# Abdallah Elbohoty

Abdallah Elbohoty is a remote worker on Himalayas, Senior Digital Marketing Consultant & Customer Success Specialist at Genpact, based in Portugal.

Source: https://himalayas.app/@abdallahelbohoty

```text
Performance marketing specialist at Genpact managing Google Ads and TikTok Ads strategy for MENA advertisers, improving average client ROI by 30%.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Portugal |
| Authorized to work in | Portugal |
| Salary expectations | 52k+ EUR |
| Job categories | Performance Marketing Specialist, Digital Marketing Consultant, Customer Success Specialist |
| Skills | Google Ads, Search Campaigns, Google PMAX, Display Advertising, Discover Ads, Universal App Campaigns, Shopping Campaigns, TikTokAds, Meta Ads, Google Analytics 4, Google Tag Manager, Conversion Tracking, Attribution, Google Merchant Center, Bidding Strategies |
| Portfolio | https://abdallah-elbohoty.netlify.app |
| LinkedIn | https://linkedin.com/in/abdallah-elbohoty |

## About

```text
At Genpact, I own Google Ads and TikTok Ads strategy for MENA-region enterprise advertisers, improving average client ROI by 30%. I optimise bidding, keyword research, audience segmentation, and account structure while maintaining a testing roadmap for creatives and landing pages.

At Teleperformance, I owned Google Ads strategy across Search, Shopping, and Display for clients in European and international markets. My work improved average client ROI by 25% and reduced CPA by 35%; I also managed monthly account budgets of $10,000–$60,000 USD.

I’ve also worked at the tracking and reporting layer, implementing Google Ads, GA4, GTM, and Merchant Center setups and building reporting frameworks. My certifications include Google Ads Search, Google Analytics GA4, Meta Ads, and TikTok Academy.
```

## Experience

### Senior Digital Marketing Consultant & Customer Success Specialist (current)

[Genpact](https://himalayas.app/companies/genpact). Oct 2023 - Present

```text
Owned end-to-end Google Ads and TikTok Ads strategy for MENA-region enterprise advertisers, improving average client ROI by 30%. Executed hands-on optimizations and built scalable reporting frameworks.
```

Skills: Google-Ads, TikTokAds, ROI-Optimization, Bidding-Strategies, Keyword-Research, Audience-Segmentation, Reporting, A-B-Testing, Creative-Testing, Landing-Page-Optimization

### Team Manager, TikTok Ad Operations & Policy

[Foundever](https://himalayas.app/companies/foundever). Jun 2023 - Oct 2023

```text
Partnered with TikTok's corporate team in weekly calibration sessions and led team performance through daily KPI huddles and monthly reviews, ensuring SLA compliance.
```

Skills: TikTokAds, Ad-Operations, Policy-Enforcement, Team-Leadership, KPI-Management, SLA-Compliance

### Google Ads Consultant & Performance Marketing Specialist

[Teleperformance](https://himalayas.app/companies/teleperformance-com). Jun 2019 - Jun 2023

```text
Owned end-to-end Google Ads strategy for a diverse client portfolio, improving ROI by 25% and reducing CPA by 35%. Managed monthly budgets of $10,000–$60,000 and implemented technical tracking solutions.
```

Skills: Google-Ads, Search, Shopping, Display, Bidding-Strategies, Keyword-Research, Negative-Keywords, Audience-Segmentation, GA4, GTM, Merchant-Center, A-B-Testing, Reporting

## Education

### Google

Google Analytics GA4 Certified, Google Analytics

```text
Earned the Google Analytics GA4 certification in 2024.
```

### Google

Google Ads Search Certified, Google Ads

```text
Earned the Google Ads Search certification in 2024.
```

### Digital Marketing Institute

Diploma in Digital Marketing, Digital Marketing

```text
Completed a Diploma in Digital Marketing in 2023.
```

### Meta Blueprint

Meta Ads Certified, Meta Ads

```text
Earned the Meta Ads certification in 2023.
```

### TikTok

TikTok Academy Certified, TikTok Advertising

```text
Earned the TikTok Academy certification in 2023.
```

### Higher Institute of Management Sciences, Cairo

Bachelor in Business Administration, Business Administration

```text
Earned a Bachelor in Business Administration (BBA) in 2017.
```

## Tech stack

- Google Tag Manager
- Shopify
- SQL
- Google Ads
- Google Merchant Center

To contact Abdallah, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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