# Aayush Sharma Aayush Sharma is a remote worker on Himalayas, Customer Experience Manager & Global Mentor at GlaxoSmithKline - ViiV Healthcare, based in India. Source: https://himalayas.app/@aayushsharma2 ```text Customer Experience Manager at GSK-ViiV who scaled CX standards across 56+ brand-market combinations. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | India | | Authorized to work in | India | | Salary expectations | 54k+ USD | | Job categories | Integrated Marketing and Transformation Leader | | Skills | Integrated Marketing, Omnichannel Strategy, Digital Transformation, Customer Experience Strategy, Healthcare Marketing, Pharmaceutical Marketing, Brand Strategy, HCP Marketing, Patient Engagement, Consumer Marketing, Performance Marketing, Marketing Analytics, Commercial Analytics, Marketing ROI, Media Strategy | | LinkedIn | https://https://www.linkedin.com/in/aayusharma09/ | ## About ```text At GlaxoSmithKline – ViiV Healthcare, I lead omnichannel marketing strategy and media for V+R and Dovato across EU Alliance markets. I scaled CX standards across 56+ brand-market combinations, reducing time-to-market by 30% and improving engagement by 45%. At Dr. Reddy’s Laboratories, I managed digital transformation for Rx and OTC brands across emerging markets, including an $8.2M budget and $5.27M in incremental sales. Earlier, at Indegene, I delivered $63.04M in combined sales and developed a campaign analytics framework adopted across six client accounts. ``` ## Experience ### Customer Experience Manager & Global Mentor (current) [GlaxoSmithKline - ViiV Healthcare](https://himalayas.app/companies/gsk). Oct 2024 - Present ```text Leading omnichannel marketing strategy and media for V+R and Dovato brands across EU Alliance markets, while serving as a global CX mentor. Scaled enterprise CX standards across 56+ brand-market combinations, reducing time-to-market by 30% and improving engagement by 45%. ``` Skills: Omnichannel-Strategy, Digital-Marketing, Customer-Experience, Media-Planning, Content-Localization, Veeva-Vault, SFMC, AI-MLR, Marketing-Automation, Analytics, SEO, PPC, Paid-Media, Customer-Journey-Mapping, Stakeholder-Management ### Rx & OTC Marketing Manager - Omnichannel [Dr. Reddy's Laboratories](https://himalayas.app/companies/dr-reddy-s-laboratories). Aug 2023 - Sep 2024 ```text Owned digital transformation strategy and execution for 17+ Rx/OTC brands across 11 emerging markets. Managed $8.2M budget, delivered $5.27M incremental sales, and built omnichannel capabilities from ground up. ``` Skills: Omnichannel-Strategy, Digital-Marketing, Performance-Marketing, Budget-Management, Customer-Journey-Mapping, SFMC, Content-Operations, AI-Innovation, Team-Leadership, Market-Analysis ### Brand Marketing Manager - Digital Marketing & Omnichannel [Indegene](https://himalayas.app/companies/indegene-private-limited). Jun 2021 - Jun 2023 ```text Delivered $63.04M in combined sales and drove integrated DTC campaigns across SEO, PPC, Email, and Geofencing. Managed $7M+ budget with 15% cost savings and implemented pharmacy chain geofencing strategy resulting in 33.5% TRx increase. ``` Skills: Digital-Marketing, Omnichannel, SEO, PPC, Email-Marketing, Geofencing, Budget-Management, Market-Analysis, Strategic-Planning, Cross-functional-Leadership ### Senior Digital Brand Marketing Meril Life Sciences. May 2019 - Jun 2021 ```text Achieved 898% organic growth and $22.73M in international sales via PPC and Amazon Ads. Launched world's first 100-micron BRS (MeRes100) with 85% penetration in top cardiology hospitals. ``` Skills: Digital-Marketing, SEO, PPC, Amazon-Ads, Product-Launch, Brand-Marketing, Celebrity-Partnerships, Content-Creation, D2C-Marketing ### Brand & Product Marketing Executive Linux Laboratories. May 2018 - Apr 2019 ```text Managed neuroscience portfolio across India, UK, and UAE. Launched L-Carnosine & Phosphatidylserine and trained 50+ executives with 95% certification rate. ``` Skills: Brand-Marketing, Product-Marketing, Neuroscience, Training, Consumer-Marketing, Campaign-Management ### Associate Digital Marketing DocRoSh Health. Apr 2017 - Apr 2018 ```text Built digital infrastructure from ground up and conducted 967 HCP market research. Executed multichannel campaigns resulting in 40% brand awareness increase and 25% retention improvement. ``` Skills: Digital-Marketing, Market-Research, Facebook-Ads, LinkedIn-Ads, Google-Ads, Multi-channel-Campaigns ## Education ### Indian School of Business Executive Program, Digital Marketing. 2024 - 2024 ```text Completed an Executive Program in Digital Marketing, enhancing skills in digital marketing strategy and execution. ``` ### Growth School Certificate, Growth Hacking. 2024 - 2024 ```text Completed a Growth Hacking program, learning advanced growth strategies and techniques. ``` ### Purdue University Postgraduate, Digital Transformation. 2022 - 2023 ```text Pursued a Postgraduate program in Digital Transformation, focusing on digital strategy and transformation. ``` ### IIDE Advance Diploma, Digital Marketing. 2018 - 2018 ```text Completed an Advanced Digital Marketing program, gaining comprehensive knowledge in digital marketing. ``` ### NMIMS University MBA, Marketing. 2016 - 2018 ```text Earned an MBA in Marketing, developing expertise in marketing strategy and management. ``` ### NMIMS University Bachelor of Pharmacy, Pharmacy. 2013 - 2016 ```text Earned a Bachelor of Pharmacy, gaining foundational knowledge in pharmaceutical sciences. ``` ## Tech stack - Google Analytics - Google Ads - LinkedIn Campaign Manager - Salesforce Marketing Cloud To contact Aayush, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Rubi Gupta](https://himalayas.app/@rubigupta): Chief Marketing Officer (CMO), Industrybuying (IB MonotaRO Pvt. Ltd.) - [Ranjeeta Kanani](https://himalayas.app/@ranjeetakanani): Chief Marketing Officer, 411 Locals - [Vaibhavi Patil](https://himalayas.app/@vaibhavipatil): Global Digital Account Manager, Novo Nordisk - [AKANKSHA BAJAJ](https://himalayas.app/@akankshabajaj): Cardio Metabolic Intern, Merck Serono - [sadhavi mishra](https://himalayas.app/@sadhavimishra): Marketing Manager Digital, Krystal Integrated Services Ltd. - [Sachin Sachania](https://himalayas.app/@sachinsachania): Program/Project Manager, AstraZeneca - [Aditya Rajnarayan](https://himalayas.app/@adityarajnarayan): Marketing Manager, Dotgo (Gupshup Technologies) - [shaik sameer](https://himalayas.app/@shaiksameer1): Director of Marketing, Qentelli - [Dolly Paul](https://himalayas.app/@dollypaul): Global Business Enablement Lead, GSK - [Pramod Kumar](https://himalayas.app/@pramodkumar10): Head of Digital Marketing & Customer Excellence, Indegene Pvt. Ltd.