# Alina Naqvi

Alina Naqvi is a remote worker on Himalayas, Social Media Executive at NOU Media, based in United Arab Emirates.

Source: https://himalayas.app/@alinanaqvi1

```text
I build social-first campaigns, content strategies, and creative direction for lifestyle, wellness, and food brands.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United Arab Emirates |
| Authorized to work in | United Arab Emirates |
| Salary expectations | 40k+ USD |
| Job categories | Social Media Manager, Creative Strategist, Art Director, Digital Marketing Manager, Content Strategist |
| Skills | Social Media Management, Creative Strategy, Art Direction, Digital Marketing, Content Strategy, Campaign Management, Content Creation, Content Planning, Content Calendar, Copywriting, Creative Direction, Performance Analytics, Data Analysis, Social Media Analytics, Email Marketing, Influencer Marketing, Community Management, Customer Journey Mapping, Conversion Rate Optimization, Ecommerce, Newsletter Design, Marketing Automation, Canva, PowerPoint, Excel, Meta Business Suite, Mailchimp, Google Analytics 4, Instagram, TikTok, AI Powered Marketing Tools, English, Urdu, Hindi, Arabic |

## What I'm looking for

```text
I'm looking to build social-first campaigns and creative brand experiences where I can combine content strategy, creative direction, performance analytics, and digital marketing.
```

## About

```text
I've managed social media and creative campaigns for brands through NOU Media, Sy’a, and Trifid Media in Dubai. I create content calendars, platform-specific copy, mood boards, analytics reports, and social-first strategies across Instagram and TikTok.

At Sy’a, I led seasonal campaigns, directed 40+ product and lifestyle photoshoots, executed email campaigns, and improved e-commerce journeys. I use performance insights, creative direction, and AI-powered marketing tools to turn brand objectives into engaging digital experiences.
```

## Experience

### Social Media Executive (current)

NOU Media. Dec 2025 - Present

```text
Managed social media accounts for multiple client brands, created monthly content calendars, and developed analytics reports. Designed creative mood boards and collaborated with designers and video editors to deliver engaging content.
```

Skills: Social-Media-Management, Content-Strategy, Content-Calendar, Analytics, Instagram, TikTok, AI-Tools, Creative-Direction, Copywriting

### Marketing Executive

Sy'a. Jun 2024 - Oct 2025

```text
Led seasonal marketing campaigns for Diwali, Christmas, Ramadan, and Black Friday. Managed Instagram content strategy, directed 40+ photoshoots, and executed email marketing campaigns to improve conversions.
```

Skills: Campaign-Management, Instagram, Content-Strategy, Email-Marketing, Ecommerce, CRO, Photoshoot-Direction, Analytics

### Social Media Executive

Trifid Media. Oct 2023 - May 2024

```text
Led content creation and calendar planning for over 10 client accounts across Instagram and TikTok. Managed community engagement, analyzed post-performance data, and presented monthly analytics reports.
```

Skills: Content-Creation, Content-Calendar, Instagram, TikTok, Community-Engagement, Analytics, Influencer-campaigns, Collaboration

### Volunteer

Sharjah Architecture Triennial. Nov 2023 - Nov 2023

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Helped with event setup and logistics, guided attendees, collaborated with volunteers, and provided post-event feedback.
```

Skills: Event-Setup, Logistics, Collaboration, Feedback

### Social Media Executive Intern

Trifid Media. Jul 2023 - Oct 2023

```text
Researched industry trends and audience behavior to support content planning. Helped implement social strategies and contributed to the design and launch of promotional campaigns.
```

Skills: Research, Content-Planning, Social-Media-Strategy, Campaign-Coordination

### Media Services

Expo 2020 Dubai. Oct 2021 - Mar 2022

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Built strong media relations, supported journalists, assisted daily media operations, and communicated feedback to the team.
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Skills: Media-Relations, Journalism-Support, Operations, Communication-Skills

## Education

### Heriot-Watt University

Master of Science, Digital Marketing. 2024 - 2025

Activities and societies: Academic projects included customer journey mapping for FaceTheory, netnographic research for Hydrogen Agency, and a Google Analytics 4 performance report for Heriot-Watt University.

```text
Master of Science in Digital Marketing (CIM-Accredited) from Heriot-Watt University Dubai, completed from September 2024 to November 2025.
```

### Heriot-Watt University

Master of Arts, International Business Management with Marketing. 2020 - 2024

```text
Master of Arts in International Business Management with Marketing (Honours) from Heriot-Watt University Dubai, completed from September 2020 to July 2024.
```

## Tech stack

- Mailchimp
- Microsoft Excel
- Canva
- Meta Business Suite
- Microsoft PowerPoint

To contact Alina, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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