# AMLAN DATTA AMLAN DATTA is a remote worker on Himalayas, Chief Operating Officer at Analog Mixed Media Marketing Private Limited, based in India. Source: https://himalayas.app/@amlandatta ```text Executive media and digital strategist driving ROI through campaigns, PR, and influencer engagement. ``` | Detail | Value | | --- | --- | | Availability | Open to opportunities | | Location | India | | Authorized to work in | India | | Job categories | Chief Operating Officer, Electoral Strategy, Digital Marketing, Campaign Manager, Advertising Director, Chief Operating Officer (COO), Vice President Of Operations, Operations and Office Of The CEO, VP Of Operations, Head of Operations | | Skills | Media Relations, Influencer Marketing, Crisis Communications, Digital Marketing, Google Ads, Facebook Ads, Instagram, SEO, Google Analytics, Performance Analysis, KPI Tracking, Content Strategy, Viral Reels, Scripting For Influencer Campaigns, Social Media Content, Team Leadership, Cross Functional Communication, Agency Management, Ad Film Direction, Storytelling, Brand Messaging, Facebook Ads Manager, CRM Systems, Customer Acquisition, Revenue Growth, Sentiment Analysis, Scenario Modeling, Covert Messaging Campaigns, Analog, SWT | ## What I'm looking for ```text I’m looking to lead integrated media and digital campaigns where analytics, SEO, and media relations drive measurable ROI. I want to own strategy end-to-end, manage cross-functional teams, and strengthen brand credibility through great storytelling and crisis-ready communications. ``` ## About ```text I’m a dynamic, proactive media and political management professional with 12+ years of experience in campaign strategy, digital marketing, public relations, and influencer engagement. I specialize in turning insights into integrated media opportunities that strengthen brand imagery, credibility, and consumer behavior. As Chief Operating Officer at Analog Mixed Media Marketing Private Limited, I develop and execute integrated media strategies for advertising, PR, and digital branding for political and corporate clients. I manage end-to-end campaign operations—creative production, media planning, influencer marketing, and social media branding—consistently delivering measurable KPIs and ROI. I direct media relations to foster relationships with media outlets, influencers, and stakeholders, while creating and optimizing press releases, social media content, and corporate films. I rely on Google Analytics and social media insights to track performance and improve outcomes, and I implement crisis communication strategies to mitigate reputational risk. Earlier, as Manager—Political Strategy and Digital Operations at Association of Brilliant Minds, I conducted sentiment analysis across digital platforms, used scenario modelling to forecast election outcomes, and monitored public opinion shifts in real time. I also led a team of digital experts to counter misinformation, protect campaign narratives, and engage online communities, shaping high-impact content and voter interactions through data-driven strategy. ``` ## Experience ### Chief Operating Officer (current) Analog Mixed Media Marketing Private Limited. Aug 2021 - Present ```text Developed and executed integrated advertising, PR, and digital branding strategies for political and corporate clients to improve brand visibility and imagery. Led end-to-end campaign operations across creative production, media planning, influencer marketing, and social media branding while managing agencies and crisis communication. ``` Skills: Integrated-Marketing, Influencer-Marketing, Media-Relations, Crisis-Communications, Content-Strategy, Google-Analytics, Agency-Management, Public-Relations ### Political Strategy & Digital Ops Association of Brilliant Minds. Dec 2019 - Mar 2021 ```text Conducted sentiment analysis and scenario modeling to generate voter-intelligence insights for data-driven campaign planning. Managed digital content, PR and media interactions, real-time social strategy, influencer collaborations, and misinformation response to adapt campaign operations and messaging. ``` Skills: Sentiment-Analysis, Scenario-Modeling, Voter-Intelligence, Social-Media-Strategy, Public-Relations, Crisis-Management, Influencer-Marketing, Content-Strategy, Misinformation-Countermeasures ### Chief Public Relations Officer SWT Technologies. Jun 2018 - Jun 2019 ```text Developed SaaS brand messaging and executed multi-channel digital campaigns using SEO and analytics to drive engagement. Coordinated media relations and influencer collaborations while designing crisis communication responses to protect brand reputation. ``` Skills: Brand-Messaging, Digital-Campaign-Management, SEO, Google-Analytics, Media-Relations, Influencer-Collaboration, Crisis-Communications, Social-Media-Marketing, Reputation-Management ### Ad Film Director Brainware University. Nov 2017 - May 2018 ```text Directed ad films by translating brand goals into visual concepts and scripts for target audiences. Collaborated with creative teams to develop storylines and high-impact brand messaging. ``` Skills: Ad-Film-Direction, Storyboarding, Brand-Messaging, Collaboration, Audience-Targeting ### Media Relations Executive Rudraksha. Dec 2015 - Nov 2017 ```text Built media strategies for film PR and corporate clients by leveraging journalist and influencer relationships to secure coverage. Organized press conferences and events across print and digital channels, using performance metrics to optimize campaign approach. ``` Skills: Media-Relations, Event-Management, PR-Strategy ### Film & Entertainment Correspondent Anandabazar Patrika. Nov 2014 - Dec 2015 ```text Produced feature articles, reviews, and interviews covering Bengali and national film industries for an intellectual readership. Developed networks with PR agencies and industry insiders to secure exclusive stories and improve publication visibility. ``` Skills: Feature-Writing, Editorial-Research, Story-Sourcing, Journalism, Industry-Insider-Outreach, Interviewing ## Education ### Jadavpur University Master of Arts in Film Studies, Film Studies. 2013 - Present. Grade: 53.13% ```text Completed an M.A. in Film Studies at Jadavpur University in 2013, scoring 53.13%. ``` ### Jadavpur University Postgraduate Diploma in Mass Communication, Mass Communication. 2013 - Present. Grade: 57% ```text Completed a Postgraduate Diploma in Mass Communication at Jadavpur University in 2013, scoring 57%. ``` ### Jadavpur University Certificate Course in Radio Production, Radio Production. 2012 - Present. Grade: A+ ```text Completed a Certificate Course in Radio Production at Jadavpur University in 2012, scoring A+. ``` ### Jadavpur University Bachelor of Arts in History, History. 2011 - Present. Grade: 52.70% ```text Completed a B.A. in History at Jadavpur University in 2011, scoring 52.70%. ``` ## Tech stack - Facebook Ads - Gmail - Google Analytics - SWT - Google Ads - Enhance - Dynamic - Analog To contact AMLAN, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Dhiraaj K Kesaria](https://himalayas.app/@dhiraajkkesaria): Business Director, Wavemaker, Group M Media India Pvt. 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