# Amna dmm

Amna dmm is a remote worker on Himalayas, Sr. Performance Marketing at Growthx Innovatcs Solution, based in Pakistan.

Source: https://himalayas.app/@amnadmm

```text
Performance marketing specialist at Growthx Innovatcs Solution, generating MVA leads and signed retainers through Google Ads and Meta Ads.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Pakistan |
| Authorized to work in | Pakistan |
| Salary expectations | 60k+ USD |
| Job categories | Performance Marketing Specialist, Performance Marketing Manager, Director of Performance Marketing, Paid Ads Executive |
| Skills | Performance Marketing, Paid Search, Paid Social Media, Google Ads, Meta Ads, Facebook Ads, Instagram Ads, YouTube Ads, TikTokAds, Snapchat Ads, LinkedIn Ads, Bing Ads, Search Engine Marketing, Keyword Research, campaign creation |
| LinkedIn | https://linkedin.com/in/amnakhatri-performance-marketing-manager |

## About

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At Growthx Innovatcs Solution, I develop and execute digital marketing strategies to generate MVA leads and signed retainers. I use Google Ads and Meta Ads campaigns, audience segmentation, conversion optimization, and retargeting to improve lead quality and campaign ROI.

At The Media Links, I optimized Facebook and Instagram campaigns, contributing to a 20% increase in website traffic, a 15% improvement in ROI, and 30% growth in brand awareness. Across my earlier roles, I worked on paid search and social campaigns, including Google Ads and Meta Ads, and helped improve conversion rates, campaign performance, and lead generation.
```

## Experience

### Sr. Performance Marketing (current)

Growthx Innovatcs Solution. May 2026 - Present

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Developed and executed data-driven digital marketing strategies to generate high-quality MVA leads and signed retainers through targeted Google Ads and Meta Ads campaigns, advanced audience segmentation, conversion optimization, and strategic retargeting.
```

Skills: Google-Ads, Meta-Ads, Audience-Segmentation, Conversion-Rate-Optimization, Retargeting, Lead-Generation

### Sr-Performance Marketing Manager

The Media Links. Apr 2023 - Apr 2026

```text
Optimized Meta Ads campaigns across Facebook and Instagram through strategic audience segmentation, A/B testing, conversion tracking, influencer partnerships, and content marketing, achieving a 20% increase in website traffic, 15% improvement in ROI, and 30% growth in brand awareness.
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Skills: Meta-Ads, Facebook-Ads, Instagram-Ads, Audience-Segmentation, A-B-Testing, Conversion-Tracking, Influencer-Marketing, Content-Marketing

### Sr-Performance Marketing Manager

Crea-Biz. Apr 2021 - Mar 2023

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Optimized Google Ads, Meta Ads, and LinkedIn Ads campaigns through strategic A/B testing, audience segmentation, creative refinement, and personalized remarketing strategies, achieving a 22% improvement in campaign performance and a 25% increase in customer retention.
```

Skills: Google-Ads, Meta-Ads, LinkedIn-Ads, A-B-Testing, Audience-Segmentation, Creative-Refinement, Remarketing

### Performance Marketing Specialist

Social Champ. Jan 2019 - Mar 2021

```text
Led and optimized Google Ads and Meta Ads campaigns through strategic audience targeting, competitor analysis, bid optimization, and performance monitoring, achieving a 20% increase in conversion rates and 15% improvement in ROI while enhancing lead quality and campaign efficiency.
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Skills: Google-Ads, Meta-Ads, Audience-Targeting, Competitive-Analysis, Bid-Optimization, Performance-Monitoring

### Paid Ads Executive

Aimhike Digital Marketing Agency. Jan 2012 - Dec 2018

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Developed and executed successful SEM strategies for multiple clients, increasing lead generation by 25%. Managed paid search campaigns on Google Ads and Bing Ads, optimizing for conversions and ROI.
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Skills: SEM, Google-Ads, Bing-Ads, Lead-Generation, Conversion-Rate-Optimization, ROI-Optimization

## Education

### Muhammad Ali Jinnah University

Master of Business Administration, Marketing. 2019 - 2021

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Master of Business Administration in Marketing, specializing in market research, branding, digital marketing, and strategic planning.
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### Sir Syed University of Engineering & Technology

Bachelor of Engineering, Computer Engineering. 2012 - 2016

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Bachelor of Engineering in Computer Engineering, focusing on software development, computer systems, algorithms, and hardware engineering.
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## Tech stack

- Facebook Ads
- Mailchimp
- Google Analytics
- Ahrefs
- SEMrush
- Buffer
- SendGrid
- Google Ads
- Hootsuite
- Klaviyo
- LinkedIn Ads

To contact Amna, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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