# Aarav Sandhu

Aarav Sandhu is a remote worker on Himalayas, Digital Marketing Executive at AppSmartz, based in India.

Source: https://himalayas.app/@aaravsandhu

```text
Digital Marketing Executive at AppSmartz who grew Radio FM organic downloads to 50,000–60,000 per month through ASO.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 175k+ INR |
| Job categories | Digital Marketing Executive, App Store Optimization Specialist, Digital Marketing Specialist, Mobile App Marketing Specialist, Paid Media Specialist, Social Media Manager, Email Marketing Specialist |
| Skills | App Store Optimization, App Growth, Keyword Research, Paid Advertising, A B Testing, Funnel Analysis, Store Listing Optimization, Competitor Research, Performance Monitoring, Analytics and Reporting, Social Media Marketing, Email Marketing, Content Marketing, Google Analytics, Firebase |

## About

```text
At AppSmartz, I led ASO strategy for Radio FM, increasing organic App Store traffic by 60% and driving 50,000–60,000 organic downloads per month. I also optimized unMix for iOS and Android, boosting organic traffic by 30% and reaching 20,000–30,000 organic downloads per month.

I use keyword research, A/B testing, and analytics to improve app store listings and understand in-app funnels. At AppSmartz, I’ve also managed paid campaigns, email marketing through Brevo, and social media growth for apps including unMix.
```

## Experience

### Digital Marketing Executive (current)

AppSmartz. Mar 2023 - Present

```text
Led ASO strategy for mobile apps, increasing organic traffic by 60% and achieving 50,000–60,000 monthly downloads. Managed paid ad campaigns, A/B testing, and social media growth.
```

Skills: ASO, Google-Ads, Meta-Ads, Firebase, Google-Analytics, PlayConsole, App-Store-Connect, Mobile-Action, A-B-Testing, Social-Media-Marketing, Email-Marketing, Brevo

## Education

### Guru Nanak Dev University

Bachelor of Science, Information Technology. 2017 - 2019. Grade: 60%

```text
Earned a Bachelor of Science in Information Technology with 60% marks.
```

### Arya Senior Secondary School

12th, General. 2016 - 2017. Grade: 73%

```text
Completed 12th standard with 73% marks.
```

### St. Thomas Sen. Sec. School

10th, General. 2013 - 2014. Grade: 72%

```text
Completed 10th standard with 72% marks.
```

## Tech stack

- Google Analytics
- Mobile Action
- Firebase
- Canva
- Google Ads

To contact Aarav, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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