María Camila Morales Parodi

Dynamic and results-oriented Marketing Director with a robust track record of spearheading strategic initiatives that dramatically improve business outcomes. Acted as the primary point of contact for CRM initiatives, optimizing market positioning. Expert in crafting marketing strategies that enhance customer engagement and lead quality across digital and traditional platforms. Known for a strong l

Applied best practices in Agile project management to enhance process efficiency and ensure the on-time delivery of marketing projects. Managed multi-channel and cross-channel marketing campaigns, breaking down strategic initiatives into actionable tasks, significantly improving campaign execution and results. Assisted in managing the marketing budget, ensuring optimal allocation of resources and

Developed and executed a comprehensive marketing strategy, enhancing overall market reach and brand visibility. Coordinated cross-functional teams to ensure alignment with company goals. Managed budgets and financial planning, including ROI and profit-loss projections. Conducted detailed market and competitor research to inform strategic adjustments. Partnered with Sales to devise pricing strategi

Led the delivery of AdWords campaigns by analyzing, monitoring, and reviewing performance against strategic objectives and budgets. Served as the primary contact for clients, leading strategic and tactical planning while effectively communicating clients' goals and representing their interests in campaign creation. Regularly delivered comprehensive monthly reports to clients, providing insights de

Led the development and implementation of comprehensive digital marketing strategies across four major sites, ensuring top-tier execution and alignment with corporate goals. Conducted in-depth market analysis to keep digital marketing and internal communications strategies competitive and effective. Directed a diverse team of digital marketing, internal communications, graphic design, and audiovis

Led the creation and execution of digital marketing strategies across multiple sites, enhancing online presence and market competitiveness. Managed a team of graphic designers and oversaw community management, improving efficiency and social media engagement. Designed and implemented targeted recruitment campaigns, successfully meeting client-specific hiring goals. Collaborated with agencies to ho

Orchestrated the planning, promotion, and supervision of frequent job fairs, significantly increasing recruitment activities. Led a calling team tasked with scheduling appointments, ensuring a robust pipeline of potential hires. Oversaw the management of candidate CVs and contact details, facilitating informed hiring decisions based on comprehensive status reviews. Developed creative approaches to

Fostered strong partnerships with Sales/Product teams to enhance client experience, focusing on retention and growth through effective account management. Maximised upsell and cross-sell opportunities by aligning our solutions with client objectives. Ensured that advertising campaigns were aligned with clients' goals to optimize ROI and client satisfaction. Actively participated in all training an