# Aditya Vyas

Aditya Vyas is a remote worker on Himalayas, Strategic Planner at VML India, based in India.

Source: https://himalayas.app/@adityavyas

```text
Strategic Planner at VML India supporting brand positioning and integrated communication strategy for Lakme, IDFC First, and other brands.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India, United Kingdom, Luxembourg |
| Job categories | Strategic Planner, Brand Strategist, Account Executive |
| Skills | Brand Strategy, Brand Positioning, Consumer Research, consumer behavior, Communication Planning, Integrated Communications, Market Research, Qualitative Research, Quantitative Research, Focus Group Moderation, Competitive Analysis, Category Analysis, Strategic Decision Frameworks, Jobs to be Done (JTBD), Brand Architecture |
| LinkedIn | https://linkedin.com/in/adityvyaswork |

## About

```text
At VML India, I support brand positioning, architecture, and integrated communication strategy for Lakme, Chartered Bus, IDFC First, and Goldie Solar. I develop communication approaches and content plans, and use consumer and category research to inform strategic recommendations.

At Mullen Lowe Lintas, I supported brand planning and communication development across Vim, VasmoI, Complan, AMFI, and Prudential. I’ve also conducted consumer discussions and competitive scans to uncover behavioral insights and opportunities for brand strategy.
```

## Experience

### Strategic Planner (current)

VML India. Mar 2026 - Present

```text
Supporting brand positioning, architecture, and integrated communication strategy for a national bus transportation brand and other leading brands. Developing strategic communication approaches, social media content strategy, and campaign properties across digital and mainline platforms.
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Skills: Brand-Strategy, Consumer-Insights, Communication-Planning, Market-Research, Focus-Groups, Persona-Development, Competitive-Analysis, Strategic-Decision-Frameworks, Excel, PowerPoint

### Senior Account Executive (Account Management)

White Rivers Media. Jan 2026 - Mar 2026

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Supported Vi (Vodafone Idea) account by managing briefs, approvals, and campaign schedules. Ideated and executed campaign concepts for T20 World Cup digital communication and planned shoot execution including reels and short-form content.
```

Skills: Account-Management, Campaign-Management, Client-Communication, Content-Creation, Excel, PowerPoint, Digital-Marketing

### Strategic Planner (Internship)

Mullen Lowe Lintas. Apr 2025 - Oct 2025

```text
Worked across 5 major brands (Vim, VasmoI, Complan, AMFI, Prudential) supporting brand planning, communication development, and client deliverables. Conducted 12+ consumer discussions and performed 20+ competitive and category scans.
```

Skills: Brand-Strategy, Communications-Development, Consumer-Research, Competitive-Analysis, Strategic-Decision-Frameworks, Excel, PowerPoint

## Education

### Xavier Institute of Communication

Post Graduate Diploma, Advertising, Marketing and Customer Analytics. 2024 - 2025

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Pursued a Post Graduate Diploma in Advertising, Marketing and Customer Analytics at Xavier Institute of Communication, Mumbai, from 2024 to 2025.
```

### School of Management, Dr. D Y Patil University

Bachelor of Business Administration, Business Administration. 2020 - 2023

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Earned a Bachelor of Business Administration from the School of Management, Dr. D Y Patil University, Navi Mumbai, from 2020 to 2023.
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### ASCI

The Responsible Influencing Playbook, Advertising

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Completed the ASCI Responsible Influencing Playbook certification.
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### ASCI

The ASCI Guide to Responsible Advertising, Advertising

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Completed the ASCI Guide to Responsible Advertising certification.
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### Amazon

Amazon Ads Foundation, Advertising

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Completed the Amazon Ads Foundation certification.
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### Google

The Fundamentals of Digital Marketing, Digital Marketing

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Completed The Fundamentals of Digital Marketing certification from Google.
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### Udemy

Adobe InDesign CC, Design

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Completed the Adobe InDesign CC course on Udemy.
```

## Tech stack

- Adobe InDesign
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint

To contact Aditya, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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