lançamentos de produtos, ativação de canais digitais e gestão de parceiros varejistas. * Liderança das ações de Black Friday, com campanhas co-branded e ativações junto a grandes varejistas, impulsionando conversão e performance em canais digitais e físicos. * Estruturação da estratégia digital da Brasil Game Show (BGS), ``` ### Marketing Analyst koji. Nov 2016 - Aug 2017 ```text * Leading market research focused on consumer behavior, channel dynamics, and emerging opportunities in the consumer goods segment. * Continuously monitoring market trends, innovation, seasonality, and changes in shopper profiles, generating insights for adapting portfolios and campaigns. * Delivering deliverables focused on demand elasticity, consumer clusters, and occasion-based marketing trends ``` ### Analísta de Marketing koji. Nov 2016 - Aug 2017 ```text Atuação em Marketing e Inteligência de Mercado, com foco em análise de comportamento do consumidor, avaliação de canais e identificação de oportunidades de crescimento no mercado australiano. * Condução de estudos de mercado e análises de comportamento do consumidor, identificando oportunidades para portfólio, canais de venda e categorias de produtos. * Desenvolvimento de análises de elasticidade ``` ### Project Coordinator Agência Conversion. Sep 2015 - Dec 2015 ```text * Leadership and coordination of digital and SEO projects, ensuring alignment between strategy, deadlines, and quality of deliveries for medium and large clients. * Management of schedules, resources, and multidisciplinary teams, ensuring efficient execution within the defined scope. * Direct interface with clients, conducting alignment meetings, monitoring performance, and presenting results. * M ``` ### Project Analyst Agência Conversion. Aug 2015 - Sep 2015 ```text * Support in the management of digital and SEO projects, monitoring schedules, demands, and deliverables with internal teams and clients. * Monitoring tasks, deadlines, and performance indicators to ensure alignment with strategic objectives. * Interfacing between internal departments (content, media, development, and design), facilitating communication and problem-solving. * Support in preparing ``` ### Functional Controller The Dow Chemical Company. Dec 2012 - Jul 2014 ```text * Leadership in the planning, management, and monitoring of the Marketing and Sales budget, ensuring efficient resource allocation and alignment with the company's strategic goals. * Preparation of forecasts and variance analyses (actual vs. budget), anticipating risks and proposing corrective actions. * Development of management reports and dashboards to monitor KPIs, providing financial and comm ``` ### Marketing Intern The Dow Chemical Company. Dec 2010 - Dec 2012 ```text * Support in the creation and execution of internal communication initiatives, developing content and materials for corporate campaigns. * Support in organizing events and brand activations, ensuring alignment with visual identity and global guidelines. * Collaboration in updating internal communication channels and intranet, ensuring efficient information distribution. * Participation in the prod ``` ### Marketing Intern [HSBC](https://himalayas.app/companies/hsbc). Jul 2009 - Oct 2010 ```text * Support in executing promotional campaigns and incentive initiatives aimed at sales channels and the sales team. * Support in the development and distribution of point-of-sale (POS) materials, ensuring the standardization of brand communication. * Assistance in organizing events and commercial activations, ensuring alignment with marketing and sales strategies. * Monitoring performance indicator ``` ## Education ### MBA USP/Esalq Executive MBA, Agronomy and Crop Science. 2022 - 2024 ### Hashtag Treinamentos Power BI Impressionador ```text Oct 2022 ``` ### IAB Brasil Certificação Digital Fundamentals IAB Brasil ```text May 2021 · Expired May 2023 ``` ### ILSC Education Group Diploma of Marketing ```text 2017 · Expired 2017 ``` ### ILSC Education Group Certificate IV in International Trade ```text 2016 · Expired 2016 ``` ### Fundação Getulio Vargas Master of Business Administration (M.B.A.), Marketing. 2014 - 2016 ### Universidade Anhembi Morumbi Bachelor of Business Administration (B.B.A.). 2010 - 2012 ### ELS Language Centers General English ```text 2006 · Expired 2006 ``` ## Tech stack - Google Ads - LinkedIn Ads - Power BI To contact Andre, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Marina Pagliari](https://himalayas.app/@marinapagliari): Product Marketing Manager, Instituto Singular - [Raquel Campos](https://himalayas.app/@raquelcampos): Trade Marketing Analyst, Arco Educação - [Isabela Lima](https://himalayas.app/@isabelalima): Senior Product Marketing Manager, Bizzy - [Alice Maria de Andrade Capella](https://himalayas.app/@alicemariadeandradec): Marketing Manager and Leader, Samsung Electronics - [Evelyn Fernandes de O Gomes](https://himalayas.app/@evelynfernandesdeogo): Product Marketing Lead Brasil, Lemon - [Cibele Marques de Souza](https://himalayas.app/@cibelemarquesdesouza): Associate Director, Marketing & Sales, Nivele Marketplace - [Anirudha Jahangir](https://himalayas.app/@anirudhajahangir): Marketing Consultant, Self Employed - [Icaro Nakata](https://himalayas.app/@icaronakata): Senior Marketing Project Manager, Grupo DL - [Thiago Ferreira Moraes](https://himalayas.app/@thiagoferreiramoraes): Senior Marketing Consultant, LORINZ - [Eduardo Staudt](https://himalayas.app/@eduardostaudt): Consultor Executivo de Estratégia de Marketing, A Casa Mundo Tecnologia e Eventos