Director of Content Strategy - Remote USA
Trusted by more than half of the Fortune 50, Extreme is a market leader in cloud networking. Our innovative solutions help more than 50,000 customers across the globe securely connect devices and applications in new ways, helping to enrich customer experiences, reduce risk, improve operating efficiency, and grow topline revenue.
Extreme Networks, a leader in enterprise cloud networking, is seeking an experienced Director of Content Strategy to join our new and growing Brand team. Reporting directly to the VP of Brand Marketing, you will play a pivotal role in shaping content that drives brand awareness, GTM strategy, demand generation, sales enablement, thought leadership, and customer engagement. You will manage a team of content experts as well as handle hands-on projects. If you are a strategic problem solver who thrives on creating impactful, resonant content that delivers results, we invite you to be part of our team.
Content Marketing Strategy:· Develop and execute content marketing strategies that accelerate customer journeys, transforming audiences into loyal Extreme customers and advocates.· Identify key themes, topics, and formats that bolster brand awareness, demand generation, and revenue growth. Seamlessly integrate customer stories into campaigns and event content.ABM Content Strategies:· Collaborate with the Demand Generation and Growth Marketing teams to create targeted Account-Based Marketing (ABM) content strategies. · Leverage data-driven insights to drive demand within target accounts, generate leads, improve conversion rates, and engage key personas with focused messaging.· User Experience (UX) Analysis: Analyze content’s impact on overall user experience. Provide recommendations to enhance customer value.· Team Leadership: Lead and inspire a dynamic team of content strategists, fostering a culture of creativity, collaboration, and continuous improvement.· Content Creation and Optimization: Plan, develop, write, review, edit, test, measure, and optimize compelling content across various channels and formats, including campaign ads, social posts, landing pages, customer stories, event signage, blog posts, emails, web copy, playbooks, ebooks, videos, and presentations.· Thought Leadership: Drive thought leadership strategies by collaborating with internal subject matter experts. Produce insightful, authoritative content that reinforces our industry authority.Cross-Functional Collaboration:· Partner with Global Campaigns, Product Marketing, Customer Marketing, Corporate Messaging, Comms/PR, Design, and other stakeholders. Ensure efficient processes, consistent messaging, and maintain a centralized editorial calendar.· Collaborate with campaign architects on SEO strategies.· Performance Measurement and Optimization: Measure, test, and optimize content performance using KPIs and data analytics. Align content with audience needs and business objectives.· Industry Trends and Innovation:· Stay informed about industry trends, competitor activities, and customer preferences. Use insights to advise and optimize content and marketing strategies. Explore new formats, approaches, and channels.· Share best practices, guidelines, and resources from our center of excellence.· AI Adoption: Actively drive the adoption of AI for content creation across the team, enhancing speed-to-market and creativity.· Brand Consistency: Ensure all content consistently reflects Extreme’s brand voice, tone, personality, and key messages.Skills and Experience:· Education: Bachelor’s degree in marketing, journalism, or a related field.· Experience: Over 10 years in content marketing, with expertise in enterprise B2B technology from an agency or an in-house marketing team.· Proven Results: Demonstrated success in developing impactful cross-channel content.· Technical Proficiency: Familiarity with SEO tools and content management systems (CMS); experience with 6Sense Revenue AI Platform a plus· Critical Thinking: Strong analytical skills and a results-oriented mindset.· Collaboration: Experience working effectively in cross-functional teams.· Writing and Editing: Exceptional verbal communication skills· Creative thinking: With a data-driven mindset· Project management skills: Experience with Monday.com is a plus.Salaryr range based on experience and qualifications 160-180k plus bonus and RSUsExtreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.
We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.
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About the job
Apply before
Jul 01, 2024
Posted on
May 02, 2024
Job type
Full Time
Experience level
Salary
Salary: 160k-180k USD
Location requirements
Hiring timezones
About Extreme Networks
Learn more about Extreme Networks and their company culture.
Trusted by more than half of the Fortune 50, Extreme is a market leader in cloud networking. Our innovative solutions help more than 50,000 customers across the globe securely connect devices and applications in new ways, helping to enrich customer experiences, reduce risk, improve operating efficiency, and grow topline revenue.
Our Core Values
Extreme pushes boundaries of networking technology, driven by a vision of making it simpler, faster, more agile and secure. We help customers connect beyond the network, strengthening their relationships with those they serve and finding new ways to drive better outcomes across their organization.
Teamwork: We work together to drive improved performance. We pull our weight, give others credit for success, push peers to raise their game and celebrate success
Transparency: We share what we see and what is happening, not assuming others know what we know. We shine a light on it.
Candor: We keep it real and embrace difficult conversations, constructively. We don't sugarcoat and there are no elephants in the room. We are respectful, but truthful.
Curiousity: We ask questions and commit to learn more. Learning best practices is the Extreme way. We are smarter than the competition. Higher intelligence drives higher performance.
Ownership: It’s our company. We have skin in the game. We invest the time and energy to make the changes that get the best outcomes for our customers, shareholders and ourselves. We're accountable.
Inclusion: We challenge dominant voices to listen and non-dominant voices to speak up. By fostering diversity regardless of gender, ethnicity, sexual orientation, age or religion, we get better perspective to make intelligent decisions that drive better business outcomes.
Tech stack
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Employee benefits
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Equity benefits
We offer an employee stock purchase program.
Life insurance
Extreme Networks brings you peace of mind by providing life insurance to you and your family.
Disability insurance
Extreme Networks brings you peace of mind by providing benefits to protect the financial needs of you and your family.
Retirement benefits
Extreme Networks provides globally compliant retirement plans, including public and private options, and contributes to retirement savings.
Extreme Networks
Company size
1001-5000
Founded in
1996
Chief executive officer
Edward B. Meyercord III
Employees live in
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