# Abdullah Abid

Abdullah Abid is a remote worker on Himalayas, Senior Media Planner - Digital at Wavemaker - GroupM, based in Pakistan.

Source: https://himalayas.app/@abdullahabid

```text
Senior Media Planner with expertise in digital marketing strategies.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Pakistan |
| Authorized to work in | Pakistan |
| Job categories | Media Planner, eCommerce Marketing Specialist |
| Skills | Media Buying, Performance Marketing, Ecommerce, Google Ads, Facebook Ads, TikTok, Google Analytics, Google Data Studio, Shopify, Mailchimp, Meta Ads, Microsoft Office, SEO, Data Studio |

## What I'm looking for

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Looking for a challenging role that leverages my expertise in digital marketing to drive business growth and scale.
```

## About

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As a seasoned media planner, I have developed and executed data-driven digital marketing strategies to achieve business objectives and drive growth for clients. With a strong background in performance marketing, I have led teams of marketing professionals and collaborated with cross-functional teams to align marketing strategies with business goals.

My expertise spans across media buying and planning, ecommerce marketing, and search engine optimization. I have worked with various tools and technologies, including Google Ads, Facebook Ads, and Google Analytics, to deliver exceptional service and drive business growth.

With a passion for staying up-to-date with the latest industry trends, I have pursued certifications in Google Skillshop and UC Davis (Coursera.org) to further enhance my skills and knowledge.
```

## Experience

### Senior Media Planner - Digital (current)

Wavemaker - GroupM. Mar 2022 - Present

```text
Developed and executed data-driven digital marketing strategies to achieve business objectives, scale and sustain growth for all agency clients.
```

Skills: Facebook-Ads, Google-Ads, Google-Analytics, Google-Data-Studio

### Media Planner - Digital

[GroupM](https://himalayas.app/companies/wpp-media). Feb 2022 - Jan 2023

```text
Managed a team of four members, providing effective leadership and guidance to optimize their performance and accomplished client’s objectives.
```

Skills: Google-Analytics, Google-Data-Studio, Microsoft-Office, Shopify, Mailchimp

### Assistant Manager Digital Marketing

Nishat Media Buying. Jul 2021 - Feb 2022

```text
Collaborated with the Senior Marketing Manager in the development and execution of Performance Marketing Strategies for all clients.
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Skills: Analytics

### Online Marketing Associate

Amal Career Prep-Fellowship. Jul 2020 - Jul 2021

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Managed marketing campaigns on Google and Facebook for 5 E-Commerce Brands.
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Skills: Google

### SEO Executive

Bilytica. Jan 2020 - Jul 2020

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Conducted comprehensive analysis of landing pages for search engine optimization, encompassing both On-Page and O -Page factors.
```

Skills: SEO, Google-Data-Studio, Keyword-Research

## Education

### Government College University, Lahore

Bachelor of Science, Computer Science. 2015 - 2019

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Studied Computer Science, focusing on various aspects of software development, algorithms, and data structures, while also engaging in projects that enhanced practical skills in programming and system design.
```

## Tech stack

- Facebook Ads
- Data Studio
- Shopify
- Mailchimp
- Gmail
- Google Analytics
- Google Ads

To contact Abdullah, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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