# Andrea Espinal

Andrea Espinal is a remote worker on Himalayas, Senior UX/UI Design Lead at GETD - Global Exchange Tecnologías Digitales, based in Spain.

Source: https://himalayas.app/@andreaespinal

```text
Senior UX/UI Design Lead at GETD, scaling fintech across 30+ countries and multiplying ecommerce conversion by 8.7.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Spain |
| Authorized to work in | Spain |
| Salary expectations | 50k+ EUR |
| Job categories | Product Designer |
| Skills | UX UI Design, Product Design, Fintech, Conversational AI, Design Systems, Conversion Rate Optimization, Product Strategy, UX Research, Data driven design, Customer Experience Design, Digital Strategy, Digital Marketing, Marketing Strategy, Advertising, Account Management |
| LinkedIn | https://linkedin.com/in/andrea-espinal-arcila |

## What I'm looking for

```text
I’m looking to join a product team where I can bring design and business together.
```

## About

```text
At GETD - Global Exchange Tecnologías Digitales, I lead UX/UI strategy and design for a B2C fintech platform operating in more than 30 countries. I redesigned Spain’s ecommerce experience and created a design system and purchase journeys designed to scale across the company.

In 2024, conversion multiplied by 8.7 and organic users grew by 380%. I also redesigned key transaction processes as total transaction volume grew by 117%, and contributed to 89% year-over-year revenue growth through ongoing UX and conversion improvements.

I designed and implemented an AI conversational agent on WhatsApp that handled 2,883 conversations in 2025, resolving 76% automatically and reducing the customer support team’s workload. My work brings together UX/UI, business strategy, and conversational AI.

At Grupo Ecotisa, I joined as a graphic and UX/UI designer and grew into leading the Marketing and Design department. Earlier, as an Account Executive at Publicis One / Leo Burnett / Saatchi & Saatchi, I worked on campaigns including The Man of the Match for Special Olympics Colombia, recognized with a Bronze Sol at El Sol 2017.
```

## Experience

### Senior UX/UI Design Lead (current)

GETD - Global Exchange Tecnologías Digitales. Jul 2022 - Present

```text
Responsable end-to-end de la estrategia y el diseño UX/UI de una plataforma fintech B2C presente en más de 30 países, desde la investigación hasta la implementación.

· Rediseñé el ecommerce de España y construí un design system, con journeys y flujos de compra concebidos como modelo escalable para los más de 30 países donde opera la compañía. En 2024, la conversión se multiplicó por 8,7 (+766%) y
```

### Graphic & UX/UI Designer → Head of Marketing & Design

Grupo Ecotisa. Jul 2017 - Feb 2022

```text
Me incorporé como diseñadora gráfica y UX/UI y evolucioné hasta asumir la dirección integral del departamento de Marketing y Diseño.

· Diseñé y lancé desde cero productos digitales, webs y sistemas de marca para distintas líneas de negocio, como el rebranding de Winkle (filamento para impresión 3D). · Definí y ejecuté la estrategia digital, de branding, UX/UI y comunicación, alineando objetivos d
```

### Account Executive

Publicis One / Leo Burnett / Saatchi & Saatchi. Dec 2012 - Jun 2017

```text
· Gestioné cuentas y proyectos para marcas como Kellogg's, Banco Davivienda, Banco Falabella, Codensa, Prismacolor y Special Olympics, en distintas agencias del grupo y sectores.
· Formé parte del equipo de "The Man of the Match" para Special Olympics Colombia, una campaña digital que pedía a FIFA y EA Sports incluir jugadores con discapacidad intelectual en sus videojuegos. Premiada con un Sol de
```

## Education

### San Mateo Apóstol

### Google

Aspectos básicos del diseño de la experiencia del usuario

```text
Nov 2023
```

### LinkedIn

Diseño de interfaz (UI) esencial

```text
Jun 2022
```

### LinkedIn

Design Thinking: Herramientas y técnicas (presenciales y en teletrabajo)

```text
Jun 2022
```

### LinkedIn

Experiencia de usuario (UX) esencial

```text
Jun 2022
```

### Universidad de Alcalá

Posgrado en coaching ejecutivo, equipos y PNL, Coaching. 2019 - 2020

### Universidad de la Felicidad

Máster en coaching e inteligencia emocional. 2018 - 2019

### Universidad Pontificia de Salamanca

Master's degree, Master en diseño gráfico e interfaces para nuevos dispositivos. 2017 - 2018

### Fundación Universidad de Bogotá 'JorgeTadeo Lozano'

Publicista, Content Marketing. 2009 - 2014

### LinkedIn

Agile Marketing

```text
May 2022
```

### LinkedIn

Design Thinking: Experiencia del cliente

```text
May 2022
```

## Tech stack

- Google Tag Manager
- Mailchimp
- Dropbox
- Google Analytics
- Adobe Analytics
- Figma
- Adobe Photoshop
- Adobe XD
- Zeplin
- Sketch
- Adobe InDesign
- Slack
- Microsoft Teams
- Jira
- Storybook
- HTML5
- CSS 3
- Framer
- iOS
- Google Workspace
- Microsoft Office 365
- Confluence
- Trello
- Asana
- Notion
- WordPress
- Microsoft Excel
- Miro
- Twilio
- Typeform
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- Canva
- Microsoft Power BI
- Hotjar
- Vimeo
- Yoast
- ChatGPT
- Microsoft Word
- Claude

To contact Andrea, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Michelina Grasso](https://himalayas.app/@michelinagrasso): UX/UI Designer, Pop Up Comunicazione
- [antonia Evtimova](https://himalayas.app/@antoniaevtimova): Senior Product Designer, Flat 101
- [Viviane Drummond](https://himalayas.app/@vivianedrummond): UX/UI & Graphic Designer, Actfly Martech
- [Fernando Gimenez](https://himalayas.app/@fernandogimenez): Principal Product Designer, Civitatis
- [Jesica Sanchez](https://himalayas.app/@jesicasanchez1): UX Designer, Ocado Technology
- [Veronica Aguilar](https://himalayas.app/@veronicaaguilar): Senior Product Designer, O2O MO2O /Digital Business & Transformation
- [Marta User](https://himalayas.app/@martauser6): Lead of UX Centre of Excellence, Banco Santander Spain
- [Ernesto Zuazo](https://himalayas.app/@ernestozuazo): Visual & Graphic Design Senior Analyst, Accenture
- [Ariana López del Amo](https://himalayas.app/@arianalpezdelamo): Diseñadora UX/UI freelance, The Cocktail
- [Rocio Ruiz](https://himalayas.app/@rocioruiz): Product Designer, ScrapAd