Digital Marketing Specialist

Reports to: CEO > Head of Digital > Lead Digital Analyst

Responsibilities

Digital Marketing - General

• Have broad knowledge of all digital marketing channels (Meta, TikTok, email marketing, search marketing), their applications, and execution methods
• Understand analytics tools / platforms, and interpret data for more improved decision making
• Has experience in making Meta, TikTok ads including AB testing and campaign optimization
• Craft full-funnel digital marketing strategies for clients
• Work with other departments for campaign strategy and execution
• Manage reporting via reporting / analytics tools (e.g. Google Data Studio), and present to all stakeholders
• Work with the team to ensure client’s digital marketing needs are met
• Research using digital marketing tools or search
• Influencer Marketing
• Conducts market research

Pitches and Presentations

• Prepare and manage team for pitch dates and pitches
• Actively participate in strategy / creative ideation for clients / pitches / projects, especially in your area of expertise
• Present ideas of the team well and understands these ideas enough to get the message across

Industry Knowledge

• Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries
• Updated with digital marketing trends and techniques and how these can be applied
• Share knowledge with the team openly and frequently

Key Performance Indicators (KPIs)

• Timely client project, and task delivery
• Accurate, insightful, and visually appealing reporting
• Robust and relevant research for client pitches, briefs, and team requirements
• Continuous learning and growth in various digital marketing disciplines
• Other KPIs on a per client (including Skyrocket Studios) basis

Requirements

• Superb interpersonal / PR skills
• Analytical, and numbers oriented. Must make decisions based on data and numbers
• Excellent communication and presentation skills
• Extremely organized, especially with digital collaboration tools such as Google Drive and ClickUp
• Must be a team player with an entrepreneurial spirit with the ability to be proactive and take initiative
• Passionate about customers and customer experience
• Digital Marketing, Advertising, Creative, Technology, and general advertising industry knowledge is a plus
• Adept with Google Suite products, especially Google Sheets
• Has a strong sense of responsibility and initiative
• Has a growth mindset, always seeking to learn more and improve