Derek Motta

Created and implemented comprehensive Social Media Marketing Plan including establishing a posting schedule and building a program to help maximize an online presence. Created content to drive and build a greater digital presence on a volunteer basis.

Led and facilitated cross-functional meetings to ensure alignment on plans developed in a manner that leads to flawless execution and deliver expected learnings for future campaigns. Collaborated cross-functionally with strategists, analysts, delivery managers, creative marketing, and execution partners on assigned projects and built relationships with stakeholders throughout the marketing campaig

Worked with wider marketing team, creating and executing digital marketing plans that support key product launch, communication campaigns, and various marketing projects. Collaborated with internal stakeholders to understand business objectives, develop digital content, and manage scheduling across channels. Established content planning, production, distribution, and reporting systems. Planned, de

Partnered with the Retail Operations Team to effectively plan and communicate customer projects as it relates to new product rollouts, product resets, and markdowns for key customers. Collaborated with the company’s Retail Service team on project execution and the resolution of any product and/or fixture requests.

Early hire for start-up Sports Media Company bringing sports to the public in an entertaining and exciting fashion. Developed digital content for Golf Instagram page, Backseat Birdie Chasers delivering up to the minute news and opinions.

Researched target markets for contacts/leads and initial qualifications. Coordinated product line between website listings and Product Technical Bulletins. Researched potential trade shows & events in target space. Supported and assisted new product launches.

Recognized for creating slide decks used in external customer presentations. Analyzed customer data to generate relevant reports used to customize Marketing Plans. Developed a comprehensive prospect list resulting in increased weekly sales meetings. Assisted in the organizational management of cross-selling efforts of the sales team.