# Andrea C

Andrea C is a remote worker on Himalayas, Marketing & Strategy Manager, Esports & Gaming at TELUS, based in Canada.

Source: https://himalayas.app/@andreac2

```text
Strategic brand marketer at TELUS, driving esports and gaming growth through partnerships and integrated omni-channel campaigns.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Canada |
| Authorized to work in | Canada |
| Salary expectations | 115k+ CAD |
| Job categories | Strategic Brand Marketing, Marketing Manager, Retail Marketing Manager, Marketing Strategy Manager, Product Marketing Manager |
| Skills | Brand Management, Omni Channel Marketing, Retail Marketing, Integrated Marketing Campaigns, Partnership Management, Co Marketing, Sponsorship Management, Marketing Strategy, Community Marketing, Go To Market Strategy, Digital Marketing, Social Media Marketing, Influencer Marketing, Budget Planning, Budget Optimization |
| LinkedIn | https://linkedin.com/in/andrealcandela |

## About

```text
At TELUS, I develop community marketing strategies to grow engagement among gaming audiences. I manage planning and budgets across digital, social, influencer, communications, and creative work for esports initiatives.

I’ve managed partnerships and co-marketing with brands including Xbox, Samsung, Logitech, Ubisoft, EA, Epic, and Riot. I work across agencies and go-to-market teams to integrate gaming strategies across digital and retail channels.

At LG ELECTRONICS CANADA, I led integrated brand campaigns across four business units and more than 20 product launches. In Y22, IT marketing budgets of $30M+ supported $600M+ in revenue, and LG’s gaming monitor retail market share improved by 7%.

Earlier, I led seasonal retail marketing at ZANE ACCESSORIES, increasing sales by 15%, and managed the US market launch strategy for FROOZER. At STRATEGIC MEDIA OUTDOOR, I helped increase out-of-home wall media inventory across the Greater Toronto Area by 30%.
```

## Experience

### Marketing & Strategy Manager, Esports & Gaming (current)

[TELUS](https://himalayas.app/companies/telus). Jun 2022 - Present

```text
Develops community marketing strategies to drive growth and engagement among gaming target audiences. Manages budget and planning across communications, digital, social media, influencer and creative development for esports initiatives.
```

Skills: Community-Marketing, Budget-Management, Digital-Marketing, Social-Media, Influencer-Marketing, Creative-Development, Partnership-Management, eSports, Gaming

### Senior Brand Manager

[LG Electronics Canada](https://himalayas.app/companies/lg-electronics). Mar 2018 - Feb 2022

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Managed and executed retail merchandising strategy across 10+ physical and online retail channels. Led integrated brand marketing campaigns across 4 business units and 20+ product launches in mobility and IT categories. Managed budgets of up to $60M.
```

### Retail Marketing Manager

Zane Accessories. Nov 2016 - Apr 2018

```text
Led seasonal retail marketing and merchandising strategy increasing sales by 15%. Developed and maintained content and social media strategies in alignment with promotions.
```

Skills: Retail-Marketing, Merchandising, Content-Strategy, Social-Media, Event-Planning, PR-Coordination

### Marketing & Product Manager

Froozer. Mar 2014 - Oct 2016

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Managed and executed the go-to-market strategy for the US market launch. Developed launching digital and content marketing plans in alignment with sales goals.
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Skills: Go-To-Market-Strategy, Digital-Marketing, Content-Marketing, Agency-Management, Retail-Launch, Supply-Chain

### Marketing & Business Development Manager

Strategic Media Outdoor. Jun 2006 - Mar 2014

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Collaborated with VP Marketing to develop B2B strategies for property outreach. Executed a B2B sister-agency pilot program to launch retail media across Canadian retail channels.
```

Skills: B2B-Marketing, Business-Development, Partner-presentations, Sales-Data-Analysis, Retail-Insights, Media-Sales, Negotiation, Inventory-Management

## Education

### Harvard Business School Online

Disruptive Strategy, Business Strategy

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Completed the Disruptive Strategy program in 2021.
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### George Brown College

Social Media Strategy, Social Media

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Completed the Social Media Strategy program in 2016.
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### OCAD University

Bachelor of Design, Advertising

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Earned a Bachelor of Design with a major in Advertising in 2009.
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## Tech stack

- Google Analytics

To contact Andrea, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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