# Ananya choudhary

Ananya choudhary is a remote worker on Himalayas, Product Manager at TMRW, Aditya Birla Fashion and Retail Ltd., based in India.

Source: https://himalayas.app/@ananyachoudhary1

```text
I build AI-powered ecommerce products that improve conversion, retention, and customer experience.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 3001k+ INR |
| Job categories | Product Manager, Growth Product Manager, Product Analyst |
| Skills | Agentic AI, LLM Backed Products, Prompt Design, 0 1 Product Development, Product Strategy, Roadmapping, A B Testing, Root Cause Analysis, PRD Writing, Growth Strategy, Retention Strategy, User Stories, Feature Prioritization, GTM Strategy, CX Analytics, SQL, Python, BigQuery, Databricks, GA4, Firebase Analytics, Jira, Figma, N8n, Claude, Office 365, Gemini, Shopify, CleverTap, Mo Engage, Typesense, NLP, Product Development, Funnel Optimization |

## What I'm looking for

```text
I'm looking to build and scale customer-facing, AI-powered products where I can own strategy, experimentation, growth, retention, and measurable ecommerce outcomes.
```

## About

```text
At TMRW, Aditya Birla Fashion and Retail, I own the CX and retention charter across eight D2C brands, shaping product strategy for Nobero, Bewakoof, and NautiNati.

I built an in-house Agentic AI CX chatbot across six core use cases, replacing six vendors at 15× lower cost while reaching 70% CSAT and 65% automation. I also architected self-serve CX across app and WhatsApp, reducing customer-experience queries by 40%.

I've launched growth products that move commerce metrics: Nobero’s app delivered 3× higher conversion and 10% higher AOV than web, while Shop the Look generated a 9.6× lift in look orders. My work spans app adoption, deals, recommendations, delivery, search, CRM, and retention.

I bring hands-on product development, experimentation, and analytics to 0→1 and optimization work, using SQL, Python, BigQuery, GA4/Firebase Analytics, and tools including Typesense, MoEngage, CleverTap, Figma, and Jira.
```

## Experience

### Product Manager (current)

TMRW, Aditya Birla Fashion and Retail Ltd.. Jul 2025 - Present

```text
Owns CX and retention charter across 8 D2C brands, driving product strategy for Nobero, Bewakoof, and NautiNati. Built an in-house Agentic AI CX chatbot and launched app-exclusive deals platform, achieving significant cost savings and engagement lifts.
```

Skills: Product-Strategy, CX, Retention, Agentic-AI, LLM, Analytics, A-B-Testing, Roadmapping, Stakeholder-Management

### Associate Product Manager

TMRW, Aditya Birla Fashion and Retail Ltd.. Nov 2024 - Jul 2025

```text
Led end-to-end product development across Bewakoof, Nobero, and NN, delivering 25+ high-impact features. Launched the Nobero App and orchestrated fast delivery on Bewakoof, driving significant conversion and revenue improvements.
```

Skills: Product-Development, AI-Search, Typesense, Mo-Engage, CRM, NPS, A-B-Testing, SQL, Python, BigQuery, Databricks, GA4, Firebase-Analytics, Jira, Figma, N8n, Claude, Gemini, Shopify, CleverTap

### Product Manager Intern

TMRW, Aditya Birla Fashion and Retail Ltd.. Jul 2024 - Nov 2024

```text
Optimized Bewakoof's product details page and experimented with cart recommendations on Nobero, increasing conversion rates. Conducted A/B testing and root cause analysis to uncover actionable insights.
```

Skills: A-B-Testing, Root-Cause-Analysis, Product-Optimization, SQL, Python, BigQuery, Databricks, GA4, Firebase-Analytics, Jira, Figma, N8n, Claude, Gemini, Shopify, CleverTap, Mo-Engage

### Product and Growth Manager Intern

Zevi. Jun 2023 - Aug 2023

```text
Revamped product card layout and redesigned search widget to improve usability. Diagnosed search issues and developed solution decks, accelerating user acquisition by 20%.
```

Skills: Product-Management, Growth-Strategy, User-Research, A-B-Testing, SQL, Python, BigQuery, Databricks, GA4, Firebase-Analytics, Jira, Figma, N8n, Claude, Gemini, Shopify, CleverTap, Mo-Engage

## Education

### Indian Institute of Technology Roorkee

Bachelor of Technology, Metallurgical and Materials Engineering

```text
Pursued a Bachelor of Technology in Metallurgical and Materials Engineering, graduating in 2024.
```

## Tech stack

- Shopify
- Databricks
- Figma
- Jira
- Python
- Gemini
- Typesense
- SQL
- N8N

To contact Ananya, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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