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Jagannath Chhotray

@jagannathchhotray

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Startup whisperer | 10+yr UI/UX designer | Crafting pixel-perfect adventures for ambitious ventures.

India

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What I'm looking for

Looking for a design challenge that fuels impact: 10+ yrs Product Design & Creative Direction expertise honed across startups & established brands. Craving a collaborative culture where data & user insights guide immersive experiences that scale & delight. Let's chat!

I am a seasoned product designer and creative director with over a decade of experience in the industry. My career spans prominent companies and dynamic startups, where I have made significant contributions to the design and user experience landscape.

Career Highlights:

Paytm: At Paytm, I played a pivotal role in shaping the company's iconic illustration style, leading to a 30% increase in user engagement. My work involved translating complex business goals into actionable design strategies that resonated with both users and stakeholders.
Hubilo: As a design lead at Hubilo, I spearheaded a rebranding initiative that significantly boosted the company's valuation by 30%. My leadership during this project demonstrated my ability to drive strategic design initiatives and deliver high-impact results.
Proshort Inc.: At Proshort, my design strategies led to a 20% surge in user engagement. I was instrumental in developing the reels+ platform, a rebranded version of Proshort+, which received acclaim for its user-friendly interface and innovative features.

Expertise and Skills:

Strategic Creative Leadership: I excel in leading design projects from concept to implementation, ensuring alignment with business objectives and user needs. My leadership during the pandemic, where I built and managed a resilient design team, showcases my ability to navigate challenging environments.
UX/UI Design Mastery: With a strong foundation from NIFT, I integrate user feedback and analytics to create captivating and effective designs. My expertise in user-centric design principles ensures that my work consistently enhances user experience.
Innovative Technology Use: I leverage advanced technologies such as Generative AI and Machine Learning to streamline design processes and explore new creative territories. This allows for rapid prototyping and iterative design, keeping my work at the forefront of the industry.
Collaboration and Mentorship: Known for my collaborative approach, I work closely with product managers, engineers, and marketing teams to deliver cohesive and successful design projects. I also mentor junior designers, fostering their growth and skill development.

Professional Philosophy:

I believe in the power of design to drive business growth and enhance user satisfaction. I follow the Modern Double Diamond process, ensuring thorough understanding and innovative problem-solving at every stage of the design journey. My commitment to high standards and attention to detail reflects in my work, making me a valuable asset to any team I join.

With a passion for creating impactful and user-friendly designs, I continue to push the boundaries of what's possible in the world of product design and creative direction.

Find me online:

👉LinkedIn: https://www.linkedin.com/in/product-design-and-creative-direction/

👉Behance: https://www.behance.net/JagannathChhotray

👉Website: https://jcdesign.in/

Experience

Current

Product Design and Creative Direction Consultant

Current

Consulting

Jul 2023 - Present (11 months)

As a versatile freelance Product Design and Creative Director, I offer a decade of experience crafting compelling user experiences for diverse organizations. Specializing in product innovation, branding, and team leadership, I excel in driving design initiatives from concept to execution, optimizing user engagement, and delivering results-driven solutions.

Research UX Research UX Design UI Design Product Design Creative Direction Visual Design Illustration Brand Design Product Lifecycle Management

Senior Manager (Design)

Hubilo

Nov 2020 - Aug 2022 (1 year 9 months)

I coordinated and set up the design team. The branding was a huge success. Set up the design methodology and the design system. I administered the team single-handedly for two months during the pandemic as the whole team was out. I was awarded Marketing Mavens four times.

Creative Direction Brand System Brand Design Product Design Visual Design Research Team Management Design Leadership

Senior UX Designer

Proshort

Nov 2022 - Jun 2023 (7 months)

I spearheaded the design of three products, including Proshort+ (Enterprise Consumption & Up-skilling Platform) and Dashboard (Enterprise Admin Dashboard), along with Proshort Create (Video Creation Platform, now rebranded as VideoZen). I assembled the Branding and the Design System and implemented Product Cycles and proper Design Methodology to streamline the process.

Product Design UX UI Design Creative Direction UX Research User Research Market Research Wireframes Information Architecture User Flows Design Systems Design Prototyping Design Testing Design Leadership

Art Director

Inivox

Dec 2017 - Aug 2018 (8 months)

Founded and led a digital media agency, cultivating a team of talented designers. Delivered exceptional client experiences across APAC, conquering diverse project scopes. Gained invaluable expertise in the practicalities of running a successful design business.

Leadership Management Design Leadership Creative Direction Product Design Brand Design Brand System Design Systems Design Vision Design Process Design Testing Design Roadmap Design Thinking Design Strategy Design Patterns Design Research Design Direction Team Management

Brand Designer 2

Innovaccer

Sep 2018 - Apr 2020 (1 year 7 months)

I was the brand custodian and mad scientist of product R&D. I expedited banding and implementing design methodology and system. The highlight was the design and development of the whole website within three days. I was awarded three times (2x Champion of the quarter, 1 Team player)

Design Leadership Branding Brand Design Brand System Design Systems Product Design Visual Design Data Visualization Infographics

Team Lead (Design)

Paytm

May 2016 - Jul 2017 (1 year 2 months)

I facilitated the now well-renowned branding. I helped with design systems, assets, visualisation and illustration. I learned a lot about research and analysis.

Senior Communications Designer

Frogideas

Dec 2015 - Mar 2016 (3 months)

I guided research, analysis and direction. I experimented and implemented palettes, typography, illustration and motion graphics that are relevant today—marketed with GIFs, memes and infographics. I enhanced product design and management.

Design Leadership Team Management Design Management Product Design UX UI Design Visual Design Infographics Videography Creative Direction Research UX Research Email Design Motion Design Design Systems Graphic Design Website Design Design Process Design Testing

Junior Graphic Designer

Blogworks

Jun 2014 - Oct 2015 (1 year 4 months)

I collaborated with esteemed brands like Marks & Spencer, Mahindra Rise, Sennheiser, and more, executing impactful Digital and Conventional Marketing Campaigns. Proficient in user research, competitor analysis, leveraging insights for strategic positioning and audience engagement, and UX design.

Data Visualisation & Infographic Designer

Integreon

Jul 2017 - Nov 2017 (4 months)

I consolidated the implementation of design methodology with elements of design. I excelled in visualisation and representation. I revitalized with ideation, problem-solving, research, analysis and presentation.