# Allison Armour

Allison Armour is a remote worker on Himalayas, Independent AI Brand & Content MarTech Project at Self Employed, based in United States.

Source: https://himalayas.app/@allisonarmour

```text
I build audience-focused lifecycle campaigns that increase engagement, retention, and conversion.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 120k+ USD |
| Job categories | Marketing Manager, Loyalty Manager, Content Strategist, CRM Manager, Lifecycle Marketing Manager |
| Skills | Content Strategy, Brand storytelling, Creative Briefing, Digital Content, Social Media Content, Email Marketing, SMS Marketing, Mobile App Marketing, Generative AI, UX, Cross functional Leadership, Stakeholder Management, Vendor Management, Agency Management, Campaign Planning, Campaign Execution, Quality Assurance, Budget Tracking, Customer Marketing, Journey Mapping, Personalization, Behavioral Segmentation, A B Testing, Retention, Engagement, Braze, Salesforce, Pardot, Epsilon, Bronto, Zapier, SQL, Figma, Jira, Adobe Creative Suite, DaVinci Resolve, Canva, Adobe Analytics, Google Analytics, Tableau, KPI Analysis, ROI Analysis, Audience Insights, Executive Presentation, Data Storytelling, HTML, Marketing Automation, Analytics |

## What I'm looking for

```text
I'm looking to lead audience-focused brand, lifecycle, and integrated marketing programs, partnering across creative, product, engineering, and analytics to build personalized customer experiences and improve engagement, retention, and conversion.
```

## About

```text
I've led integrated marketing and loyalty campaigns for Athleta, In-Shape Fitness, Sephora, and Title Nine, translating business priorities into audience-focused content across email, SMS, web, mobile app, social, and experiential channels.

At In-Shape Fitness, I increased email open rates by 43% and premium membership sales by 18% through omnichannel programs, personalized content, behavioral segmentation, and automated journeys. I also increased member engagement, product adoption, active usage, and event attendance by 25%.

I'm currently building an AI-powered platform to help small businesses refine and maintain brand voice through structured workflows, campaign planning, and AI-assisted content development.
```

## Experience

### Independent AI Brand & Content MarTech Project (current)

Self Employed. Mar 2026 - Present

```text
Building an AI-powered platform for small business brands to refine and maintain brand voice. Developed brand positioning, messaging, UX, and AI-assisted content workflows, leading the project from concept through product development and marketing strategy.
```

Skills: AI, Brand-Strategy, Content-Strategy, UX, Product-Development, Marketing-Strategy

### Loyalty Marketing Manager

[Athleta, Gap Inc.](https://himalayas.app/companies/athleta). Apr 2025 - Mar 2026

```text
Managed integrated marketing campaigns for credit card and rewards acquisition, retention, and engagement, including the redesign and rollout of the Encore Rewards Program. Partnered with executive leadership and cross-functional teams to deliver scalable campaigns and optimize performance.
```

Skills: Loyalty-Marketing, Campaign-Management, Cross-functional-Leadership, A-B-Testing, Personalization, Retention, Conversion-Rate-Optimization

### Marketing Manager (Integrated & Digital Marketing)

In-Shape Fitness. Apr 2022 - Apr 2025

```text
Designed and managed omnichannel marketing programs across Email, SMS, Web, and Mobile App, increasing email open rates by 43% and premium membership sales by 18%. Built dynamic campaigns using personalized content and behavioral segmentation, and led executive analytics dashboards.
```

Skills: Omni-Channel-Marketing, Email-Marketing, SMS-Marketing, Web, Mobile-Apps, Personalization, Behavioral-Segmentation, A-B-Testing, Analytics, Executive-Reporting

### Events Street Team Manager

CoolHaus. Sep 2021 - Jan 2022

```text
Executed large-scale events and brand activations by coordinating with directors, vendors, and team members, ensuring seamless on-site production.
```

Skills: Event-Management, Brand-Activation, Vendor-coordination, Team-Leadership

### Events & Social Media Lead

Women Sound Off!. Jul 2020 - Jul 2021

```text
Managed social content, virtual events, and workshops, including technical production and speaker coordination, resulting in a 45% increase in social media engagement.
```

Skills: Social-Media-Management, Content-Creation, Virtual-Events, Technical-Production, Speaker-Coordination

### Marketing Producer

[Sephora](https://himalayas.app/companies/sephora). Oct 2019 - Jul 2020

```text
Executed 10+ weekly digital campaigns for Sephora US and Canada, including audience segmentation, dynamic content, personalization, creative QA, deployment, and automation. Partnered with CRM, merchandising, analytics, and creative teams to optimize messaging and performance.
```

Skills: Digital-Campaigns, Audience-Segmentation, Personalization, Creative-QA, Deployment, Automation, CRM, Analytics

### Email Marketing Coordinator

Title Nine. Jan 2018 - Oct 2019

```text
Built and maintained daily and lifecycle workflows including welcome, browse abandon, post-purchase, and win-back, driving $1M+ in attributed revenue and increasing click-through rates by 30%. Managed audience targeting, content personalization, performance analysis, HTML production, QA, and deployment.
```

Skills: Email-Marketing, Lifecycle-Marketing, Workflow-Automation, Audience-Targeting, Personalization, HTML, QA, Performance-Analysis

## Education

### California State University, East Bay

Bachelor of Arts, Digital Communication & Media Studies

```text
Bachelor of Arts in Digital Communication and Media Studies with a minor in Journalism.
```

## Tech stack

- Tableau
- Salesforce
- Braze
- Google Analytics
- Adobe Analytics
- Figma
- Jira
- Zapier
- Pardot
- Canva
- SQL
- Bronto
- DaVinci Resolve

To contact Allison, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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