# Abhishek Kumar Pal

Abhishek Kumar Pal is a remote worker on Himalayas, Performance Marketing Intern at Freakfit Hub, based in India.

Source: https://himalayas.app/@abhishekkumarpal

```text
Performance marketer at Freakfit Hub who ran five Meta ad campaigns and generated 1,000+ chat conversions.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 143k+ INR |
| Job categories | Digital Marketer, Social Media Manager, Digital Marketing Specialist, SEO Specialist |
| Skills | Performance Marketing, Meta Ads, Campaign Monitoring, Campaign Optimization, Lead Generation, Social Media Marketing, Content Creation, SEO, On Page SEO, Off Page SEO, Influencer Analysis, Audience Segmentation, Custom Audiences, Lookalike Audiences, META Pixels |
| Portfolio | https://abhishekpal.odoo.com |
| LinkedIn | https://linkedin.com/in/abhishek-kr-pal |

## About

```text
At Freakfit Hub, I managed Meta ad campaigns from setup and budget allocation through day-to-day optimization. Across five active campaigns, I managed ₹29,000+ in ad spend and generated 1,000+ chat conversions at a blended average cost per result of about ₹28.

As a freelance Social Media Manager for Jhumka Paglu, I planned Instagram Reels, posts, and Stories, and adapted content using engagement and reach insights. The Instagram community grew by 2,500+ followers during my six-month management period.

At Zyrax Fitness, I planned and executed Meta ad campaigns for women-focused online fitness programs. I generated 10,000+ leads at an average cost per lead of ₹25 and an ROI of over 3x, and set up Custom Audiences, Lookalike Audiences, and Pixel tracking.

At Neodrift, I conducted on-page and off-page SEO analysis, assisted with SEO-friendly blog writing, and analyzed influencer profiles to support campaign planning. I'm pursuing an MBA in Marketing & HR at MDU, Rohtak, and have also developed familiarity with HR functions including recruitment support, candidate coordination, onboarding, and record maintenance.
```

## Experience

### Performance Marketing Intern

Freakfit Hub. May 2026 - Jul 2026

```text
Managed end-to-end Meta ad campaigns, including setup, budget allocation, and optimization. Designed creative assets and managed ad spend of ₹29,000+ across 5 campaigns, generating 1,000+ chat conversions.
```

Skills: Meta-Ads-Manager, Facebook-Ads, Instagram-Ads, Campaign-Optimization, Budget-Management, Creative-And-Design, Video-Ads, Static-Creatives

### Social Media Manager

Jhumka Paglu. Jan 2026 - Jun 2026

```text
Planned and created Instagram Reels, posts, and Stories for product-focused content. Managed daily brand activity on Meta platforms and grew the Instagram community by 2,500+ followers.
```

Skills: Instagram, Social-Media-Marketing, Content-Creation, Content-Strategy, Community-Management, Meta-Business-Suite

### Marketing Intern

Neodrift. Nov 2025 - Dec 2025

```text
Conducted on-page and off-page SEO analysis to improve website visibility. Assisted in SEO-friendly blog writing and analyzed influencer profiles for campaign planning.
```

Skills: SEO, On-Page-SEO, Off-Page-SEO, Blog-Writing, Influencer-Marketing, Content-Strategy

### Digital Marketing Intern

Zyrax Fitness. Apr 2025 - Jun 2025

```text
Planned and executed Meta ad campaigns for women-focused fitness programs, generating 10,000+ leads at an average CPL of ₹25 with over 3x ROI. Set up Custom Audiences, Lookalike Audiences, and Pixel tracking.
```

Skills: Meta-Ads-Manager, Facebook-Ads, Instagram-Ads, Lead-Generation, Custom-Audiences, Lookalike-Audiences, Pixel-Tracking, ROI-Optimization

## Education

### Maharshi Dayanand University

Master of Business Administration, Marketing & HR

```text
Pursuing an MBA with a focus on Marketing and HR, expected to complete in June 2027.
```

### Dr. B. R. Ambedkar University

Bachelor of Commerce, Commerce

```text
Completed a Bachelor of Commerce degree in August 2024.
```

### IIDE - The Digital School

IIDE Digital Marketing Fundamentals, Digital Marketing

```text
Completed the IIDE Digital Marketing Fundamentals certification.
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### Keka Academy

HR Generalist Fundamentals, Human Resources

```text
Completed the HR Generalist Fundamentals certification.
```

### Dice Academy

Full Stack Web Development, Web Development

```text
Completed a certification in Full Stack Web Development.
```

## Tech stack

- Google Analytics
- React
- HTML5
- CSS 3
- Google Sheets
- Canva
- Meta Business Suite

To contact Abhishek Kumar, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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