# Alejandro Buitrago

Alejandro Buitrago is a remote worker on Himalayas, Social Media Manager & Content Creator at Addi, based in Colombia.

Source: https://himalayas.app/@alejandrobuitrago1

```text
Social Media Manager at Addi who grew Instagram from 60K to 100K and TikTok from 24K to 40K organically.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Colombia |
| Authorized to work in | Colombia |
| Salary expectations | 60k+ USD |
| Job categories | Social Media Manager, Content Strategist, Project Manager, Community Manager |
| Skills | organic content strategy, Community Management, Influencer Marketing, KPI Analysis, Performance Marketing, Social Listening, SEO, SEM, Audiovisual production, Agile, Budget Management, Meta Business Suite, Google Analytics, SEMrush, Brandwatch |
| LinkedIn | https://linkedin.com/in/alejobuitrago18 |

## About

```text
At Addi, I lead social media and content creation for a Colombian fintech. In 12 months, I grew Instagram from 60K to 100K followers and TikTok from 24K to 40K, without paid promotion.

I led influencer marketing campaigns end to end, from selection and negotiation through briefing and results analysis. I also introduced weekly KPI optimization cycles, adjusting formats, messages, and timing based on real-time data.

At Ariadna Communications Group, I managed communication and marketing projects for high-volume accounts and implemented agile methods to improve project efficiency and deadlines. Earlier, I managed communities and created content for Derco, Suzuki, Citroën, and DS Automobiles in Colombia.
```

## Experience

### Social Media Manager & Content Creator (current)

Addi. Jan 2025 - Present

```text
Led social media strategy, growing Instagram from 60K to 100K and TikTok from 24K to 40K followers in 12 months without paid ads. Positioned Addi as the fastest-growing organic fintech in Colombia, surpassing competitors like Nu, Nequi, and Mercado Libre.
```

Skills: Social-Media-Strategy, Content-Creation, Community-Management, Influencer-Marketing, KPI-Analysis, Social-Listening, Meta-Business-Suite, Google-Analytics, SEMrush, Brandwatch, Metricool, Hootsuite, Upfluence, HubSpot, Adobe-Creative-Suite, Power-BI, AI-Tools

### Project Manager Colombia

Ariadna Communications Group. Sep 2023 - Jan 2025

```text
Led communication and marketing projects for high-volume accounts with multidisciplinary teams. Implemented agile methodologies to improve efficiency and deadline compliance in complex projects.
```

Skills: Project-Management, Agile, Budget-Management, Risk-Management, Client-Presentations, Team-Leadership

### Director Planner

RC Farías. Jun 2022 - Aug 2023

```text
Planned and executed BTL corporate events with comprehensive management of budgets, suppliers, and teams. Developed account strategies and process optimization to maximize project profitability.
```

Skills: Event-Planning, BTL-Marketing, Budget-Management, Supplier-Management, Team-Coordination, Process-Optimization

### Social Media Manager / CM Regional

Tigo Money – Millicom – Stefanini. Jan 2022 - Jan 2023

```text
Coordinated regional organic strategy in LATAM, achieving over 10K followers with a campaign of 5 high-impact videos. Managed social listening, SAC analysis, editorial calendars, and performance metrics at a regional level.
```

Skills: Social-Media-Strategy, Social-Listening, Editorial-Calendar, Performance-Metrics, Regional-Coordination, Content-Strategy

### Community Manager & Social Creative

Ariadna Communications Group. Aug 2021 - Jun 2022

```text
Managed communities and created content for Derco, Suzuki, Citroën, and DS Automobiles in Colombia. Developed digital campaigns that increased engagement and brand voice consistency across multiple platforms.
```

Skills: Community-Management, Content-Creation, Social-Media-Strategy, Brand-Voice, Digital-Campaigns

### Community Manager

VMLYR / ENEL. May 2021 - Aug 2021

```text
Managed the digital community of ENEL Colombia, handling customer service, content, and crisis management with clear and timely communication.
```

Skills: Community-Management, Customer-Service, Content-Management, Crisis-Management, Communication-Skills

### Coordinador de Comunicaciones y Redes Sociales

A1 Bioseguridad. Jan 2020 - May 2021

```text
Coordinated internal and external communications, digital campaigns, and management of tenders for the organization.
```

Skills: Internal-Communications, External-Communications, Digital-Campaigns, Tender-Management

## Education

### Universidad Uninpahu

Comunicación Social y Periodismo, Social Communication and Journalism

```text
Completed a degree in Social Communication and Journalism in 2019.
```

### Universidad IAB España

Marketing Digital Estratégico, Marketing Digital Estratégico

```text
Completed a program in Strategic Digital Marketing in 2014.
```

## Tech stack

- Google Analytics
- HubSpot
- SEMrush
- Hootsuite
- Brandwatch
- Meta Business Suite
- Power BI
- Claude

To contact Alejandro, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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