# Alberto Romero

Alberto Romero is a remote worker on Himalayas, Marketing & Communications, Epic Series at The IRONMAN Group, based in Spain.

Source: https://himalayas.app/@albertoromero

```text
CRM and lifecycle marketer at The IRONMAN Group who ran Epic Series email campaigns from segmentation through performance reporting.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Spain |
| Authorized to work in | Mexico, Spain |
| Salary expectations | 160k+ MXN |
| Job categories | Lifecycle Marketing Specialist, Email Marketing Specialist, Digital Marketing Specialist, Marketing Analyst |
| Skills | CRM, Email Marketing, Audience Segmentation, Email Strategy, campaign building, Database Management, Loyalty Communications, Marketing Analytics, Campaign Reporting, Digital Media Planning, Multichannel Campaign Management, Conversion Tracking, SEO, Influencer Marketing, Public Relations |
| Website | https://sportsview.site |

## What I'm looking for

```text
I'm interested in sports, media, and consumer tech brands, and in working asynchronously with distributed teams across Europe and the Americas.
```

## About

```text
At The IRONMAN Group, I ran the Epic Series email marketing program end to end, from campaign strategy and segmentation to design, build, sends, and performance reporting. I managed participant and registration databases for events including Swiss Epic, Andorra Epic, 4Islands Epic, and UTMB World Series.

I used registration and web data to inform audience segments and content strategy, and managed loyalty communications and participant journeys from registration to race day. I also optimized Epic Series and UTMB websites with the web and IT teams, tracking performance in GA4 and Looker Studio.

At Starcom (Publicis Groupe), I coordinated multichannel digital campaigns for automotive brands including Jeep and Alfa Romeo, and supported promotion of Disney+ and ESPN programming. I implemented tracking and tags and prepared client performance reports and insights.

At Kaleidoscopio Agency, I organized the TeamViewer x Mercedes-AMG F1 media day, which generated 16+ Tier 1 publications and MXN 250,000+ in earned media value. I also founded SportsView Media, a sports business content project covering strategy, writing, web, and social distribution.
```

## Experience

### Marketing & Communications, Epic Series

[The IRONMAN Group](https://himalayas.app/companies/the-ironman-group). Jan 2026 - Aug 2026

```text
Ran the Epic Series email marketing program end to end, including campaign strategy, segmentation, design, build, send, and performance reporting. Managed participant databases and optimized websites with SEO, UX, and CMS updates.
```

Skills: Email-Marketing, Segmentation, Database-Management, Excel, SEO, Drupal, GA4, Looker, Content-Strategy, Loyalty-Communications

### Digital Marketing Account Executive

[Starcom (Publicis Groupe)](https://himalayas.app/companies/publicis-groupe). Mar 2024 - Jan 2026

```text
Coordinated multichannel digital campaigns across Google, Meta, TikTok, and DV360 for automotive brands. Implemented tracking with Google Tag Manager and Campaign Manager 360, and prepared performance reports for clients.
```

Skills: Google-Ads, Meta, TikTok, DV360, Google-Tag-Manager, Campaign-Manager-360-(CM360), performance-reporting, Client-Management

### Communications & PR Account Executive Jr.

Kaleidoscopio Agency. Mar 2023 - Dec 2023

```text
Lead organizer of the TeamViewer x Mercedes-AMG F1 media day, resulting in 16 Tier 1 publications and MXN 250,000 in earned media value. Developed communication strategies and influencer campaigns, tracking coverage with Meltwater.
```

Skills: PR, Communication-Strategy, Influencer-Marketing, Media-Relations, Meltwater, Event-Organization

### Media Planning Intern

[Publicis Groupe](https://himalayas.app/companies/publicis-groupe). Nov 2020 - Jul 2021

```text
Supported mass media planning with audience and market research using Nielsen and GWI data.
```

Skills: Media-Planning, Market-Research, Nielsen, GWI

## Education

### Johan Cruyff Institute

Master's in Sport Management, Sport Management

```text
Master's in Sport Management from Johan Cruyff Institute / Universitat Autònoma de Barcelona, expected completion in 2026.
```

### Barça Innovation Hub

Diploma, Digital Marketing, Sponsorship & Communications

```text
Diploma in Digital Marketing, Sponsorship & Communications from Barça Innovation Hub, completed in 2025.
```

### Universidad Anáhuac México

Diploma, Finance & Project Management

```text
Diploma in Finance & Project Management from Universidad Anáhuac México, completed in 2024.
```

### Universidad Iberoamericana

Bachelor's, Marketing

```text
Bachelor's in Marketing from Universidad Iberoamericana, Mexico City, completed in 2023, with an exchange at La Salle Barcelona.
```

## Tech stack

- Google Tag Manager
- Tableau
- Figma
- Jira
- HubSpot
- WordPress
- Drupal
- Strapi
- Canva
- Google Ads
- Power BI
- Looker Studio
- Microsoft 365
- TikTok

To contact Alberto, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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