# Alene George Alene George is a remote worker on Himalayas, Senior Marketing Manager at Kavi Global, based in India. Source: https://himalayas.app/@alenegeorge ```text Marketing Manager at Kavi Global who led a team of six and generated 16 qualified leads through an AI-enabled LinkedIn campaign. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | India | | Authorized to work in | India | | Salary expectations | 2407k+ INR | | Job categories | Marketing Manager, Marketing Consultant, Marketing Executive | | Skills | Brand Management, Brand Positioning, Integrated Marketing Communications, Digital Marketing, Campaign Management, Demand Generation, Lead Generation, Marketing Automation, Go To Market Strategy, ATL Marketing, BTL Marketing, Marketing Analytics, performance reporting, SEO, Answer Engine Optimization | | LinkedIn | https://linkedin.com/in/alene-goldy-george-3b284870 | ## About ```text At Kavi Global, I led integrated brand marketing and demand generation for a global entity, managing a team of six and executing 15+ multichannel campaigns. I also generated 16 qualified leads through a single AI-enabled LinkedIn outreach campaign. I owned content strategy and produced SEO/AEO-optimised website copy, 50+ blogs, and social media content. I used AI-powered tools and Adobe Marketo Engage for content production, campaign personalisation, audience segmentation, and lead generation. At Eurofins India Pvt. Ltd., I designed ATL, BTL, and digital marketing initiatives and led participation in 20+ industry events to generate business opportunities for testing services. I also developed sales category reports and data-driven content for integrated campaigns. At Capgemini, I coordinated ATL and BTL campaigns and led the PAN-India internal communications campaign Know Your Company, reaching 200,000+ employees. Earlier, at Blue Star Limited, I conducted consumer research, led the go-to-market launch of two air conditioner products, and executed B2C campaigns that contributed directly to sales growth. ``` ## Experience ### Senior Marketing Manager Kavi Global. Mar 2025 - Jul 2026 ```text Led integrated brand marketing and demand generation strategy for a global entity, managing a team of 6 and executing 15+ multichannel campaigns. Owned content strategy, produced SEO/AEO-optimized content, and applied AI-powered marketing automation to improve efficiency. ``` Skills: Integrated-Marketing, Demand-Generation, Content-Strategy, SEO, AEO, AI-Automation, Marketing-Automation, Marketo, LinkedIn-Outreach, Dripify, PR, EIN-Presswire, Team-Leadership ### Marketing Manager Eurofins India Pvt. Ltd.. Sep 2023 - May 2024 ```text Designed and executed ATL, BTL, and digital marketing initiatives to strengthen brand visibility. Led participation in 20+ industry events to generate qualified business opportunities and delivered data-driven content for integrated campaigns. ``` Skills: ATL, BTL, Digital-Marketing, Event-Management, Marketing-Analytics, Data-driven-Content, Business-Analysis ### Marketing Manager ARK Infosolutions Pvt. Ltd.. Feb 2023 - Aug 2023 ```text Planned and executed marketing initiatives to strengthen brand visibility and developed data-driven storytelling content for integrated campaigns. Built business reports analyzing product sales and profitability, and designed employee engagement programs. ``` Skills: Marketing-Strategy, Brand-Visibility, Data-driven-Content, Business-Analysis, Employee-Engagement, Internal-Communications ### Consultant, Branding & Marketing [Capgemini](https://himalayas.app/companies/capgemini-technology-services). Dec 2021 - Feb 2023 ```text Coordinated end-to-end execution of ATL newspaper advertising campaigns and BTL activations. Developed corporate collateral and key messaging frameworks, and led a PAN-India internal communications campaign reaching 200,000+ employees. ``` Skills: ATL, BTL, Digital-Campaigns, Corporate-Communications, Content-Development, Brand-Governance, Vendor-Management ### Assistant Manager, Marketing TCL. Dec 2019 - May 2021 ```text Planned and delivered the annual marketing calendar, directed brand planning and positioning, and led digital campaigns across social media. Executed ATL and BTL activities, and implemented go-to-market strategies to increase product sales. ``` Skills: Marketing-Planning, Brand-Positioning, Digital-Campaigns, ATL, BTL, Go-To-Market-Strategy, ROI ### Senior Executive, Field Marketing Blue Star Limited. Apr 2016 - Nov 2019 ```text Executed BTL activities including in-store branding and collateral design, delivering 25 marketing activities in a fiscal year. Conducted consumer research and market analysis, led the go-to-market launch of 2 air conditioner products, and managed vendor relationships. ``` Skills: BTL-Marketing, Retail-Branding, Market-Research, Product-Launch, Event-Management, Vendor-coordination ## Education ### Vellore Institute of Technology Business School MBA, Business Administration. Grade: CGPA: 9.06 ```text MBA from Vellore Institute of Technology Business School, Vellore, with a CGPA of 9.06. ``` ### Sun College of Engineering & Technology M.Sc. (Integrated), Software Engineering. Grade: 83% ```text M.Sc. (Integrated) in Software Engineering from Sun College of Engineering & Technology, Kanyakumari, with 83%. ``` ### VIT University Workshop, Statistics ```text Attended an SPSS workshop at VIT University. ``` ## Tech stack - Mailchimp - HubSpot - Google Workspace - Dripify - Apollo.io - Power BI To contact Alene, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Wajed Wajid](https://himalayas.app/@wajedwajid): Chief Marketing Head, Duratuf Products Pvt Ltd - [Satyam Chauhan](https://himalayas.app/@satyam): Global Marketing Programmes Lead, Shell - [som shekar](https://himalayas.app/@somshekar): Senior Marketing Manager, SAP India Private Limited - [Charvi Walia](https://himalayas.app/@charviwalia): Account Manager, Hewlett Packard - [Sakshi Srivastava](https://himalayas.app/@sakshisrivastava1): Marketing Manager India & Middle East, GMO GlobalSign - [Shaunak Chakraborty](https://himalayas.app/@shaunakchakraborty): Marketing Manager, Acuity Analytics - [Prakash Uthup](https://himalayas.app/@prakashuthup): Independent Marketing Consultant, Independent Marketing Consultant - [Yashika Zutshi](https://himalayas.app/@yashikazutshi): Account Executive (Brand Management), Cheil India (Samsung Group) - [charu goswami](https://himalayas.app/@charugoswami): Head of Marketing, Y Cook India Pvt. Ltd. - [Aditya Rajnarayan](https://himalayas.app/@adityarajnarayan): Marketing Manager, Dotgo (Gupshup Technologies)