samir samir

Oversaw design for a food delivery app in Lebanon, collaborating with a diverse team. Conducted requirement sessions, competitor analysis, and ideation workshops. Validated architecture with the client, crafted intuitive interfaces, and now testing for user feedback.

Implemented innovative strategies to improve the future SR product release. Led projects advocating for team members, maintained user experience integrity with Content, and ensured design adherence with the UI team. Conducted usability tests and actively participated in Design Critiques for feedback.

Improved delivery step page in checkout funnel, reducing desktop drop-off from 26.3% to 18.7%, and mobile from 11.8% to 9.6%. Provided user insights for experimentation roadmap. Analyzed user behavior, proposed concepts, and supported UI designer in creating hi-fi mockups.

Conducted user research, created personas, and redesigned Wurkr’s website using a user-centric approach, reducing bounce-off by 50% and increasing time on site by 60%. Designed onboarding journeys and in-platform features, boosting conversion by 20%.

- Engaged in a 4-week theoretical study focusing on Design Research Methods commonly employed in the Design Industry.

- Undertook a 4-week practical application phase, conducting a Design Research Project exploring the Impact of Lockdown on International Students, under the guidance of Mr. Sachin Pisharody.

At Prasadkaipa.com, gathered design requirements via stakeholder interviews, improving website UX/UI. At Productstudio.us, led design process from inception to development, conducting user research and providing high-fidelity screens and prototypes.