# Alfredo Hernández

Alfredo Hernández is a remote worker on Himalayas, Coordinador de Proyecto Internacional at Tour de France, based in Mexico.

Source: https://himalayas.app/@alfredherza

```text
Senior digital marketing manager who grew IKEA México's community by 18% and Amazon México's Search CTR by 114%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Mexico |
| Authorized to work in | Mexico |
| Salary expectations | 888k+ MXN |
| Job categories | Digital Marketing Manager, Account Director, Account Supervisor, Digital Marketing Director |
| Skills | Digital Marketing Strategy, Performance Marketing, Paid Media, Brand Management, Content Strategy, Lead Generation, Data Analysis, Budget Management, Campaign Optimization, Integrated Marketing Campaigns, Digital Acquisition, Google Ads, Meta Ads Manager, TikTok Ads (Manager and Spark), Google Analytics |
| Portfolio | https://alfredherz.my.canva.site |
| LinkedIn | https://https://www.linkedin.com/in/jalfredohernandez |

## About

```text
At AGENCIA MONTALVO, I led IKEA México's digital and content strategy, integrating UGC, influencers, and platform-specific formats. The work grew a community of more than 850,000 followers by 18% and increased year-over-year impressions by 29% in the first quarter of 2026.

I also directed Amazon México's multichannel talent acquisition strategy across Google Search, Meta, and offline media, raising Search CTR from 4.11% to 8.80%. For Grupo Restaurantero Gigante, I developed and supervised the annual digital marketing strategy across approximately 20 social profiles for four brands.

Previously, at WUNDERMAN THOMPSON, I contributed to digital marketing and integrated campaigns for Banamex, Cinemex, HSBC, and Bonafont. I also coordinated an international content project during the 2026 Tour de France, including strategy, audiovisual production, and coverage logistics across cities and stages in France.
```

## Experience

### Coordinador de Proyecto Internacional

Tour de France. Jul 2026 - Aug 2026

```text
Coordinated an international content project during the Tour de France 2026, developing strategy, photographic and audiovisual production, and coverage logistics across multiple cities and stages.
```

Skills: Content-Strategy, Photography, Video-Production, Logistics, Project-Management

### Director de Cuentas

Agencia Montalvo. Aug 2023 - May 2026

```text
Directed digital strategies and integrated 360° campaigns for national and international brands, coordinating multidisciplinary teams and budgets to achieve marketing and business objectives.
```

Skills: Digital-Marketing-Strategy, Performance-Marketing, Paid-Media, Brand-Management, Content-Strategy, Lead-Generation, Data-Analysis, Budget-Management, Campaign-Optimization, Team-Leadership

### Supervisor de Cuentas

Wunderman Thompson. Jun 2016 - Jul 2023

```text
Coordinated digital marketing strategies and integrated 360° campaigns, managing multidisciplinary teams, budgets, and vendors to meet client business objectives.
```

Skills: Digital-Marketing-Strategy, Performance-Marketing, Paid-Media, Content-Strategy, Data-Analysis, Budget-Management, Campaign-Optimization, Team-Leadership

### Líder de Proyectos

Central Media. Aug 2015 - Apr 2016

```text
Led communication and digital marketing projects for Medix, Roche, and Grünenthal, coordinating teams, vendors, content, websites, campaigns, and community managers.
```

Skills: Digital-Marketing, Project-Management, Content-Strategy, Community-Management, Campaign-Management

### Community Manager

Arquitectura & Libertad | Golden Bean. Nov 2013 - Jul 2015

```text
Built the digital presence for two brands from the same group, Arquitectura y Libertad and Golden Bean, through Facebook and Google campaigns for lead generation and content strategy.
```

Skills: Social-Media, Facebook-Ads, Google-Ads, Content-Strategy, Lead-Generation

## Education

### Hansa Language Centre

Curso Intensivo, Inglés

```text
Curso intensivo de inglés.
```

### Tecnológico de Monterrey

Diplomado, Marketing Digital

```text
Diplomado en Marketing Digital.
```

### Universidad Intercontinental (UIC)

Licenciatura, Mercadotecnia

```text
Licenciatura en Mercadotecnia.
```

## Tech stack

- Mailchimp
- Google Analytics
- Trello
- Asana
- Google Ads
- Hootsuite
- Sprinklr
- TikTok Ads Manager
- Looker Studio
- Microsoft Project

To contact Alfredo, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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