# Amanda Costa

Amanda Costa is a remote worker on Himalayas, Media Manager at Superbet, based in Brazil.

Source: https://himalayas.app/@amandacosta1

```text
Media Manager at SUPERBET, planning media around Ad Recall, Top of Mind, and Consideration KPIs.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 40k+ BRL |
| Job categories | Media Manager, Marketing Manager, Digital Marketing Specialist |
| Skills | Media Planning, Programmatic Media, Digital Media, Offline Media, Media Buying, Budget Management, Brand Strategy, Performance Marketing, Full Funnel Marketing, Campaign Management, Digital Marketing, User Acquisition, Customer Retention, Lead Generation, Marketing Analytics |

## About

```text
At SUPERBET, I plan media to support business objectives, including Ad Recall, Top of Mind, and Consideration KPIs. I also manage budgets, media buying negotiations, and reporting.

At AlmapBBDO, I managed media specialists across digital and offline media and developed full-funnel brand and performance strategies for Diageo beverage brands. Earlier, at 99/DIDI and CALLIX, I worked on acquisition, retention, and B2B digital campaigns, measuring results against business goals.
```

## Experience

### Media Manager (current)

Superbet. Apr 2024 - Present

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Strategic media planning to achieve business objectives, including budget management, relationship management, media buying negotiation, and data analysis and reporting.
```

Skills: Media-Planning, Budget-Management, Media-Buying, Data-Analysis, Reporting

### Media Manager

AlmapBBDO. Nov 2022 - Apr 2024

```text
Managed Diageo beverage brands and a team of media specialists, creating and managing brand and performance strategies across the full funnel.
```

Skills: Brand-Strategy, Performance-Marketing, Team-Management, Customer-Relationship-Management, Communication-Planning

### Marketing Manager

99/DIDI. Nov 2021 - Jun 2022

```text
Designed channel strategies for brand awareness, user acquisition, and retention, managing the Brazilian marketing budget and executing end-to-end media planning.
```

Skills: Channel-Strategy, Brand-Awareness, User-Acquisition, Retention, Budget-Management, Media-Planning, Digital-Campaigns, Reporting

### Digital Marketing Specialist

Callix. Nov 2019 - Nov 2021

```text
Implemented and measured digital campaigns, managed tools for email marketing, inbound marketing, CRM, and social media, and optimized web marketing strategies.
```

Skills: Digital-Campaigns, Email-Marketing, Inbound-Marketing, RD-Station, CRM, PipeRun, Social-Media, Web-Marketing, B2B-Strategy, ROI-Analysis

## Education

### Fundação Armando Álvares Penteado (FAAP)

Bachelor's, Social Communication. 2012 - 2016

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Bachelor's degree in Social Communication with emphasis on Advertising from Fundação Armando Álvares Penteado (FAAP), completed in 2016.
```

### ILSC San Francisco

Course, Business. 2014 - 2014

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Business course at ILSC San Francisco in 2014.
```

### Escola Superior de Propaganda e Marketing (ESPM)

Course, Graphic Design. 2011 - 2012

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Graphic Design program at Escola Superior de Propaganda e Marketing (ESPM), completed in 2012.
```

## Tech stack

- RD Station

To contact Amanda, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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