# Amanda Wheeler

Amanda Wheeler is a remote worker on Himalayas, Marketing Manager at NetApp, based in India.

Source: https://himalayas.app/@amandawheeler

```text
Marketing Manager at NetApp who raised campaign engagement by 75% and CTR by 40%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 2820k+ INR |
| Job categories | Marketing Manager, Demand Generation Manager, Field Marketing Manager, Account Based Marketing Manager, Digital Optimization Strategist |
| Skills | Demand Generation, Field Marketing, Integrated Marketing, Account Based Marketing, Paid Media, Digital Activations, Go To Market Strategy, Customer Briefing, Content Syndication, Partner Enablement, Campaign Analytics, ROI Reporting, Budget Management, Audience Segmentation, A B Testing |

## About

```text
At NetApp, I led integrated demand generation programs and owned global paid digital campaigns across search, social, and display. Through A/B testing, performance analytics, and audience optimisation, I raised engagement by 75% and CTR by 40%.

I also organised enterprise customer briefing sessions, managed content syndication vendor programs, and supported GTM and ABM programs using intent data. At Yahoo, I managed and optimised global native advertising campaigns and used audience segmentation and budget optimisation to improve campaign ROI.
```

## Experience

### Marketing Manager

[NetApp](https://himalayas.app/companies/netapp). Jan 2019 - Jan 2025

```text
Organised micro briefing sessions for enterprise customers and prospects, coordinating with Sales and SE teams. Managed vendor programs including content syndication, led integrated demand generation programs, and supported GTM and ABM programs using intent data.
```

Skills: Salesforce, Marketo, DemandBase, 6Sense, Bombora, Google-Ads, LinkedIn-Campaign-Manager, Meta-Ads-Manager, The-Trade-Desk, A-B-Testing, Budget-Management, Campaign-Analytics, ROI-Reporting, Partner-Enablement

### Optimization Strategist

Yahoo. Jan 2017 - Jan 2019

```text
Managed and optimised global native advertising campaigns that supported revenue growth. Used cohort-based audience segmentation and budget optimisation to improve campaign ROI.
```

Skills: Native-Advertising, Campaign-Optimization, Audience-Segmentation, Budget-Optimization, ROI-Analysis

## Education

### Mount Carmel College, Bangalore

Bachelor of Arts, Communication and Marketing

```text
Bachelor of Arts in Communication and Marketing from Mount Carmel College, Bangalore.
```

## Tech stack

- Salesforce
- Adobe Analytics
- Asana
- Demandbase
- Marketo
- Google Ads
- 6sense
- LinkedIn Campaign Manager

To contact Amanda, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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