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Rafa Fornitani

@rafafornitani

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Digital Marketing Specialist with expertise in brand awareness and campaign management.

Brazil

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What I'm looking for

Seeking a challenging role that leverages my digital marketing expertise to drive business growth and innovation.

Because of my experience in Marketing and Brand Strategy in a multinational, when you work with me you will get personalized marketing plans and not just a one-size-fits-all approach to your social media or strategy structure.

I have knowledge in brand awareness, campaign management and an analytical view on consumer insights, and will undoubtedly be able to help with market analysis to understand how to improve your brand and ROI.

Using a strategy that takes into consideration the user journey through the digital lifecycle, I provide guidance for laying out a framework and marketing plan that will help your brand's marketing efforts work smart and efficiently to bring you the right audience, traffic, leads and conversions.

I'm proficient in using various tools such as Pardot, Zoho and MailChimp to optimize marketing automation strategies.

With a passion for data analysis and storytelling, I'm well-versed in using data to inform marketing decisions and drive business results. I'm excited to bring my skills and expertise to a new role and contribute to a dynamic team.

Experience

Digital Marketing Specialist

Kantar, Worldpanel division

Jul 2021 - Oct 2022 (1 year 3 months)

Brand Awareness
Website Management: Responsible for create, edit and approve contents on
CMS (Content Management System)
Digital Marketing Strategy: Build and manage digital campaigns cross-channel
Social Media Content Calendar
Campaign Management - Linkedin
Ensuring brand compliance across our main online channels
Performance and Metrics Assessment
Lead Generation
Email Marketing, inclu

CMS Digital Marketing Social Media Content Campaign Management Email Marketing Marketing Automation Pardot Zoho CRM ON24 Zoom Social Media Strategy Email Campaigns Lead Generation Strategy Content Management B2b Content Marketing

Marketing Analyst

Kantar, Worldpanel division

Jul 2019 - Jul 2021 (2 years)

Data Analyst
Storytelling using the Consumer Package Goods datas
Market Analysis through the Worldpanel consumer dashboard (PowerView)
Support and execution of the strategic marketing plan
Briefing development to create digital marketing campaigns
Public Relations
Social Media Content Creation focusing on organic contents and copywriting
Email Marketing Strategies to generate more leads (Ma

Market Analysis Digital Marketing Email Marketing Pardot Mailchimp Data Analyst Social Media Creator Public Relations Copywriting

Job Rotation - Marketing, Commercial and PR

Kantar

Apr 2018 - Jun 2019 (1 year 2 months)

Data Analysis
Presentations to customers and events
Strategic Planning for Social Media
Editing and Formatting website content
Generate relevant data on the media consumption market to increase PR
presence

Data Analyst CMS Social Media PR Commercial Sales Storytelling Data Storytelling

Television Producer

Bandeirantes Communication Group

Mar 2016 - Feb 2018 (1 year 11 months)

System mirror update (ENPS)
Alignment with internal and external stakeholders to ensure
Curating, scheduling and confirming guests
Interaction with audience via WhatsApp and Facebook
Website content update
Social Media Management