Senior CRM & Marketing Automation Manager

Why Oviva?

To build a healthier future for all, our mission is to provide the most accessible and effective care to people living with weight-related conditions.

By blending behaviour change therapy with our unique technology and an incredible team of passionate employees, we are creating affordable and accessible app-based healthcare programs to tackle conditions such as obesity and type 2 Diabetes.

We are an award-winning and largest digital health provider in Europe. We are rapidly expanding across the UK, Switzerland, Germany, France and now Poland. You will be joining an organization that has treated 500.000 patients to date and is opening a new shared service in Poland to support our global operations.

To support our growing business, we are looking for a Senior CRM & Marketing Automation Manager based in Poland (Remote)

The role

As a Senior CRM & Marketing Automation Manager at Oviva you will be part of the CRM team and report to the CRM Lead whilst collaborating closely with our growth marketing team, product team, and engineering team.

This is an exciting role at the intersection of our marketing and product & engineering team. You will be responsible for implementing and improving automated journeys to generate and convert leads. Our CRM technology stack is built on Salesforce, and Salesforce Marketing Cloud, which are deeply integrated with our core digital products.

Requirements

Key responsibilities

• Plan and execute end-to-end projects to automate patient journeys through Salesforce Marketing Cloud in liaison with your business stakeholders

• Create and maintain journey automation that utilise multiple data sources for campaigns

• Integrate marketing campaign data with customer records

• Create reports and dashboards to monitor and analyse the effectiveness of campaigns and automated journeys

• Collaborate with our product & engineering team to improve the setup and data quality of our CRM concerning business requirements

• Stay up to date with Salesforce Marketing Cloud platform capabilities and communicate any new features or changes to the organisation

What are we looking for you to bring

• 3-5 years of professional experience in the field of CRM, marketing automation and/or marketing analytics

• Experience in stakeholder management or working in cross-functional teams combined with strong communication skills

• An analytical approach combined with the ability to grasp complex issues quickly

• An empathic mindset to understand our customers (patients and doctors) needs

• Experience in using marketing automation tools, such as Salesforce Marketing Cloud, Adobe Campaign, or Braze

• Prior hands-on experience with Salesforce and Salesforce Marketing Cloud is a big plus.

• Sound knowledge of relational databases and database querying via SQL

• Good practical experience in data analysis and visualisation and the use of corresponding tools such as Google BigQuery, Google Analytics, Google DataStudio

• Excellent communication skills in oral and written German and English.

Desirable:

• Growth Mindset and previous experience implementing lead generation and conversion campaigns

What we offer

• The opportunity to make a meaningful impact in revolutionising healthcare

• Exciting and rewarding role in the high-growth environment

• Training and development opportunities

• Regular team events in one of our office locations

• Equipment allowance

• We embrace flexibility & remote working

• We provide a home working allowance to enable you to set up your workspace in a way which suits you

• Competitive salary

Having a culture that people want to work in, is very important to us. We do this by keeping our values at the forefront of everything we do:

We put the patient first, We measure & improve, We build winning teams

Oviva is passionate about creating an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. We are a truly inclusive place to work, where everyone can be themselves and everyone is welcome. We're Proud to be a Disability Confident Employer

Please click ‘Apply’ today and take your next step towards a career with Oviva.