Marketing Specialist

OUR HIRING PROCESS:

• We will review your application against our job requirements. We do not employ machine learning technologies during this phase as we believe every human deserves attention from another human. We do not think machines can evaluate your application quite like our seasoned recruiting professionals—every person is unique. We promise to give your candidacy a fair and detailed assessment.
• We may then invite you to submit a video interview for the review of the hiring manager. This video interview is often followed by a test or short project that allows us to determine whether you will be a good fit for the team.
• At this point, we will invite you to interview with our hiring manager and/or the interview team. Please note: We do not conduct interviews via text message, Telegram, etc. and we never hire anyone into our organization without having met you face-to-face (or via Zoom). You will be invited to come to a live meeting or Zoom, where you will meet our INFUSE team.
• From there on, it’s decision time! If you are still excited to join INFUSE and we like you as much, we will have a conversation about your offer. We do not make offers without giving you the opportunity to speak with us live. After all, we consider our team members our family, and we want you to feel comfortable and welcomed.

Responsible for creating and implementing programs, projects, events, and campaigns that engage current and prospective clients for the purpose of enhancing brand awareness, cultivating leads, generating new business, and increasing existing business.

This role involves planning, executing, and evaluating marketing programs that include the development of new projects, technologies, campaigns, events, and partnerships in a way that improves brand awareness and generates quantifiable incremental business.

Responsibilities:

• Plan, manage and execute multiple special projects or programs
• Develop project plans for each program, including scheduling, promotion, content, logistics, campaigns
• Ensure that each program is executed with excellence including branding, lead generation, data capture, coordination with 3rd party vendors, brand partners
• Work across the organization on collaborative marketing initiatives and co-branded experiences
• Utilize digital platforms and social media to extend the reach and impact of programs and campaigns
• Utilize marketing automation to generate, assign, nurture, and report on leads
• Support sales team with custom nurtures across various channels
• Set up and analyze A/B tests
• Setup campaigns and workflows in Pardot and Salesforce CRM
• Analyze performance, ROI, and customer feedback to optimize future programs and campaigns and improve results
• Prepare and present reports to sales & marketing stakeholders
• Manage assigned budgets, allocate resources effectively, and control costs to achieve desired outcomes
• Analyze best practices and industry trends for peers and other high-performing companies for insights and recommendations on continuous improvement

Requirements:

• Strong project management and organizational skills
• Ability to work on multiple projects simultaneously and meet tight deadlines
• Knowledge of digital marketing platforms and trends and how they can be utilized to enhance campaigns and events
• Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining immense attention to detail
• Ability to work independently with minimal supervision and get things done